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  4. Define H2,H3 and H4 for e-commerce sites

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Define H2,H3 and H4 for e-commerce sites

On-Page Optimization
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  • pbess
    pbess last edited by Aug 20, 2013, 12:25 AM

    Hi Everybody,

    I was wondering what is the best way to define H2,H3 and H4 for e-commerce sites.

    For example, I randomly chose an e-commerce site http://www.designerleds.com/products/high-power/

    What would you suggest for H2,H3 and H4?

    Thank you very much for your help!

    1 Reply Last reply Reply Quote 0
    • Martijn_Scheijbeler
      Martijn_Scheijbeler @pbess last edited by Sep 16, 2013, 6:09 PM Aug 20, 2013, 3:08 PM

      Oh sorry, I didn't check any of the other pages. I would always create a unique H1 for every page. So not use the same H1 on every page as you want all of your pages to be as unique as possible.

      1 Reply Last reply Reply Quote 1
      • pbess
        pbess @ReferralCandy last edited by Aug 20, 2013, 1:49 PM Aug 20, 2013, 1:49 PM

        Thanks for answering me. I read the discussion thread you mentioned and it was very useful and clarified a lot of things for me.

        1 Reply Last reply Reply Quote 0
        • pbess
          pbess @Martijn_Scheijbeler last edited by Aug 20, 2013, 1:47 PM Aug 20, 2013, 1:47 PM

          Thanks for your response Martijn!

          For your suggestion for H1, "LED products" appears all over the site as it in the filter box so I would have the same H1 for all the pages on the site? Would that be beneficial for SEO?

          Martijn_Scheijbeler 1 Reply Last reply Aug 20, 2013, 3:08 PM Reply Quote 0
          • Martijn_Scheijbeler
            Martijn_Scheijbeler last edited by Aug 20, 2013, 5:52 AM Aug 20, 2013, 5:52 AM

            Hi,

            In the case of the site you've mentioned I would do the H1s like this:

            H1: LED Products (yups, like the H2 is now).
            H2: High Power LED.
            H3: All the product names.

            Forget about the H4, I hardly believe this will still have any value to search engines.

            pbess 1 Reply Last reply Aug 20, 2013, 1:47 PM Reply Quote 0
            • ReferralCandy
              ReferralCandy last edited by Sep 16, 2013, 6:09 PM Aug 20, 2013, 3:35 AM

              If you are referring to a category page such as the link you provided, I would go for:

              H1: Product Category

              H2: Product Names

              You probably won't need H3 or H4. Header tags should only be used for headings and subheadings, which means fields like product copy and prices should go under

              or

              .

              This discussion over here might give you more perspective: http://www.webmasterworld.com/ecommerce/4292160.htm

              pbess 1 Reply Last reply Aug 20, 2013, 1:49 PM Reply Quote 1
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