Link Bait - How to use it question?
-
Hi,
Lets say you have two pages, one is your money page which contains products etc and the other is a piece of content used for link bait.
Say the link bait works well and you pick up lots of links from it, how do you then benefit your money page from this? I can only think of creating an anchor text link from the link bait back to the money page.
Is that usually how this process works?
-
Tom has the right of it. I would consider doing a few different things in addition to what he's talking about. Make sure you link from one to the other with something like "Check this out...." like Tom said.If it's an e-book or case study or something I would also consider either getting e-mails or using something like pay-with-a-tweet to make sure the person who comes to visit that content is going to get repeated exposure to your brand.
-
Nice,
The link bait would be on the same domain but if your an eCommerce site then PR will be distributed across a large number of pages.
I was thinking of making a content hub, with articles, infographics etc and stripping out the eCommerce navigation which should allow more PR to flow down to the target page.
Thoughts and thanks.
-
Hey there
First of all, would the link bait page be on the same domain as your money page? If so, the SEO benefits of the link bait page will trickle down across your site, so need to worry there. If they're separate domains, then yes you would need to link back to the money page for the 'benefits' to pass.
I would do more than that, however. If you can include something along the lines of: "if you liked that, you'll love this..." and include a brief snippet of what you're trying to sell, I'd definitely do it. This is dependent, of course, on your money page being somewhat relevant to your link bait page.
If it isn't that related, you may want to promote the people who came up with the idea. If you include something like "meet the team behind this" and include a short bio of the company and individuals, along with their social media profiles, not only may you increase the social signals for those accounts, but you are attributing the brand and people to a quality bit of work. In doing so, people may be more likely to refer people to the brand/individuals, or use it as a citation of a successful strategy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink question
When I create a website for my clients, I always put our website link in the footer of the description, just to say 'powered by ieatdoorframes' with a link to our website. On SEMrush, its showing as a negative backlink with the reason 'compound', suggesting its a 'money term'. I add this link as I've had success getting new work from clients who like the site we built. I'm new to these terminologies and wondering what I should do?
Link Building | | chrisjordan0i10 -
Disavow question
Hi there, I have 2 website's, and one of them will be redirected to the other. For both I need to do a disavow list, but I don't know how is better. I should make only one disavow list for the main site, and include the link from the site that I will redirect, or make a list for each website?
Link Building | | Silviu0 -
Footer Links And Link Juice
I'm starting to learn about link juice and notice in GWMT > Traffic > Internal Links, that the list is in this order by the links counted on each page. Some are in the footer and some are in the header, with some being more important than others commercially i.e. /register /privacy /terms /search /sitemap /disclaimer /blog /register So I am wondering if I should add a 'no-follow' attribute to the footer links i.e. privacy, terms, disclaimer and leave the others as they are? Does this help retain link juice on each page where the links appear? Or am I missing the point all together? This is my website: http://goo.gl/CN0e5
Link Building | | Ubique0 -
Avg Secure Search using it as a link
i have heard about people using avg secure search as a link which is strange and i have also checked into some sites who are getting links from this, how can this be and if this is correct how can we all get links from this search engine.
Link Building | | ClaireH-1848860 -
Is it worth it to link to sites that link to you in guest posts?
Suppose you published a guest post on a quality site and you link to a previous guest post you have written for another site (which links to you). In theory you could send link juice to the page that links to you for a second order effect. Has anyone seen results from this tactic?
Link Building | | ProjectLabs0 -
External Links question
As I search for external relevant links to our site, which would be the most important if I had to choose? **How would you rank the three levels as being most important to least important? ** #1 Page Authority, Rank and Trust **#2 **Domain Authority, Rank and Trust. **#3 **Sub-domain Rank and Trust
Link Building | | Boodreaux0 -
RSS links vs. contextual links
Which has more value? Passes more "link juice"? Auto generated rss links or contextual links?
Link Building | | nicole.healthline0