Does having a link in a clear advertising area diminish the value?
-
We were pleasantly surprised when a new skateboarding magazine/blog popped up recently. We have a good working relationship with the guys who run the site and they dropped our logo and a link to our site on the home page of their blog.
As a national skateboarding retailer, this is the kind of site we would naturally show up on with link, logo, content, etc. So we feel we gained a highly relevant, potentially valuable link. One question came up, however: by being linked to in an area that's clearly designated for advertisers, is our potential link value diminished?
See the site and our placement here (rt column, Tactics logo):http://www.curbcutmag.com/
Curious what some of you think.
-
I'm not aware of the actual effect of allowing link juice for banner ad links, but I assume Google is figuring out ways to devalue those links if they haven't already! If it's paid..I'd just add the nofollow to be safe!
-
Great reminder Ricky, if you are getting paid, then disclose and no-follow. Thanks Ricky
-
-
Thank you, Vadim. We appreciate you taking a few minutes to share your perspective.
-
Hi Jeremy
Congrats on a great link and a great placement. I would question your comment that its in an area that is clearly designated for advertisers, even thought the right column has been used many times for ads. There is nothing that tells google it is in a place for an ad. Also you do have the benefit of attracting young population who are not so familiar with ad tactics and just see it as a great link to great products, that the magazine endorses.
In some ways getting a link that takes so much of website real estate on a nice layout. Your link is in a great position. And its a followed link. Plus the link is actually in a sidebar which is used in post of their pages so your link is not just on the homepage it is as good as getting a footer link that applies to all pages
Again congrats, and hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to optimise the website of a service area business websites for local search?
Service area businesses are a little caught in the middle when it comes to local optimisation and can really struggle to So what approaches would your recommend for optimising a service area business: Assuming the following, perhaps obvious, goals: Make sure your site visitors can clearly understand if their location is covered by your service areas Compete for search traffic for service + location searches (including those with an implided location). One common tactic that I see being used is to generate humongous lists of locations, maybe in a footer. Obviously the more areas you want to include the less relevant (and more spammy looking) your targetting looks. And of course, with loads of locations, you're not going to be able to get them all into your titles (even if you wanted to!) Maybe if you've got locations that are more inportant to you you might create specific landing pages for these location? If you've got the kind of business where the locations you target are determined by the locations you can reasonably get to during a working day it's really tough to find a realistic way to target specific location on your site. I'd be really interested to hear how you approach these kinds of sites.
Image & Video Optimization | | DougRoberts0 -
Fixing Dead Links How To Figure Out Where I Put Them
I changed the permalinks on our about page from xyz.com/about to xyz.com/about-xyz-newyork However somewhere on my site I have the old link on a page with the old url. How do find which pages have my old dead 404 link? Thanks
Image & Video Optimization | | greenhornet770 -
How to build links with really good S3 hosted video using JW Player
I have a number of really good quality videos that are embedded on my own site. Many are "how to" or "what to do if" type video guides with questions answered by experts. They were professionally shot. So that I could reap the full SEO benefit from the videos, I have them hosted via Amazon S3 and am using an embedded JW Player. We have a video sitemap and, as a result, most of the videos have already been indexed by Google and are showing up in Google video search as residing on our webpage. Now the real problem is how to get some link benefit from them. They should be viable and valuable link bait. My initial thought was to do a PR Web type press release with the video embedded in it. The problem with that is that you are limited to Youtube and Vimeo embedded video which defeats that purpose entirely. PR Newswire has different issues but the end result is the same, I can't embed those videos with them either. As far as I can tell, all I could do with a press release would be to link to the videos. Moreover, I don't even know that press releases would be that valuable in the post penguin world but the hope was that people would share the videos naturally. So, I put it to the experts. Does anyone have any suggestions as to how to get some link benefit from these videos? Any ideas at all? I am stumped. Any advice would be appreciated.
Image & Video Optimization | | LawSEOSeeker0 -
Tips for local link building?
Hello Mozzers, Working on a site that has locations around the country and is targeting words like "city name+long tail keyword". They're fairly well optimized on-site, so we're working on recommending localized content but could use some advice for link building. Beyond Google places, what have you guys seen that works?
Image & Video Optimization | | RiseSEO0 -
Isn't video content killer-link bait?
I have not tested this yet and but I cant find anything useful on it searching online. My theory is that if you host a video on one of your own webpages and have the embed code of that video right under it then isnt everyone that grabs that embed code and sticks it on their site/blog giving you a backlink? When you click on an embed YouTube video it takes you straight to YT so surely someone embeds one of your videos that is hosted on your site it must give you a backlink? If this is the case then what would the ancor text be if any? and how would you change it? What's the value of this think over a pure text link from the same page? If this the above is correct then surely video is an incredible link building tool? The challenge still lies with making cost effective, quality video content but if you can get the hang of that then your on to a winner right? YouTube may get millions of hits and 'be the second biggest search engine' but having own branded, self hosted, killer-link-bait videos on your site must be the way forward? Adding a video site map will help tell Google the video is there and it should get indexed in video searches. Also if it gets visibility in universal search you get visitors coming straight to you site....
Image & Video Optimization | | grahammilton10 -
Tools for Link Quality
Hello Folks I'm a very new at SEO... and need your help please 🙂 Currently using the Goggle webmaster tool and SEO moz to monitor back links to a site... my questions are; Why do both tools show way less back links than I think I should have? Does the fact that these tools not show a link I've built mean it was a bad link? Finally what is some good techniques to know if a link is worth paying for? Is commenting on relavent blogs actually still worth anything? Thank you all
Image & Video Optimization | | PHDAustralia680 -
How much link juice do SVG images pass?
I have been experimenting with SVG images for SEO in the last 7 months. I can definitely get pages indexed using embedded links within SVG images but have not had much success measuring link juice. Have you tried anything along similar lines? How much link juice does an SVG image pass?
Image & Video Optimization | | rmteamseo0 -
Do I need incoming links to my mobile site, if I want to rank for mobile search?
Does a mobile site need backlinks to rank? Or are onsite factors the one and only here? And what are the most important "onsite" factors for mobile seo?
Image & Video Optimization | | jameda0