Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Has anyone else noticed a dramatic drop in Facebook post impressions?
-
One of the clients I manage has over 5,000 Facebook fans. Whenever I'd make a post, it usually would get ~700-1,000 impressions.
About two weeks ago I did my first promoted post. Ever since then, all the regular posts I've done have only gotten ~100 impressions . . . out of 5,325!
I'm wondering if Facebook, once learning that you are willing to pay for promoted posts, secretly lowers your impression count so that you will pay for promoted posts more often, or if the timing of my promoted post was just a coincidence, and everyone started to see a decrease about two weeks ago.
Does anyone know what's going on?
-
I have heard others complain of drops after starting ads to promote posts but i have never seen any data to support it.
-
Thanks for the link, but this happened radically and exactly two weeks ago.
-
Facebook changed their algo a little while back. have a google
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook.com / referral - What is it?
Hi Moz community! Coming to you today to ask a two fold question about a mysterious source/medium combination and also social medium data in general. First question relates to the attached image named 'Facebook Referral.' We've made sure to apply correct tags to all of our campaigns, both organic and paid, and are having a difficult time figuring out where this source/medium comes from which is a bit troubling as it actually has pulled in some revenue over the past couple of months The second question is around general Facebook data. Our Facebook business manager is vastly over reporting clicks to landing pages. For instance, we saw about 1,700 clicks to site as reported by Facebook business manager, whereas Google Analytics only registered about 950. I know data between the two channels rarely lines up perfectly, but this seems like a rather wide variance. Can someone help me to understand this, and let me know if there is anyway to reduce the occurrence of one or both of the issues we're facing. Thanks! referral.PNG
Social Media | | amichaels0 -
How can I change the Facebook Page shown in the SERP
Hi everyone, got a quick question in regard to our Facebook page and its appearance on the Google SERP. We have individual Facebook pages for every country and language. Unfornately the UK site is ranking in the German SERP rather then our Germany Facebook Site. The UK site is way older and has much more likes which most likely explains why this page is (still) outranking our, fairly new site (couple of months). Is there a way, to push my German Facebook Site in front of the UK Site in Germany? Any advice or tipp is much appreciated. Thanks
Social Media | | ennovators0 -
Does a link in facebook count as a backlink?
Q: Does a link in a facebook post count as a backlink? Q: is it a 'do follow' or 'no follow' link? Q: twitter uses short links, so when someone links to me, do i get the points/juice from the backlink?
Social Media | | kevinbp3 -
Changing FaceBook Username / url - do you retain your likes/fans
hi just a quickie, anyone know off hand when you change your FB username/url do you retain or lose the likes/fans ? cheers dan
Social Media | | Dan-Lawrence0 -
Tool like Followerwonk for Facebook?
Hi For Twitter using Followerwonk you can gauge the influence on what a person/brand is using a tool like Follwerwonk helping you find the most influential twitter users based on a number of metrics. But is there a similar tool for Facebook which shows which brands/companies Facebook sites have the most influence. Or is the best way to gauge this is just on their number of likes? which is not really accurate
Social Media | | ocelot0 -
Does social bookmarking still work? If so can anyone recommend a tool
Hello everything, I'm trying to find a tool I can use for my domain : www.van-plus.com to get it socially bookmarked? Can anyone recommend anything? Thanks in advance!
Social Media | | vanplus0 -
Anyone tried out facebook like services from Fiverr?
Fiverr offers services like 1000 likes for $5!!! (and they seem to deliver) Sounds great but what is the catch? Has anyone tried out these type of services and more importantly what are the potential penalties?
Social Media | | Wallander0 -
Buying Twitter/Facebook Followers
So i have a client that sends me a link once a week about buying followers for social media profiles. Each time i tell him if it seems to good to be true... then its too good to be true! What are your guys thoughts, experiences, feelings? Here are a few examples: http://www.targetedtraffic.int.tc http://www.fbfandamonium.com
Social Media | | kchandler0