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  4. The word "in" between 2 keywords influence on SEO

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The word "in" between 2 keywords influence on SEO

On-Page Optimization
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  • Bram76
    Bram76 last edited by May 22, 2013, 10:32 AM

    Does anybody know when you have the word "in" between two keywords has this a negative influence in Google?

    For example:

    "Holiday Home Germany" is the search term in Google
    "Holiday Home in Germany"  as h1 on our website or do we have to use "Holiday Home Germany" on our website?

    1 Reply Last reply Reply Quote 0
    • Hughescov
      Hughescov last edited by May 22, 2013, 10:47 AM May 22, 2013, 10:47 AM

      Bram,

      This would dilute your h1 affect, but it would be so minute it is not something to worry about.

      Something like 'I am looking for a holiday home in Germany' would dilute even more but still nothing that would substantially affect your influence in Google.

      Hope this helps

      1 Reply Last reply Reply Quote 0
      • IOSC
        IOSC last edited by Jun 12, 2013, 3:46 PM May 22, 2013, 10:44 AM

        No it should not.  Particularly if you are using that term as your h1 (which doesn't have huge ranking influence).  Your h1 should have keywords and should be relevant for the user -- generally it is one of the first things a visitor will see when landing on your page.  You want your page and h1 to be relevant and readable for the visitor.

        The Google algo is developed enough that it will understand prepositions, conjunctions in proper context.  So if it makes sense to use "in" for the context of the page then use it, if not don't.

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