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  4. [e-commerce] Should I index product variants?

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[e-commerce] Should I index product variants?

Intermediate & Advanced SEO
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  • seo22
    seo22 last edited by Jun 11, 2012, 9:24 AM

    Hi guys,

    I have e-commerce site, that sells car tires. I was wondering would I benefit from making all Product Variants ( for example each tire size ) as different page, that has link to the main product to provide some affiliation, or should I make each variant noindex, and add rel=canonical to the main product.

    The benefits from having each variant indexed can be many:

    • greater click through rate

    • more relative results for customers

    • etc.

    But I'm not sure how to handle the duplicate content issue ( in this case, only the title, URL and H1 can be different ).

    Regards.

    1 Reply Last reply Reply Quote 0
    • anthonydnelson
      anthonydnelson @matbennett last edited by Jun 11, 2012, 10:24 AM Jun 11, 2012, 10:12 AM

      I agree with Mat on this one. Also, building links to one page and making it stronger can lead to it ranking well for those same long-tail terms that are only in the on-page copy instead of in the page titles.

      Also, I think the one page approach is a better experience for the users.

      1 Reply Last reply Reply Quote 1
      • matbennett
        matbennett last edited by Jun 11, 2012, 10:24 AM Jun 11, 2012, 9:33 AM

        Unless you can genuinely and legitimately justify unique content for each I would either canonical them from the start or better still get them on one page.

        I know it sounds like an easy long-tail win, but it can go horribly wrong.  I'm currently working on a site that is being heavily penalised as a result of a similar approach and we're having a nightmare getting the thin content out of the index.

        anthonydnelson 1 Reply Last reply Jun 11, 2012, 10:12 AM Reply Quote 1
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