Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How much will changing IP addresses impact SEO?
-
So my company is upgrading its Internet bandwidth. However, apparently the vendor has said that part of the upgrade will involve changing our IP address. I've found two links that indicate some care needs to be taken to make sure our SEO isn't harmed:
http://followmattcutts.com/2011/07/21/protect-your-seo-when-changing-ip-address-and-server/
http://www.v7n.com/forums/google-forum/275513-changing-ip-affect-seo.html
Assuming we don't use an IP address that has been blacklisted by Google for spamming or other black hat tactics, how problematic is it?
(Note: The site hasn't really been aggressively optimized yet - I started with the company less than two weeks ago, and just barely got FTP and CMS access yesterday - so honestly I'm not too worried about really messing up the site's optimization, since there isn't a lot to really break.)
-
TTL is Time To Live (set in seconds), and is the interval that your computer will refresh its DNS information.
Usually it's set for 12 or 24 hours. So the day before an IP change, set your TTL to 5 minutes. That way, when you do change your IP, it should only take 5 minutes for the DNS change to propagate. Once it propagates, change it back to its original value.
-
I am also looking at moving server - How do we check if the ip/dns server we're moving to was blacklisted in the past or not?
-
TTL = ??? (Sorry so ignorant...)
-
There's little or no evidence that changing the IP by itself will effect on your rankings or traffic, unless you move to a really slow server or a blacklisted neighborhood - but it doesn't seem like something you need to worry about.
Hopefully the speed improvements will be a big boost to your visitors, which may indirectly effect your SEO in a positive way!
-
Will not matter much especially if it is only done only once in awhile.
-
Except for geolocation purposes, your IP has no real effect on your SEO. The only thing I would suggest is making your TTL on your DNS records very low about a day before you move so when you do move you minimize the chance that you're hitting the old IP.
-
I was looking at this 2 URL'S you post here and did some research on my own few months ago and i don't really think that will make any different , you need to make sure this dns server you put it on not flagged by Google.
not much but hope that help you
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Masking SEO Impact
I hope I am explaining this correctly. If I need to provide any clarity please feel free to ask. We currently use a domain mask on an external platform that points back to our site. We are a non-profit and the external site allows users to create peer-to peer fundraisers that benefit our ministry. Currently we get many meta issues related to this site as well as broken links when fundraisers expire etc. We do not have a need to rank for the information from this site. Is there a way to index these pages so that they are not a part of the search engine site crawls as it relates to our site?
Technical SEO | | SamaritansPurse0 -
How does changing sitemaps affect SEO
Hi all, I have a question regarding changing the size of my sitemaps. Currently I generate sitemaps in batches of 50k. A situation has come up where I need to change that size to 15k in order to be crawled by one of our licensed services. I haven't been able to find any documentation on whether or not changing the size of my sitemaps(but not the pages included in them) will affect my rankings negatively or my SEO efforts in general. If anyone has any insights or has experienced this with their site please let me know!
Technical SEO | | Jason-Reid0 -
Is Removing Breadcrumbs Detrimental for SEO?
We have full navigational breadcrumbs on our site for the menu and the brand menu. i.e. Home > Clothing > Jackets Brand > Brand Name > Brand Jackets There's been talk of removing this and having it like Chico's does, where on item pages they just have a link at the top to previous category (i.e. you're on a shirt product page and at the top it says "Back to Tops" instead of listing Home > Clothing > Tops) Is doing something like this detrimental to SEO? From what I've read Breadcrumbs are for user experience but I just want to be sure.
Technical SEO | | AliMac260 -
If I change Tags and Categories in Wordpress blog post, will it negatively affect SEO and cause 404s?
Hi, I have belatedly come to the conclusion that I have been using tags and categories when blogging in wordpress incorrectly. The result is that Google seems to prefer to show my archives and tags in search results rather than the post itself. Not good UX. As the site is only a few months old, am I best to learn my lesson and tag and categorize correctly moving forward or Should I go back in to these posts and clean them up & categorize and tag correctly. If I do this, will it cause 404s and hurt my SEO? Thanks!
Technical SEO | | johnyfiveisalive2 -
Changing menus regularly - will this impact SEO
We are working on an internal project, where the website owner is thinking of making regular changes to one or two items on the top level menu. Assuming they redirect the original pages or navigate to them in other ways, is there any other impact on SEO to changing the menu structure? I assume they'd submit new sitemaps after each change. Many thanks Fiona
Technical SEO | | fionah0 -
International Seo - Canada
Our organization is currently only operating in the USA but will soon be entering the Canadian market. We did a lot of research and decided that for our needs it would be best to use a subfolder for Canada. Initially we will be targeting the english speaking community but eventually we will want to expand to the french speaking Canadians as well. The question is - is there a preferred version in setting up the subfolders: www.website.org/ca/ -- default will be english www.website.org/ca/fr/ - french www.website.org/en-ca/ - english www.website.org/fr-ca/ - french www.website.org/ca/en/ -english www.website.org/ca/fr/ - french Thanks
Technical SEO | | Morris770 -
How do I check if my IP is blocked?
We changed servers and where our sites once ranked very highly (page 1 for all sites), they now are nowhere to be seen. Someone suggested that our IP might be blocked. Someone else suggested SEOMoz was the place to go to get it checked. Any help would be GREATLY appreciated. With thanks. Bryan
Technical SEO | | FortressLearning0 -
Changing DNS -- SEO implications?
Hey Moz, We're migrating an old site on an old server over to a new server/DNS. The plan is to keep the same URL structure and reuse our existing URL's. As long as we make minimal changes to each page's content, we should be able to update our DNS entry and get all the pages recreated and assigned to their correct URLs without any reduction in SEO rankings. Is this correct? This site gets a lot of organic traffic and ranks highly on some challenging keywords, so it's key that we retain our rankings as much as possible. I've read that it's wise to lower the DNS time-to-live to one hour, about a day before the move, to help Google crawl the DNS a little quicker. Are there any other recommendations you guys can offer or past experiences?
Technical SEO | | stephen_reply0