Doubleclick and NoFollow
-
Hi,
I'm trying to work out whether a group of links to my site are Follow or NoFollow.
There is no rel=noFollow on the link but they do appear to go through Doubleclick (the link begins with this http://googleads.g.doubleclick.net/), will this automatically cut-off any link juice?
Thanks.
-
Hey Jarno,
Thanks for your detailed response. I will look into the calculations as a method.
I also think doubleclicks policy is completely nofollow, I was just looking for some confirmation.
Thanks.
-
Ross,
it depends on the DoubleClick policy which I believe is completely nofollow.
As an additional explanation to Alan's statement:
Normally about 85% of a page's value can flow to another page on another website. If that links points to another page again only 85% of that can pull through, so theoretical:
Lets say website A has a value of 5 and link to website C through DoubleClick (B)
Hop 1: Value a * 85% = 4.25 juice flow
Hop 2: Value B * 85% = 3.61 juice flow
And that is if there is only 1 link on the page. A long long time ago when PR was everything I read an article on how to calculate PR for page x and it goes as follows:
PRx = ((1-0,15) * PRpage)/#links
So in this case is you wanted to calculate the recieved PR for page X that it got from the link on page Y (with a PR of 5 and a total of 25 links on the page) you would get:
PRx = (1-0,15)*5)/25 = 0.17
All these calculations for Page x together give you a number and that number equals a scale which in turns decides what PR wold be given to a specific page.
I personally still calculate a lot of my incoming flow like this only by now I don't focus on PR but more on authority.
Hope this will help you.
regards
Jarno
p.s. always useful for chaning your mindset about a lot of things isn't it.
-
ah now I follow. (no pun intended)
The links were placed there by request and I am sure the website wouldn't purposely noFollow the links because, as you say, they would gain nothing. But they go through doubleclick, which usually suggests a sponsored or paid ads. Obviously sponsored or paid ads should be NoFollow but these links aren't paid advertorials, they are natural links. So I just wanted to know whether something going through DoubleClick automatically kills any juice.
-
All links use up link juice. By no following a link, you do not save any link juice, you just don't pass it to the linked page. So the website owner has nothing to gain by no following you. The most common use of no-follow these days is to discourage spammers placing links in comments and forums.
did you place the links there? then it may be that the owner of the site will no follow you, Did he pace them there, then he has nothing to gain by no-following you.
-
Hi Alan,
Thanks for responding.
I don't really understand your answer (Sorry!). Could you elaborate a little?
Thanks
-
I have no knowledge of doubleclick, but the page will be leaking link juice thought al those links no matter what he does., so there would be nothing to gain from the website owner by no-following you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"Equity sculpting" with internal nofollow links
I’ve been trying a couple of new site auditor services this week and they have both flagged the fact that I have some nofollow links to internal pages. I see this subject has popped up from time to time in this community. I also found a 2013 Matt Cutts video on the subject: https://searchenginewatch.com/sew/news/2298312/matt-cutts-you-dont-have-to-nofollow-internal-links At a couple of SEO conferences I’ve attended this year, I was advised that nofollow on internal links can be useful so as not to squander link juice on secondary (but necessary) pages. I suspect many websites have a lot of internal links in their footers and are sharing the love with pages which don’t really need to be boosted. These pages can still be indexed but not given a helping hand to rank by strong pages. This “equity sculpting” (I made that up) seems to make sense to me, but am I missing something? Examples of these secondary pages include login pages, site maps (human readable), policies – arguably even the general contact page. Thoughts? Regards,
Technical SEO | | Warren_Vick
Warren1 -
Should event write-ups be nofollow?
Hi guys, tl:dr - Should articles discussing a company's event (offline content) be nofollow? My company hosts a number of events across the year, during which we invite a selection of bloggers, journalists and interested parties from across the UK. During these events we show them the "behind the scenes" of our company as well as the manufacturing process and give them an amazing experience surrounded by our products. We never (ever) ask for write-ups or links, and leave the day entirely open every time. If people ask about articles or links, we always say it's entirely up to them if they wish to talk about their experiences. So, my question is: should any follow-up articles (for example reviews of the day, which bloggers will want to talk about) be nofollow? They're not reviewing any products, nor have they been paid or incentivised to talk about their experience. One could argue the event itself is incentive, however if this is the case then surely providing content is equally incentivising... The only difference is that the content we're providing is offline? Would be good to get people's thoughts on this!
Technical SEO | | JAR8970 -
NOFOLLOW Links: Can we 100% ignore them for SEO purposes?
Some SEO articles say we can completely ignore NoFollow links. Other articles say they still matter - but then are very vague on what they count for or against. So which is it really? I do realize that they can provide traffic, and for that they are worthwhile. But it is SEO I am asking about... The SEO purpose I am most concerned with is the Link Profile. Separating the Follows from the NoFollows often gives really different anchor text distributions. If they don't matter, why do MOZ and other SEO Analysis programs still include them in their standard reports? (I can see some benefit to having them as part of the in-depth reports) So what's your thoughts? Can we 100% ignore the NoFollows for our SEO analysis?
Technical SEO | | GregB1230 -
Are nofollow, noindex meta tags healthy for this particular situation?
Hi mozzers, I am conducting an audit for a client and found over 200 instances using meta tags(nofollow, noindex). These were implemented essentially on Blog pages/category pages, tags not blog posts which is a good sign. I believe that tagged URLs aren't something to worry about since these create tons of duplicates. In regards to the category page, i feel that it falls in the same basket as tags but I am not positive about it. Can someone tell me if these are fine to have noindex, nofollow? Also on the website subnav which are related to the category pages mentioned prev, the webmaster have implemented noindex,follow(screenshot below), which seems ok to me? am i right? Thanks 8egLLbo.png?1
Technical SEO | | Ideas-Money-Art0 -
Meta-robots Nofollow on logins and admins
In my SEO MOZ reports I am getting over 400 errors as Meta-robots Nofollow. These are all leading to my admin login page which I do not want robots in. Should I put some code on these pages so the robots know this and don't attempt to and I do not get these errors in my reports?
Technical SEO | | Endora0 -
Have a client that migrated their site; went live with noindex/nofollow and for last two SEOMoz crawls only getting one page crawled. In contrast, G.A. is crawling all pages. Just wait?
Client site is 15 + pages. New site had noindex/nofollow removed prior to last two crawls.
Technical SEO | | alankoen1230 -
Nofollow links if you have more than one link on a page to the same destination.
Hi, I am wondering if someone can confirm that its best practice to have nofollow on secondary links on a page. For instance the contact page may have a link in the navigation and in the the blurb down the page have another link to the contact page saying contact us here etc.. So in this instance i would put a nofollow on the secondary link in the blurb would this be the best way to impliment this. Many thanks Chris
Technical SEO | | InteractiveRed670 -
Still Use Nofollow Home?
I was wondering how many of you are still nofollowing the Home button or anything else for that matter? I thought NoFollow was getting a little outdated, but I still see it lots of places. Thoughts?
Technical SEO | | poolguy0