A query about internal linking. Have I got this right?
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Hi Guys
I think this sounds like a right noobie question, but I am amongst friends so here goes.
So our website is an ecommerce site selling magazines. There are certain magazines, for example Vogue, where we sell the UK version, USA, italian, spanish, french etc there's basically 13 different Vogue magazines on our site.
The more niche ones attract some good long tail traffic. However, the UK version is competitive and so requires some extra umph to get us a half descent rank.
However, when you search "vogue magazine subscription" for example, it's our italian vogue which is listed first.
When I looked into this, I found that we had linked out from our UK Vogue to Italian vogue. Could this have given the italian vogue a marginal boost, as it had the additional internal links?
What I have now done is add to some, not all, of the variations something along the lines "you will find the UK Vogue magazine here" where "UK Vogue Magazine" is the anchor text.
Is this the right thing to do? Will this identify that the UK Vogue page is the higher priority page, or the more important page?
I was also going to add to a category page a "Top 10 Womens magazines" section, and link to Vogue from there.
Am I barking up the right tree?
Thanks Guys
Paul
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Thanks Chris
I checked the links to the UK Vogue page with both the internal link checker on web master tools and screaming frog. There were less to the UK page. So that's pretty clear I need to improve the architecture of links here.
Regarding the top 10 women's magazines area, what would be the most effective way of utlising that content? I could do something as simple as a numbered list 1-10 with the mag names in a side bar, or I could do a seperate page, with a paragraph of content or 2 for each title. This could take the form of a blog post.
I guess I could do both?
Thanks for your extremely helpful input.
Paul
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With response to adding Vogue UK to top 10 women's magazines, absolutely do that. Your other concerns have more to do with your site as a whole. I would crawl your site with screaming frog, and find out how many links you have pointing at the page. More important pages should have more. Also check external links, an italian subscription may be more rare, and there for receive more links.
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