Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Language Detection redirect: 301 or 302?
-
We have a site offering a voip app in 4 languages. Users are currently 302 redirected from the root page to /language subpages, depending on their browser language.
Discussions about the sense of this aside: Is it correct to use a 302 redirect here or should users be 301 redirected to their respective languages? I don't find any guideline on this whatsoever...
-
My pleasure!

-
Hi Marcus
Thanks for your great answer! This makes a lot of sense and I agree that 303 seems to be the suitable response if they were used "semantically"...
I do not agree with the general setup they made with this user detection (particularly since the root URL is not accessible but gets redirected). So I'm just out for a quick fix here for something that is not set up optimally in general.
I think I will stick with the 302 - it's not so easy to decide, but in such cases I think what Google itself does is a good reference. So thanks for pointing that out!
We won't get link juice from the domain's root using 302s (or less), but I will try to solve this otherwise by actually making that URL accessible.
Thanks a lot!
-
Hey Philipp
Okay, SEO aside here and assuming folks are landing on your site and not on the section of the site that is targeted to their location / language (which is a whole other discussion but not your question as far as I can tell) then you want to redirect these users to the correct language pages.
So, we have two options here:
- HTTP 301 - Moved Permanently: Now I don't feel this is correct. The resource has not moved, it is just not correct for this user based on their language preference.
- HTTP 302 - Found: This is used to indicate the resource has temporarily moved to another location so is maybe more suitable as results from page A will not be completely ignored
In fact, if you dig into the HTTP status codes documentation a better option here would seemingly be a 303 which is classified as 'The response to the request can be found under another URI' and for my money that is more suitable. But, problem is, no one seems to use the 303 redirect and everyone seems to use the 302 in it's place.
So, I ask myself, what does Google do? When I visit www.google.com from the UK I am always redirected to the www.google.co.uk site. Is this a 301, 302, 303 or something else entirely? So, I checked quickly in webbug (or you can do it Chrome by looking at the Network tab in Tools > Developer Tools > Network Tab) and it redirects with a 302 status code.
Request: HEAD / HTTP/1.1
Host: www.google.com
Connection: close
Accept: /
User-Agent: WebBug/5.0Response: HTTP/1.1 302 Found
Location: http://www.google.co.uk/So, I am not sure there is a definitive answer as from a search engine perspective we would want to folks landing on the right page due to our geo location and language targeting but that does not escape the need to show people the content in the correct language.
If this was me and I was dead set on a redirection I would go with a 302. I can't claim that is an authoritative answer but it is certainly my opinion based on my research here.
I guess the alternative would be to maybe detect the users language settings and load a pop up that then allows them to select and redirect so it is not done at the request / response level but rather a choice the user makes themselves (then maybe cookies or other options could be used to deal with language for those users on subsequent visits). In the UK http://www.babycenter.com/ does this and it pops up asking me which version of the site I would like to visit (choice is always a good thing).
Possibly a good question to ask in the Google Webmaster Help Forum: http://productforums.google.com/forum/#!forum/webmasters as you will often get a Googler pop up to answer specific questions or this question may well have been asked before (albeit in a different way). If this is not search focused then really it comes down to what you think works best for your users.
Hope that helps!
MarcusSome further reading if it helps:
- http://support.google.com/webmasters/bin/answer.py?hl=en&answer=182192
- http://support.google.com/webmasters/bin/answer.py?hl=en&answer=62399
- http://www.mattcutts.com/blog/seo-advice-discussing-302-redirects/
- http://en.wikipedia.org/wiki/List_of_HTTP_status_codes
- http://en.wikipedia.org/wiki/HTTP_302
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multilingual Site and 301 redirection
Hey there awesome people of Moz I have this site that has many languages in it. The main language is English and my developer did the following www.example.com ( is the main site ) which redirects with a 301 to www.example.com/en if your geo location is supported by our languages then you will automatically be redirected to whatever language you have in your country but does the first language with is english have to 301 redirect to www.example.com/en ? I thought that the right way is to just leave /en at the root file. Thanks in advance
Intermediate & Advanced SEO | | Angelos_Savvaidis0 -
Images Returning 404 Error Codes. 301 Redirects?
We're working with a site that has gone through a lot of changes over the years - ownership, complete site redesigns, different platforms, etc. - and we are finding that there are both a lot of pages and individual images that are returning 404 error codes in the Moz crawls. We're doing 301 redirects for the pages, but what would the best course of action be for the images? The images obviously don't exist on the site anymore and are therefore returning the 404 error codes. Should we do a 301 redirect to another similar image that is on the site now or redirect the images to an actual page? Or is there another solution that I'm not considering (besides doing nothing)? We'll go through the site to make sure that there aren't any pages within the site that are still linking to those images, which is probably where the 404 errors are coming from. Based on feedback below it sounds like once we do that, leaving them alone is a good option.
Intermediate & Advanced SEO | | garrettkite0 -
Php 301 redirect
Hi I am migrating an old wordpress site to a custom PHP site and the URL profiles will be different, so want to retain all link profiles and more importantly if a user visits the old urls via search then they are seamlessly transferred to the new equivalent page For example www.domain.com/about-us is going to need to redirect to www.domain.com/aboutus.php www.domain.com/furniture is going to need to redirect to www.domain.com/furniture-collections.php etc What is the best way of achieving this apart from .htaccess as not 100% confident of doing this. Could it be done via PHP or using meta tags?
Intermediate & Advanced SEO | | ocelot0 -
301 doesn't redirect a page that ends in %20, and others being appended with ?q=
I have a product page that ends /product-name**%20** that I'm trying to redirect in this way: Redirect 301 /products/product-name%20 http://www.site.com/products/product-name And it doesn't redirect at all. The others, those with %20, are being redirected to a url hybrid of old and new: http://www.site.com/products/product-name**?q=old-url** I'm using Drupal CMS, and it may be creating rules that counter my entries.
Intermediate & Advanced SEO | | Brocberry0 -
301 or 302 Redirects to Mobile Site
When it's detected that a mobile device is accessing the site it has the ability to redirect from www.example.com to m.example.com. Does it make more sense to employ a 301 or 302 redirect here? Google says a 301 but does not explain why (although usually I stick to "when in doubt, 301") . It seems like a 302 would prevent passing link juice to the mobile site and having mobile-optimized results also showing up in Google's index. What is the preference here?
Intermediate & Advanced SEO | | SEOTGT0 -
How do 302 redirects from Akamai content targeting impact SEO?
How do 302 redirects from Akamai content targeting impact SEO? I'm using Akamai content targeting to get people from countries and languages to the right place (eg www.abc.123 to redirect to www.abc.123/NL-nl/default.aspx where folks from the Netherlands get their localized site in dutch) and from the edge server closest to them. As far as I know Akamai doesn't allow me to use anything but a 302. Anyone run across this? is this 302 a problem? I did a fetch as googlebot on my main domain and all I see is the Akamai 302. I can't imagine this is the first time Akamai has run across this but I would like to know for sure.
Intermediate & Advanced SEO | | Positec0 -
Changing a parent category and 301 redirecting
I have a set of three pages that are subpages of a parent. The structure is as follows: mysite.com/directory/personal-widgets mysite.com/directory/commercial-widgets mysite.com/directory/widgets-services The partent page name "directory" really isn't working for where I want these pages to evolve. So I want to change it to "guides" In a world without worrying about google, I would simply change the parent page to guides, so they look like this, and be done with it: mysite.com/guides/personal-widgets But, the obvious problem is that I have external links to the page now. And the pages have a nice PR. And they also have Facebook page Likes and I don't know if I'll lose those. I know that if I should do this I should redirect the pages to the new pages of course. My question is: Will redirecting the old URL to the new URL with a 301 cause anything negative to happen that I might not be expecting? Does Google dislike Redirects for any reason, or understand they are sometimes necessary?
Intermediate & Advanced SEO | | bizzer0 -
301 Redirects After Company Acquisition
We recently acquired a company, and now we are going to redirect all of the pages on their site to their respective pages on our site. Do we need to keep the original pages on their site active? For how long? Ideally, we would like to redirect everything and remove the old site entirely so we don't have to pay to keep hosting it. Is this possible? Thanks!
Intermediate & Advanced SEO | | pbhatt1