How much will changing IP addresses impact SEO?
-
So my company is upgrading its Internet bandwidth. However, apparently the vendor has said that part of the upgrade will involve changing our IP address. I've found two links that indicate some care needs to be taken to make sure our SEO isn't harmed:
http://followmattcutts.com/2011/07/21/protect-your-seo-when-changing-ip-address-and-server/
http://www.v7n.com/forums/google-forum/275513-changing-ip-affect-seo.html
Assuming we don't use an IP address that has been blacklisted by Google for spamming or other black hat tactics, how problematic is it?
(Note: The site hasn't really been aggressively optimized yet - I started with the company less than two weeks ago, and just barely got FTP and CMS access yesterday - so honestly I'm not too worried about really messing up the site's optimization, since there isn't a lot to really break.)
-
TTL is Time To Live (set in seconds), and is the interval that your computer will refresh its DNS information.
Usually it's set for 12 or 24 hours. So the day before an IP change, set your TTL to 5 minutes. That way, when you do change your IP, it should only take 5 minutes for the DNS change to propagate. Once it propagates, change it back to its original value.
-
I am also looking at moving server - How do we check if the ip/dns server we're moving to was blacklisted in the past or not?
-
TTL = ??? (Sorry so ignorant...)
-
There's little or no evidence that changing the IP by itself will effect on your rankings or traffic, unless you move to a really slow server or a blacklisted neighborhood - but it doesn't seem like something you need to worry about.
Hopefully the speed improvements will be a big boost to your visitors, which may indirectly effect your SEO in a positive way!
-
Will not matter much especially if it is only done only once in awhile.
-
Except for geolocation purposes, your IP has no real effect on your SEO. The only thing I would suggest is making your TTL on your DNS records very low about a day before you move so when you do move you minimize the chance that you're hitting the old IP.
-
I was looking at this 2 URL'S you post here and did some research on my own few months ago and i don't really think that will make any different , you need to make sure this dns server you put it on not flagged by Google.
not much but hope that help you
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO & IFrame problem
Hi All, I will try and keep this as simple as possible. My product page links to a separate page with an IFrame, giving my users the option to upload artwork for the product. The IFrame contains the external file upload site (mail big file). When finished, the user can use a button link to return to the product page to continue with their order. As soon as the page with the IFrame was crawled by Google, the IFrame page started to rank in place of where my product page used to rank, yet there is no content on the page relating to my product (just a file upload). So now users are visiting the IFrame via the same query which must be an absolute headache and not useful at all. I have tried the following: 1. Added a line in body text which contains an internal link pointing to the product page using exact match anchor text for the query. (This didn't work) 2. I applied a no index tag to the IFrame, and now my product page is no longer ranking at all. Can anyone help me solve this puzzle. I believe I might be missing something. Kind regards, Adam
Technical SEO | | SO_UK0 -
Ajax, SEO and Angular
Hi all! We have a platform which includes a housing area which is created by ajax and angular. You can see a sample here:
Technical SEO | | Eurasmus.com
eurasmus.com/en/erasmus-antwerp/student-room-accommodation It has a static version under which shows the first 18 rooms, the rest are generated by angular.
Also this static version has a dynamic text with around 400 characters. Is this the right procedure?
How would you suggest to do it?0 -
SEO for User Authenticated Content
Hi Everyone - I have a potential client who is seeking SEO for a site that contains about 95% of content only accessible through user authentication . Does anyone have tips for getting this indexed without having to open it up to the public? I was considering adding "snippets" into the robots.txt or creating an additional page with snippets linking to the login page. I'd appreciate any thoughts! Thanks!
Technical SEO | | manutx0 -
Expressionengine SEO
One of my clients is using expressionengine CMS, and even the simplest things like creating unique page titles seem to be a nightmare. When I try to change page title via cms it also changes navigation menu. Any help will be appreciated.
Technical SEO | | Thommas0 -
Change of domain name?
Hello, We are currently developing a new site for an existing online clothing retailer. The existing site is on a .co.uk domain, however we are targeting a global market and wondered whether we could/should launch the new site under a .com address and whether this would be beneficial? Most of our back links come from Affiliate blogs and we could quite easily change these to the new URL. Thanks Bilal
Technical SEO | | PLP1 -
Is there a penalty for linking to sites that are all hosted on the same IP address?
Hi... We're doing some reciprocal link building and a gentleman has been kind enough to offer me sever additional links for the exchange. All of them (5) are on the same IP address as one of his links to which we have already linked. They are in a related field of endeavor, legal websites. If I make the swap with him, is Google going to disregard, penalize or otherwise marginalize my efforts? Thanks!
Technical SEO | | hornsbylaw0 -
Will changing page extensions from .html to .php require a redirect?
Hi. We are launching a new website and our .html page extensions will be replaced with a .php page extension. Example: www.theideapeople.com/web_design.html (current url) www.theideapeople.com/web_design.php (new url) Will this require any special treatment to maintain the page SEO ranking? Does it make a difference if you use a .html or .php? Thank you for your help and insight! Jay
Technical SEO | | theideapeople0 -
Mobile SEO or Block Crawlers?
We're in the process of launching mobile versions of many of our brand sites and our ecommerce site and one of our partners suggested that we should block crawlers on the mobile view so it doesn't compete for the same keywords as the standard site (We will be automatically redirecting mobile handsets to the mobile site). Does this advice make sense? It seems counterintuitive to me.
Technical SEO | | BruceMillard0