Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does TrafficEstimate.com provide accurate traffic statistics?
-
When comparing traffic data for my own sites and others, I see very large discrepancies between Google Analytics, Google AdPlanner, Compete, TrafficEstimate.com - TrafficEstimate.com used to be a great way to get data on other websites' traffic, but now they don't seem to show data for international sites, and the data matches very closely to other sources for some sites and not close at all for others (200% differences).
Does anybody have experience with the accuracy of TrafficEstimate.com?
Does anybody have experience with the accuracy of Google AdPlanner traffic data?
-
Hi Jeffrey,
We own and operate TrafficEstimate.com and can provide a little more insight into how it works.
We built an algorithm that attempts to estimate traffic based on various criteria. We calibrate the algorithm based on traffic from real websites, many of which we own and operate, and some that are owned by people that we are friendly with. It's hard to get the algorithm to match the exact traffic number for each of these sites, but we do get it close (often within 10% to 20%).
Like any estimating tool, TrafficEstimate.com tends to work best for larger sites. That's not to say you need millions of visitors, but for sites that have less than 20,000 visitors per month, it's really hard to be accurate, for any estimating tool.
In checking our own sites, it does appear to be running on the low side, so I'll have our team update it to get it to be more accurate, at least for our own sites. Hopefully that will translate into better results for you too.
If you (or anyone else) would like to share specific website/traffic data with me to help us calibrate it, feel free to reach out to me via private message (click on my profile). I promise that I'll keep all information confidential.
One final note about the sites we cover, we do track historical traffic (to provide year-over-year trending) for a large number of sites, but we don't cover all sites. We will work on adding the ability to get the current traffic estimate for any site, even if we don't cover it on an ongoing basis.
-Doug
-
I just spot checked a few domains I work on with TrafficEstimate.com and I would say that the website is not very accurate with their estimates.
I have not used Google AdPlanner.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search Intent and Relevance
Hello SEO gurus 🤓 I’m looking for the most efficient ways to analyze the search intent and relevance of competitors who are ranking for the keywords we’re targeting. While I know Google excels at assessing search intent and relevance, I’m interested in learning how we can evaluate these factors as metrics for our competitors. The goal is to understand their strategy better and find ways to outrank them. Do you have any tools or methodologies that you recommend for assessing competitor content to determine its alignment with search intent and user needs/relevance? I’d love to hear your thoughts and suggestions on this!
Competitive Research | | Cricket931 -
How to set up a competitor URL with a language slug for a campaign
Hello, I am trying to set up a competitor with language slug for my (subfolder) website with a language slug. Let's say my website is something like: websiteholding.com/de/website
Competitive Research | | Siir
My competitor is: competitor.com/de When I go to Campaign Settings > Comptetitor Sites > type in competitor.com/de > Hit Save Competitor > Then it shows the saved competitor without the language slug as competitor.com I am not sure if this is a correct method of tracking since for my DE website I would like to track the DE page of the competitor, not their global page. Please correct me if I am wrong and help me out on possible solutions? I am quite new to SEO & Moz , so any help on the topic would be appreciated.0 -
Is it allowed to buy an old website with external links en redirect it to your own site??
Hello, We noticed at MOZ that one of our competitor's websites has increased the number of external backlinks from 5k to 25k within a month. Upon investigating the links, we found that the competitor had acquired an old, unknown website with completely different content and external links in that month. The competitor then redirected that purchased website to their own website, instantly gaining 20k external links. This seems to be against Google's guidelines as it is an extremely unnatural way of link building and should be penalized by search engines. However, the website's Domain Authority (DA) has increased by 10 points in that month, and its rankings have greatly improved on Google. So it appears that acquiring an old website with many external links unrelated to your own website is highly profitable. We try to obtain links honestly, but we cannot reach 25k links naturally. Is there any way to report these practices to Google? Does anyone know how to do this?
Competitive Research | | Femamedia0 -
What Exactly is traffic lift?
Under the keyword gap analysis under the competitive analysis report, there is a mention of traffic lift and it provides a number. Does the number represent the number of users or the number traffic to expect for that term? Or is it the positions?
Competitive Research | | SEOBrandBoca1 -
What is the relationship between inbound links and linking domains?
In doing competitor research, there's a specific competitor that has fewer linking domains, but dramatically more inbound links. How do these two relate to each other? I do have a higher domain authority and more internal followed links with them having more internal nofollow and external (both follow and nofollow) links. I'm trying to understand how they can have 3.7k linking domains and 4.8 million inbound links while I have 4.1k linking domains and only 601k inbound links. What really defines an inbound link and what's there relationship between inbound links and linking domains?
Competitive Research | | grayloon0 -
Interal linking
Re: I'm stuck by internal linking. What structure should a football website follow? Silo or Topic Cluster?
Competitive Research | | thanhdung0906
I need advice on my website. My website: https://tipbongda247.net/
I hope there are answers!
Thanks0 -
How do you select which keywords to push in SEO?
Hi Guys Selecting the right keywords that a website can realistically rank for is a key to gain top rankings relatively quick. I am just curious to hear how you guys do it (the methodology) when selecting which keywords to push? I mean you need to check the competition for each keyword as well so how to check this quickly to see what we realistically can rank for? Cheers John
Competitive Research | | igniterman751 -
Will changing my domain name from a .co.uk to a .com affect my SEO?
Hi all, The .com for my domain name has become available (I am currently a .co.uk) so I am looking to move over my website to this but first would like double check if this would have any affect on my SEO at all? As a company we mainly target the middle east (Although based in the UK) but at the time of registering years ago the .com was not available. Do I have a 'history' logged with the current .co.uk domain or is my website solely dominated by the content? Also, if I do transfer what would be the easiest way of doing this just changing the DNS to a different location (will there be a duplicate content issue on both domain names?). Thanks in advance!!
Competitive Research | | starydynamo0