What's the latest on Title Tags?
-
What is the latest on what Google is looking for?
Keyword one, Keyword two?
Sentences with the Keyword in them?
-
CTR is a ranking factor in Adwords, but I haven't heard of it being a factor in SEO. I do see they somewhat track that in webmaster tools.
-
Hi Dave,
Just to be on the safe side, i'd advise optimizing each title tag for one keyword. Seen a lot of sites get hit with the overoptimizaiton penalty. You may think that having the keyword twice in the title tag might not do much harm, however when you start couting the # of instances the keyword is used on the page ( in the content, anchor text, image tags etc), it all adds up.
-
Based on what I've seen on Google's guidelines & other research, I think the best strategy is to write them like you would write headline for an Ad. Obviously you get more characters than AdWords, but the principle is the same. Your goal is always to get someone to click. So a headline like "SEO Tools, SEO toolset, Internet Marketing tools" might get a few clicks just by virtue of it's ranking but a title tag like "SEO Tools that make your job easier" would probably receive a higher CTR which is a ranking factor in Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No: 'noindex' detected in 'robots' meta tag
I'm getting an error in Search Console that pages on my site show No: 'noindex' detected in 'robots' meta tag. However, when I inspect the pages html, it does not show noindex. In fact, it shows index, follow. Majority of pages show the error and are not indexed by Google...Not sure why this is happening. Unfortunately I can't post images on here but I've linked some url's below. The page below in search console shows the error above... https://mixeddigitaleduconsulting.com/ As does this one. https://mixeddigitaleduconsulting.com/independent-school-marketing-communications/ However, this page does not have the error and is indexed by Google. The meta robots tag looks identical. https://mixeddigitaleduconsulting.com/blog/leadership-team/jill-goodman/ Any and all help is appreciated.
Technical SEO | | Sean_White_Consult0 -
Best practices when merging 2 domains with different themes and CMS's?
I have a client with 2 sites - one for an external audience and one for their ~2,000-3,000 employees. The external site (call it acme.com), built on WP with a custom theme, is pretty small. The internal site (call it acmeinternal.com) has TONS of high quality content with incredible engagement metrics, but it's built on a separate CMS with an entirely different custom theme. The problem we're trying to solve now: Can we bring the internal site over to the external domain (acme.com and acme.com/internal, for example) so that client.com can benefit from the quantity and quality of content and behavioral metrics associated with the internal content? The external and internal audiences, and the corresponding content for each, are both entirely mutually exclusive. A potential client of theirs who would come to acme.com would have no reason to visit acme.com/internal (we'd actually prefer to not provide navigation to it for them), and the internal audience would treat acme.com/internal as their landing page, and all the posts would then live at acme.com/internal/news/post-name. I'm assuming there are reasons why we couldn't have half of the site on one template using one CMS, having certain SEO tags, certain HTML structure, etc where the other half of the site is using a completely different template with a different CMS with different SEO tags, different URL structure etc? To reap the reward of the great content, would we have to essentially recreate the internal site's content on the external site's cms and template? Is it even possible for the domain authority of acme.com to improve based on the engagement on acme.com/internal/_xxxx _if there's virtually zero linking back and forth between acme.com and /internal/? Any advice would be much appreciated!
Technical SEO | | ThinkAOR0 -
Page titles in browser not matching WP page title
I have an issue with a few page titles not matching the title I have In WordPress. I have 2 pages, blog & creative gallery, that show the homepage title, which is causing duplicate title errors. This has been going on for 5 weeks, so its not an a crawl issue. Any ideas what could cause this? To clarify, I have the page title set in WP, and I checked "Disable PSP title format on this page/post:"...but this page is still showing the homepage title. Is there an additional title setting for a page in WP?
Technical SEO | | Branden_S0 -
Meta Title Tags
Hi, Are Meta Title Tag deemed by google to be unique if I use the same phrases by in a different order. For example 3 different pages <colgroup><col width="475"></colgroup>
Technical SEO | | Studio33
| Online Invoicing Software | Online Invoicing | Invoicing Software |
| Online Invoicing | Invoicing Software | Online Invoicing Software |
| Invoicing Software | Online Invoicing Software | Online Invoicing | You will not it is the same keywords just in a different order. Is this unique enough or will google not be happy about it. Thanks Andrew0 -
Google changing title tags to branded
Hi guys and gals, i noticed in the results today Google has been changing my title tags so that brand: is in the front of it all. This is not in the code but my title tag structure site-wide is keywords and then always | brand on the end. Why has this happened does anyone know? does it affect my first keyword in the title tag, i guess Google might do it as it recognises the brand and wants users to know it?
Technical SEO | | pauledwards0 -
Ecommerce website: Product page setup & SKU's
I manage an E-commerce website and we are looking to make some changes to our product pages to try and optimise them for search purposes and to try and improve the customer buying experience. This is where my head starts to hurt! Now, let's say I am selling a T shirt that comes in 4 sizes and 6 different colours. At the moment my website would have 24 products, each with pretty much the same content (maybe differing references to the colour & size). My idea is to change this and have 1 main product page for the T-shirt, but to have 24 product SKU's/variations that exist to give the exact product details. Some different ways I have been considering to do this: a) have drop-down fields on the product page that ask the customer to select their Tshirt size and colour. The image & price then changes on the page. b) All product 24 product SKUs sre listed under the main product with the 'Add to Cart' open next to each one. Each one would be clickable so a page it its own right. Would I need to set up a canonical links for each SKU that point to the top level product page? I'm obviously looking to minimise duplicate content but Im not exactly sure on how to set this up - its a big decision so I need to be 100% clear before signing off on anything. . Any other tips on how to do this or examples of good e-commerce websites that use product SKus well? Kind regards Tom
Technical SEO | | DHS_SH0 -
If I redirect my WordPress blog to my main site, will it help my main site's SEO?
I have separate sites for my blog and main website. I'd like to link them in a way that enables the blog to boost my main site's SEO. Is there an easy way to do this? Thanks in advance for any advice...
Technical SEO | | matt-145670