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  4. 301 Redirect to product page or category?

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301 Redirect to product page or category?

On-Page Optimization
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  • odegi
    odegi last edited by May 2, 2013, 12:50 PM

    We manage an ecommerce website that sells health products. A few products have now been discontinued. I’m just wondering what would be the best practice in this case. Should we 301 redirect to a similar product or to a similar category page? ANY HELP IS GREATLY APPRECIATED!

    1 Reply Last reply Reply Quote 0
    • Vizergy
      Vizergy @KarlBantleman last edited by May 2, 2013, 1:10 PM May 2, 2013, 1:10 PM

      agreed - mine was simply my opinion as well 🙂  There is no wrong answer.

      1 Reply Last reply Reply Quote 0
      • KarlBantleman
        KarlBantleman last edited by May 2, 2013, 1:14 PM May 2, 2013, 1:08 PM

        I'd say a product page (if it is very similar to the product that is no longer available). If you have something like "You May Also Like" on the products this would be useful to have. Only my opinion though and there is no right or wrong answer.

        Vizergy 1 Reply Last reply May 2, 2013, 1:10 PM Reply Quote 2
        • odegi
          odegi @Vizergy last edited by May 2, 2013, 12:57 PM May 2, 2013, 12:57 PM

          Sorry about that!  I did mean 301 redirect. Thank you!

          1 Reply Last reply Reply Quote 0
          • Vizergy
            Vizergy last edited by May 2, 2013, 1:14 PM May 2, 2013, 12:54 PM

            You mean 301, right?

            I would say a category page as redirecting to a different product, no matter how similar, could make for a poor user experience.

            odegi 1 Reply Last reply May 2, 2013, 12:57 PM Reply Quote 1
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