Should I offer our free eBook on its own page?
-
I work for an e-commerce website and we have written a super helpful eBook about one of the kinds of products we sell. The original idea was to offer it on the main page that we direct people to when they're shopping for this product, but it occurred to me that it might be better for link building and less cluttered if it has its own page. But we are concerned that link building to a separate page will not help with SEO for the main product page, which was the original goal. What should we do? Pros/cons?
-
The conversion of the ebook download and the conversion to the product sale being on the same page put the two objectives in competition with each other on that page and can make it hard to segment your visitors.
Link building to the ebook conversion page will certainly help the authority of your product conversion page and entire domain. In fact, using an ebook page as the basis of many successful ecommerce link building strategies.
-
Seems like there are many variants that could be considered, but what occurs to me is your primary stated concern. You mentioned, "that link building to a separate page will not help with SEO for the main product page, which was the original goal." I wouldn't undermine your original goal.At this point, you've moved into a CRO space. So your offering helpful information in trade for the subscriber information or at least tagging with analytics to understand the download activity is a good idea. Once the user downloads the info, you embed a clear call to action inside the document that routes back to a unique landing page and converts the user to engage in your product offering. Now you can track how effective this document will be for the user and gaining trust. If they are compelled to buy after reading the document, that provides data to you in two ways. This off the top of my head, but I would map out a usability flow and use this to engage the user in deeper and more meaningful way for your organization.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain vs. page SEO
Hi I'm new to SEO and trying to optimize one of my pages. However this page that I'm trying to optimize is not the homepage. Does it mean that since I have collected links from other pages to my homepage that the specific page I'm trying to SEO doesn't get any "link juice"? And how could this situation be corrected? Is the only way to get direct links to the page I'm trying to optimize?
Link Building | | agentti0 -
Is it possible to get high page rank without backlinks?
Today while looking for expired domains i found many high pr domains, checked for fake pr found they are valid but there were zero backlinks pointing to them.Is this possible?
Link Building | | IndiaFPS1 -
Example of good author page for guest posting
Hello, A client of mine is looking to guest post on other sites. What's an example of a good Author page that is working well. We're interested in knowing what to put on this page, and if the author page should be in the main navigation of my client's website. Thanks!
Link Building | | BobGW0 -
Do links from the second page of an article pass link juice?
I have been writing for some sites with a high overall page rank and the articles are being viewed as quality by search engines as well. However, they usually put a link to my site at the very end of the article and then break the article down into two pages to increase ad revenue. It seems that I'm not getting much credit for that link even if the page has a high SEOmoz/PR score. I want to know if I am getting the benefit from these links. If not, how do I make sure I get the most bang, even if my link is on a second page of the article? Here is an example of what I mean: http://www.forbes.com/sites/theyec/2012/08/22/kanban-for-customers-how-to-increase-transparency-in-your-business/
Link Building | | LawrenceWatkins0 -
How useful/ damaging is it to have links repeated on every page ?
Our site is dynamic in nature we have tens of thousands of indexed pages with numerous individual brands pages - all of the brand pages are equally important. We are trying to distribute link juice to those pages as much as possible - so my question is --- Is it smart and or useful or perhaps damaging or spammy to have a space on the bottom of each page throughout our site with links to each and every single brand page ? is this practice considered as duplicate content etc ?
Link Building | | AJMKristi0 -
What % Page Metrics & Social, What % Links?
It seems that a lot of the focus of SEOs, especially whitehat SEOs like SEOMoz and Distilled has shifted a lot more towards improving page metrics (bounce, return rate, etc) and social metrics. I'm curious - And of course, I'm just asking for guesses - But what percent of ranking do you think is page metrics, social metrics and other non-link based metrics and what percent do you think are link based metrics?
Link Building | | DerekP0 -
Linking Value of a Page
Is it worth the effort trying to secure a link if the site has high domain authority but the page I want to link to me has page authority of 1?
Link Building | | waynekolenchuk0 -
Site size affecting page rank?
I've noticed the sites that rank above me for certain phrases are much larger than I am. Here are the results of the 'site:' command for the top 6 results for a phrase I want to rank for (yes, I know that 'site' is not exact): 32,600 pages 8,760,000 pages (wikipedia) 684 pages 148 pages (domain name equal to search phrase) 1400 pages 120 pages (my site) Now, I appreciate that larger sites have more stuff to link to, and therefore have more juice flowing to them from external links. BUT, is it also true that they are generating lots of internal juice by having so many pages? I've looked at the PageRank algorithm and understand that the max page rank for a site (with no external links) is based on the number of pages of that site and how well linked they are). My question is: based on all the experts here, is number of pages in the site an important factor (assuming good on-page SEO), or does it really come down to number of external links (from relevant sites with appropriate anchor text, of course)? Can a small site with tons of external links rank above much larger sites? Has anyone beaten Wikipedia for a phrase they were targeting? How did you do it? Thanks!
Link Building | | scanlin0