I am stumped on this one... SEOs Assemble! *blows seo horn*
-
Hi guys,
I am having a little trouble with one of my sites. I am trying to rank for a particular keyword, which is the same as my domain name.
I have the keyword.com and my competitor has the keyword.co.uk
Please see the screenshot below to show our back link comparisions. I don't understand how the mozrank and moz trust are calculated as I am getting beat here.
They rank first in Google UK and I rank 10th.
Both of our sites are well seo'd by professional companies so I am baffled how, with this profile and a diverse set of anchor text links, I am getting beat.
I would really appreciate any help and advice on this guys...
Thank you
-
From you look of your link profiles, there’s is stronger, it seems to point that they have better internal linking to the page they are ranking and over all higher quality links to the site which is why they have higher MozTrust and MozRank.
That said if your ranking 10th there is probably more of an on-page issue happening here than an off page one, if you want send me a PM with more details and I’ll see if I can give you any pointers.
Thanks
Rufus -
I noticed you have a lot less internal links - what is the anchor text distribution of these and what % are from body content as opposed to nav/footer/sidebar links? Compare against competition - this can sometimes be an overlooked factor
-
Looking for the achor text percentage of the keyword etc
-
I have attached another scrren shot from SEOmoz reports, I am 10th.
-
When you have a higher mozrank, but are getting beat out it always seems to me to come down to anchor text distribution and in your case it might also be location based URLs.
For the location point, if you are doing a search on google.co.uk, I have to think Google is going to give more weight to the URL that is using "keyword.co.uk" than "keyword.com". This is just based on how I have seen their rankings come back for other region specific google sites.
As for the anchor text let me give you an example.
I have people beating out my site for terms like "Dedicated Server Hosting". They have 524 linking root domains, and I have 2,500+.
Unfortunately 99% of my link text is my brand name, and not the keyword I would want to rank for. 80% of their terms ARE keyword specific, and this is what gives them the boost for that term.
So this may be a case where your keyword diversity is hurting you when compared to the other site.
If you take a look at the profile they have, and dig into the sites the first thing I would do is check to see if the links are obviously paid links or article spam links. If so then you should go report them :).
Other than that it looks like you might have your work cut out for you.
-
Run a full analysis and compare the anchor texts of the top 10 spots and see how they differ from yours (you can do this by running the keyword analysis and then asking for a full report)
-
This is probably the answer you are looking for.
Rather than just focusing on page level metrics you should look at the domain level SEOmoz metrics as well such as DomainAuthority.
For example, in your screenshot you have a higher PA than your competitor. However, if your DA is lower than your competitor then there is a high possibility that the links you are acquiring are low quality and don't provide much value to your domain as a whole.
As Maximise suggested, you will need to dig a little deeper and determine what types of links your competitor is getting and you are not.
-
Yes, go ahead and PM me. I will review them and let you know what I think.
-
A lot greater,
they seem to targer two versions on their keyword and they have a few token www.keyword.co.uk/ thrown in their too.
We have about 15 - 20 different keywords being targeted iincluding url.
-
Whats your anchor text distribution vs the competitors?
-
No unfortunatley not
-
I assumed its the one from your profile.
-
I haven't told you my keyword or url
-
Purely from a link profile point of view (I haven't looked at the quality of either sites onsite optimisation) I would say that their link profile is of a much higher quality than yours.
Their MozRank is much higher than yours (remember that this is a log scale). You have 4 times more external links than they do, 10 times more total linking root domains, 7 times more C blocks. Despite this they still out rank you in MozRank and MozTrust. This probably indicates that their link profile consists of high quality links from trusted websites while your links are of a much lesser quality (could even be considered spammy).
I think you need to focus on obtaining high quality links from quality websites. This is just a suggestion from quickly looking at the link metrics, you should do some in depth comparisons of the links going in to both sites. I hope this helps.
-
I've just checked on google.co.uk and you're #1
-
Yes both sites are in the UK
-
Hi
Is your site UK based? It could be down to location. UK based sites often rank better on google.co.uk
-
Thank you for this...
I can provide any information requested
-
Here's info on:
http://www.seomoz.org/learn-seo/moztrust
http://www.seomoz.org/learn-seo/mozrank
Without looking at your competitors back inks and yours + your on page SEO it's difficult for anyone to really provide you with any advice. So provide more information and you will receive better advice.
-
Age
.co.uk - 5 years and 6 months
.com - 9 years 9 months
Age of back links - I do not know, I know that the .com has had professional white hat link builders employed for 3 years +
Size of sites:
.co.uk -1,230 indexed pages by google
.com - 539 indexed pages by google
Their site is updated as often as mine, but my homepage remains static for length periods. Their homepage has a 'lastest posts' section. This is the only fresh content on their homepage.
The rank higher for a number of keywords.
If you have time, I could send you the 2 urls on pm
-
I don't really have an answer but just wanted to give you a thumbs up for the Ron Burgundy reference
-
What about the age of the 2 websites as well as the age of the backlinks to them ?
Also, I am sure you have already, but I have to ask: Have you targeted to get links from sites that are linking to your competitor ?How large is their site vs yours ? Is their site updated regularly ?
Other then your primary keyword, do you outrank them on a lot of other keywords ?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for SEO consultant.
Hello there, I am looking for a great SEO specialist to help us with ranking ( www.newdesigngroup.ca ) We would prefer this specialist located outside of Ontario. Would be great to develop a working relationship with someone who can provide an expertise on on-going basis for our clients as well. We just re-started this company after a two years break and redesigned the website. I would like to get an expert opinion on on-page and off-page optimization and our marketing strategy. Would anyone be interested? Thank you Dmitri
Competitive Research | | axewarb0 -
Ecommerce seo - competitors are using spammy links to rank HELP
After setting up SEO Moz and whilst waiting for it to crawl my site i have checked out my competitors who are ranking for the keywords i am going after. It appears from what i can see in OSE that they are ranking with back links from spammy looking sites and lots of exact match anchor text. I have tried to match a few links with what they have currently without getting myself into anything too spammy but i really don't want to follow how they have done it exactly. The niche i am in is pretty boring but the rewards are great but i am finding creating content and distributing it correctly difficult which is why i need some help. My site is roughly 9 months old and the product descriptions are hand written trying to give as much info as possible with a hint of personality so no cookie cutter back of the box descriptions. i have matched a few of the links from competitors which weren't too spammy and as relevant as i could get to my niche, i have also created articles for some article directories - all of which isn't really getting me very far and i am running out of ideas on how to create new content & the types of new content to help me get back links naturally. If any of you friendly guys could offer me some assistance in setting up a basic seo campaign which would help me target my keywords i would be very much in your debt
Competitive Research | | GarethEJones0 -
How to track seo campaign success fully?
Hi All, What are the best ways to track a seo campaign successfully, other or including Google Analytic?
Competitive Research | | ITRIX0 -
Will changing my domain name from a .co.uk to a .com affect my SEO?
Hi all, The .com for my domain name has become available (I am currently a .co.uk) so I am looking to move over my website to this but first would like double check if this would have any affect on my SEO at all? As a company we mainly target the middle east (Although based in the UK) but at the time of registering years ago the .com was not available. Do I have a 'history' logged with the current .co.uk domain or is my website solely dominated by the content? Also, if I do transfer what would be the easiest way of doing this just changing the DNS to a different location (will there be a duplicate content issue on both domain names?). Thanks in advance!!
Competitive Research | | starydynamo0 -
Wondering why my site ranks well for one page and not another.
Customers mainly find our site from searching very specific part numbers on google. My site is launch3telecom.com. Take for example these two parts:
Competitive Research | | launch3
MT500A-81015 MR050-81045 Search only those parts in google - we rank 3rd for one of them and don't rank at all for another. Is there any way to check backlinks pointing to those pages? We even show up before big sites like ebay and such on one of them. Can anyone help me understand this?0 -
Local SEO
Im trying to rank well for a local search. im trying to rank for my city plus lawn care. Its not that competitive, because people in this field dont know about seo. Im trying to just rank well for it can someone give me suggestions to do that. Should i create blogs and use the comments to hyperlink to my page. Im doing research on my competition and seeing what backlinks they are using. and off page seo ideas would be great as well We have a great google places page same with yahoo. We are trying to rank for different city's i rank well for the city i live in and my address is in, but i dont rank that well for other cities. Even tho they are less competitive than mine competitive under 500k results for my keyword
Competitive Research | | fhnhockey0880 -
Pre-Launch SEO?
We are currently building a brand new site that should launch in the next 6 to 8 months. Obviously we have zero backlinks, zero mentions anywhere, etc. My plan is to set up a landing page with contact info, links to social network, mailing list signup, the usual. I'll be doing keyword research and gathering leads for potential links but should i start and active linkbuilding campaign? What kind of SEO work would you recommend while the site is in development?
Competitive Research | | AaronParrish0 -
Backlinks: Majestic SEO vs. OSE
My apologies if this noob question has already been answered somewhere, but what's the difference between the backlinks reported by Majestic SEO vs. the links reported by OSE. Just curious why the former might report 2,360 external backlinks to a page and the latter might report 949 total links to the same page. Just curious. Thanks!
Competitive Research | | SmartDraw0