Ranking better with worse figures
-
Six months ago a competitor e-commerce site appeared in the top 10. Now six months later he is at #2. (for the main keyword in my sector in Dutch language, competition +4 million)
My site is 4 years old and since three years ranks at #1 or 2. I'm now at #3, behind the competitors site.
My competitor has a HomePage PA of 36 with 2295 links from 26 domains, root domain DA 23 with 175000 links from 30 domains.
My site has a HomePage PA of 49 with 6975 links froms 238 domains, root domain DA 40 with 310023 links from 269 domains.
I have more specific landing pages, better and more content, code W3C checked ....
Can somebody explain why a younger site with worse figures gets a better position in Google ranking?
-
Thanks Marek for the usefull words. Yes I still use meta-keywords as there is also Bing and Yahoo. But of course you are right about differing the description tags. I will change them asap.
Actually all this is about the Dutch version where I have "only" +4.000.000 competition for the keyword Lighting in Dutch. I don't even want to try to compete in English with that word. But then I compete with the Brand names and get my English speaking customers anyway.
Thanks again !
-
Sometimes it is been hard to understand but never give up
you still using meta-keywords ... they can only help the competition not google position.
meta - description tags are all the same for different pages.
If yes it can be a main reason. You have to diversify descriptions and they have to be consistent with title and page content.
e.g. for <title></span></span><span style="color: #5e5e5e; font-family: Helvetica, Arial, sans-serif;"><span><span> </span>Buy LED lighting at the best price.</span></span><span style="color: #5e5e5e; font-family: Helvetica, Arial, sans-serif;"><span></title>
in description use: name="Description" content="LED lighting is the latest craze. ..... an so on about LED up to 140 characters">
Marek
-
H-tags, titles,speed, and much more, I am very aware of the importance and using. What worries me more than being dropped on #3 is that a site, appearing from nowhere, in 6 months can get to the top. This site is in all ways inferior to mine, I mean inferior in terms of what google thinks is important. Their content is fresher of course and they have less nearly dupicate content. But it seems to me that history has no weight anymore. It seems that once you are ther for three years, you are damn dificult to be caught. Seems I am wrong.
For my understanding, analysing the results for years, sooner or later the mechanism, the algorithm behind (from Google) must become clear. Thousands of people are on top and after making an inventory of everything possible that can be important, I don't discover new things anymore. It seems that they have some secret arguments left as, as you told yourself, in many cases the logic based on what is known is far far away.
And no, their domain is as bad as mine I started my site without knowing that a keyword in a domain name is important.
What I see is that in the top 10 there are 9 .be domains and only mine is a .com. Maybe Googles starts to give importance at local domains.
And no again, I don't have many G+1, but they don't neither. I have many pages on Facebook, a page on LinkedIn, a blog with my Google identity, an author link on my site pointing to this identity .... I'm getting out of arguments !
-
Maybe, I never got attention for PA and DA. Only after starting to use SEOmoz that I became aware. But my links are good, are many, my content and keywords optimal, my code good, my speed fast. I have some nearly duplicate content as I have 27000 products on my site and the difference between product A and B can be very small giving nearly identical product pages. But this was as such since the beginning. Maybe Google has more attention for this now than some years ago.
-
Thanks for your answer. No, I am quiet sure that my platform is the best what I can get in my country. I was aware that a platform can be important for ranking as speed is important for google.
-
I have many examples of such a situation. In my work I won with Nikon Academy (akademianikona.pl) - site supported by Nikon with huge number of links and better statistics.
Refresh you content.
I agree with EGOL and Gordon. What I want to add ... think that internal consistency of the site is very important. Good content structure (H -tags, content with keywords) - title - description - url should be the first elements of the subjects of your mind.
Also very important is competitors tracking. What do they have that you do not have? Maybe they follow some (local ... global) trends? Social impact is another area to check - do you have many G+1, FB shares, votes etc...
Check technical issues like page load speed and other
And last but not least - what is their domain name - is it better that yours?
some other ideas to improvement (simple report) link
Good luck Rik
-
Just a hypothesis here, it could be based on the platform you are using. Some ecommerce platforms rank better in google, an example of this is that the ecommerce platform "magento" is seo friendlier than other ecommerce platforms. That could be a reason that it is ranking better with "worse" statistics.
Another hypothesis is that their onsite is better with less errors and less duplicate content and therefore being penalized less.
Hope that Helps
-
I can only echo EGOL.
Keep working at quality content, relevant links etc. if your efforts continue, there is every chance you will be back on top.
-
Can somebody explain why a younger site with worse figures gets a better position in Google ranking?
Maybe because the figures that you are looking at are different from what google is using to rank the pages. I think that the figures that you are looking at are good for tracking your progress over time but they obviously are not what google is using.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The same page ranking twice in the top 10?
Whilst doing a SERP analysis for a particular phrase, i noticed that the same page is ranking twice in the top 10. I've known of the same domain ranking twice with different pages which makes sense but to see the exact same URL ranking twice is a new one for me. Has anyone seen this before too and know of reasons why this would happen?
Competitive Research | | jamiemonteathaegon0 -
Why is this page ranking #2?
Hello, I am hoping someone can shed a bit of light on why this page http://www.leveragerx.com/physician-mortgages is ranking #2 for "physician loans"? It isn't optimized for that keyword and PA is only 1, DA is 9. Any insight would be greatly appreciated!
Competitive Research | | myriad_ricardo0 -
SEO ranking question
Hey, If a site for had a series of articles, and had the privilege of guest posting on several sites, such as mashable, entrepreuner.com, inc.com, and a few other not as big sites. and let us also say that this site is new and currently has pagerank of 0. How would the above benefit the site and the visibility of the articles on google? Also, with guest-posting, is it problematic to have the exact article also on your site? thanks in advance!
Competitive Research | | Raz.0 -
How can this website be ranking so well?!
This website: http://www.opensiteexplorer.org/domains?site=www.webuycarsyourway.com.au is ranking on page one for about 75% of a list of 300 car related keywords. They don't appear to have done any link building, no social media, appeared out of nowhere in April 2012 and SEMRush reports between 5,000 and 10,000 visitors per month. The only thing I can see is they have a landing page for every keyword with the keyword in the URL. But surely that can't be the only reason they're ranking well ? ?
Competitive Research | | eatyourveggies0 -
Looking for a recommendation for a site ranking comparison tool.
Hi, It seems that SEOMOZ provides only link ranking comparison with competators. I'm not conviced that this is valuable for my purposes as the comeption often has few links tool, probably the nature of the business.. First, is it worth trying to compare keyword ranking with competators? I think it is, but I'm not that experienced with SEO, especially with Wordpress/Buddpress sites. Second, any recommenations for a tool that will make this easier? Larry
Competitive Research | | tishimself0 -
Determining why an established competitor's rankings have bombed - What's the best way to go about it?
I arrived at work this morning to find my weekly SEOmoz ranking report for a main competitor waiting in my inbox. 90% of the their rankings have tanked in the last day or so by an average of 3 pages - most down from page 1 or 2 where they had been sitting pretty for ages. I'm not in a state of (total) euphoria about this because a) you should be humble enough not to gloat at your enemy's demise, and b) I need to find out what they did wrong so that I don't make the same mistake, too. **What is your first suggested port of call to determine where my (vanquished) foe has gone wrong? How much can I find out? ** I do know one thing - with OSE I can see they've used dodgy blogging services but this, to my mind, would have been jumped upon by Google last year. No? Thanks guys
Competitive Research | | Martin_S0 -
Can anyone explain this top-10 ranking?
How on earth can http://www.plimun.com/ be at #6 for "web design", with only 15 total linking root domains, and no mention of the term in link text?! See: http://www.opensiteexplorer.org/comparisons?site=www.plimun.com This is one of the biggest anomalies I've ever seen.
Competitive Research | | BenHuntLtd1 -
Sites With Duplicate Content Ranking Way Higher
The site I am writing about is easendtorontohomes.com I don't get it. I see that some of my competitors have more inbound links and have been around longer. Their SEOmoz trust etc is also higher. But I don't get how many could possibly be ranking higher since they're sites are all template based site via Web Tech Design and the content is duplicated from one to the other. The other weird thing is that they do everything wrong - they stuff their keywords tag, some of them use the same keywords/meta data on every single page, some of them don't even have meta tags, some of them don't even have a blog with ANY original content. Apart from listings EastEndTorontoHomes.com has TONS of original, well-researched, and keyword rich content. I just don't get it. Is it possible that google has some sort of relationship with that company? Or am I totally missing something? Some of these sites include: tinasmith.ca, mikeclarke.com, teamkassen.com
Competitive Research | | annasus0