SEO for New Magento Site??!?
-
Hi All,
We have had a new site delivered by our developers (hurrah...the old one was to terrible for words) but we seem to be having a lot of issues with the new Magento platform. What they have done is used the community version and tried to customize it.
I came on to this project about a month into the build and although Magento does seem to do a lot things well there do seem to be some problems. From an SEO prespective we have seen some increase on some search terms and a drop of in others. I would be interested in hearing from other Magento users about their experiences with this platform and any ideas on how to crank up the activity. Our site is at www.nationwidepharmacies.co.uk . There are few odd bits including the side navigation which seems to be very clunky and not overly customizable in this version. Any useful criticism would also be well received.
Look forward to hearing
Nic
-
This is great article. I am trying to build video tutorial for Magento SEO, i think this could be helpful.
-
Hi Ethan,
Thanks for that. That looks pretty comprehensive. Have you implemented the Yoast modules? Has it had any decent impact?
Cheers
Nic
-
This article helped us with our Magento SEO:
http://yoast.com/articles/magento-seo/
I hope this helps.
-
Sorry Marcus, my account has been hacked. I did not write this.
I would certainly not do such a thing.
Sorry for the inconvenience caused.
Regards
Mark
-
Definitely not a good start.... 'Are You Want To Seo Ranking'
-
Thanks Marcus,
Have been on to the dev guys re: Rel canonical.. It looks like Magento does have a config setting fro that which they missed. They are adamant about the navigation issue though which is a real bummer....although i would agree that it sounds more like they don't know how to do it.
Cheers
Nic
-
delete by Marcus Miller
-
deleted by Mark Johnson
-
Hey, I would not make any assumptions that Google can cope with anything like this and I would really want a canonical tag in place for those product pages for starters.
The sidebar issue sounds fishy, surely, you should be able to show links to anything you want anywhere. This sounds more an issue the developers are having with the myriad complexities of magento than anything else.
Given the industry you are in (pharmaceuticals / viagra etc) I would want to play this squeaky clean and get all my on-page-SEO ducks in a row.
Really, I can give you general SEO advice but am no Magento SEO so can't really comment on the other aspects (sorry).
Any Magento SEO guru's here?
-
Hi Marcus,
The duplicate URL's is certainly one area of concern...as you say there are multiple paths to get to the same page. I did read somewhere that Google can cope with this issue as it understands how Magento works. Is that right?
One thing that really does bug me is that we have to create additional pages for products so we can get them to show in the side nav bar. The developers had issues trying to get the product pages to link from the navigation so we end up with a product info page e.g. http://www.nationwidepharmacies.co.uk/online-doctor/erectile-dysfunction/erectile-dysfunction-treatments/viagra/viagra-tablets.html and an extra page linking from the side nav http://www.nationwidepharmacies.co.uk/online-doctor/erectile-dysfunction/erectile-dysfunction-treatments/viagra.html which seems a bit labour intensive.
Nic
-
Hey Nic
Magento is one platform where it is easy to create a lot of duplication. I am no Magento expert but the first thing I would look at is internal duplication, multiple URLs for products etc.
Can you drop a URL in here along with some specific concerns and I am sure the good folks at SEOMoz will dig in and take a look for you.
Cheers
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you implement an SEO site structure with content that falls under two silos?
We primarily produce two different types of content: concise fact sheets on topics and video briefings + transcripts of topics. Often these two content types cover the same topic area and since we're currently siloing by content type, these pages end up competing against each other for rankings. Advice on a site structure that'd avoid these issues?
On-Page Optimization | | jay_elsie1 -
Hi, Does having orphan pages on my site negatively affect my seo? Thank you.
Hi, I have quite a few orphan pages on my site and we see that our rankings have fell significantly over the past 6 months. Can this have be negatively affecting our rankings? Thank you.
On-Page Optimization | | whiteonlySEO0 -
Do Blog Tags affect SEO at all anymore?
We're trying to standardize the use of tags on our site amongst writers/editors, and I'm trying to come up a list of tags they can choose from to tag posts with - and telling them to use no more than 10 (absolute maximum) per post. We are also in the process of migrating to a new CMS, and have 8 defined categories that will all have their own landing page within our "News" section. TLDR: Do blog tags have any impact on SEO anymore? Are they solely meant to help users find articles related on popular topics, or does creating a tag for a popular topic help to improve organic visibility? Full Question: With the tag standardization, I want to make sure we're creating the most useful and effective tags; and the UX/SEO sides of my brain are conflicted. To my understanding, creating a tag about a high volume topic in an industry helps establish the website's relevance to Google/other search engines about that topic and improves overall relevance; but the tag feed page (ex: http://freshome.com/tag/home-protection/) isn't really meant for organic search visibility. So my other question is, is it worth it to noindex the tag pages in the robots.txt? Will that affect any benefit to increased relevance for Google (if there is any)? I'm interested to hear others' thoughts and suggestions. Thanks in advance!
On-Page Optimization | | davidkaralisjr0 -
Help an SEO-DUMMY : ) Established hyphenated domain...redirect?!...new domain?!
Hello, everybody. I am definitely not an SEO specialist. My family owns a transportation business (since 2010) and i am the one responsible for the website (until we find a good SEO company). My question: Several years ago i did not know much about SEO and have chosen a domain name www.airporttransportation-limo.com (it is not the actual domain...just an example...i'm not sure if i can post the real website here) and another domain that is just the name of our company (it also has hyphen in it). Both websites are still doing good and we receive quite a bit of traffic, but i read more an more about how hyphenated domains and domains with more then two worlds can be bad for your SEO/business/traffic. I feel like the websites are stuck and not moving up any more..could that be because of the hyphens? I registered another domain that is the name of our company (which is well known by now) without any hyphens. Now i have no idea what to do. Should i redirect both old domains (old websites are different and do not have duplicate content) to the new one, or should i just redirect the old domain (just the name of our company with hyphen) to a new one (without hyphen) and leave the www.airportransportation-limo.com as is... Or maybe i should register another domain without any hyphens (two words only) and redirect the www.airporttransportation-limo.com to it... I am very nervous to make any changes and loose all the traffic. My family will kill me. Please help! I'm lost!
On-Page Optimization | | KL20140 -
Language for URLs on new international websites
We are due to launch our new site and it will be targeting an international market. We have setup these new sites in the following way www.website.com/fr/content-goes-here www.website.com/es/content-goes-here This has been done in conjunction with setting up the parameters in GWT and making sure it is optimised for the language itself, and that countries search engine. But our web dev team have said that the URLs at the moment will be in english and not the native language, so if you were on the french version of our site you would see the url in english and not french. Will this negatively affect the site for SEO, and who else would think it would be negative from a usability perspective? Any help is appreciated.
On-Page Optimization | | RyanCrawf19840 -
New jobboard: Can redirecting folder (site.com/jobboard) to subdomain (jobboard.site.com) hurt SEO?
Hi there, I'm planning to implement a jobboard on my website which needs to be installed on a subdomain (jobboard.site.com) but I'd really like to use site.com/jobboard for promoting this jobboard (jobboard collects external industry jobs). Are there any possible disadvantages when I set up a 301 redirect from jobboard.site.com to site.com/jobboard? Also: What if I want to move this jobboard to a unique domain one day (e.g. jobboard-industry-xy.com), Would that be tricky (as I'd basically have to redirect the folder-to-subdomain redirect to an external domain and therefore get a folder-to-subdomain-to-external-domain redirect...)? Cheers, Thomas
On-Page Optimization | | stl990 -
Canonical Tag for Ecommerce Site
My client has an ecommerce site with over 1,000 products. We have a ton of duplicates because of how their ecommerce system handles product pages. Each time a new product is added, there is a default product page created (/product/12345-product-name.aspx). Each time that product is added to a specific product category, another, separate URL is created (/product/office-chairs/12345-product-name.aspx). The site has over 1,000 duplicates (at least one for each product) because of how the ecommerce system structures URLs. We are unable to have unique content on /products/12345-product-name.aspx and /product/office-chairs/12345-product-name.aspx because both pages pull from the same database. Their webteam informed me that they can't implement canonical tags on individual pages, they must be dynamically added to the site all at once. Thus forcing me to choose all of the default product pages as primary URLs. Both types of URLs are getting indexed and the product URLs that were added to the categories are SEO friendly so I'm leary to eliminate one or the other with a canonical tag or a no index. Suggestions?
On-Page Optimization | | DynoSaur0 -
Onpage SEO Analysis within a campaign
I have setup a campaign and have a number of pages which are ranked as F, but that is because they are comparing against the homepage and not the internal page I have setup. Is it possible to update the page which the campaign monitor is checking against. Or is it driven by the highest ranking page for that keyword. Thanks Andy
On-Page Optimization | | iprosoftware0