undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. On-Page Optimization
  4. Define H2,H3 and H4 for e-commerce sites

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Define H2,H3 and H4 for e-commerce sites

On-Page Optimization
3
6
3.7k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • pbess
    pbess last edited by Aug 20, 2013, 12:25 AM

    Hi Everybody,

    I was wondering what is the best way to define H2,H3 and H4 for e-commerce sites.

    For example, I randomly chose an e-commerce site http://www.designerleds.com/products/high-power/

    What would you suggest for H2,H3 and H4?

    Thank you very much for your help!

    1 Reply Last reply Reply Quote 0
    • Martijn_Scheijbeler
      Martijn_Scheijbeler @pbess last edited by Sep 16, 2013, 6:09 PM Aug 20, 2013, 3:08 PM

      Oh sorry, I didn't check any of the other pages. I would always create a unique H1 for every page. So not use the same H1 on every page as you want all of your pages to be as unique as possible.

      1 Reply Last reply Reply Quote 1
      • pbess
        pbess @ReferralCandy last edited by Aug 20, 2013, 1:49 PM Aug 20, 2013, 1:49 PM

        Thanks for answering me. I read the discussion thread you mentioned and it was very useful and clarified a lot of things for me.

        1 Reply Last reply Reply Quote 0
        • pbess
          pbess @Martijn_Scheijbeler last edited by Aug 20, 2013, 1:47 PM Aug 20, 2013, 1:47 PM

          Thanks for your response Martijn!

          For your suggestion for H1, "LED products" appears all over the site as it in the filter box so I would have the same H1 for all the pages on the site? Would that be beneficial for SEO?

          Martijn_Scheijbeler 1 Reply Last reply Aug 20, 2013, 3:08 PM Reply Quote 0
          • Martijn_Scheijbeler
            Martijn_Scheijbeler last edited by Aug 20, 2013, 5:52 AM Aug 20, 2013, 5:52 AM

            Hi,

            In the case of the site you've mentioned I would do the H1s like this:

            H1: LED Products (yups, like the H2 is now).
            H2: High Power LED.
            H3: All the product names.

            Forget about the H4, I hardly believe this will still have any value to search engines.

            pbess 1 Reply Last reply Aug 20, 2013, 1:47 PM Reply Quote 0
            • ReferralCandy
              ReferralCandy last edited by Sep 16, 2013, 6:09 PM Aug 20, 2013, 3:35 AM

              If you are referring to a category page such as the link you provided, I would go for:

              H1: Product Category

              H2: Product Names

              You probably won't need H3 or H4. Header tags should only be used for headings and subheadings, which means fields like product copy and prices should go under

              or

              .

              This discussion over here might give you more perspective: http://www.webmasterworld.com/ecommerce/4292160.htm

              pbess 1 Reply Last reply Aug 20, 2013, 1:49 PM Reply Quote 1
              • 1 / 1
              1 out of 6
              • First post
                1/6
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • CalicoKitty2000

                Reducing number of site pages?

                Hi, I am looking through my site structure and I have a lot of pages left over from the days of article keywords.  Probably 7 or 8 years ago, someone sold my husband on article key word pages.  I have slowly gotten rid of a lot of them as they have fallen out out of the ranks.  I would like to get rid of the rest, probably 5 or 6 pages.  Will it hurt my rankings to delete pages and redirect them?  My customers really like the simplicity of our site and I want to keep it that way, plus clean up flags that Moz is telling me is a problem. I think its easier to keep less pages top notch than have to worry with a lot of them.  Especially since my customers aren't viewing them. Thanks in advance!

                On-Page Optimization | Jul 9, 2018, 12:16 PM | CalicoKitty2000
                0
              • ShearingsGroup

                Duplicate content on partner site

                I have a trade partner who will be using some of our content on their site. What's the best way to prevent any duplicate content issues? Their plan is to attribute the content to us using rel=author tagging. Would this be sufficient or should I request that they do something else too? Thanks

                On-Page Optimization | Dec 7, 2013, 1:57 AM | ShearingsGroup
                0
              • gregdicksonuk

                Multiple Organization Schema on the same site

                I creating a preferred supplier list on my site and wanted to use the Organization Schema for the company details. Is there a issue with having more than one org schema on the same site? or should I just use the one for my company. Thanks in advance

                On-Page Optimization | Aug 14, 2013, 9:35 AM | gregdicksonuk
                1
              • cbielich

                How to use canonical with mobile site to main site

                I am pretty sure that the mobile version of the main site needs to be the same canonical link from what I understand. I am trying to find good docuementation that supports this. Even better if its from Google or Matt Cutts. I have a main domain like http://www.mydomain.com the mobile version of this is http://www.mydomain.com/m/ Should my canonical be rel="canonical" href="http://www.mydomain.com"/> for both these pages?

                On-Page Optimization | May 19, 2015, 11:23 AM | cbielich
                0
              • AxialDev

                Using H3-4 tags in the footer or sidebars: good or not?

                Howdy SEOmoz fans! Is it considered a good / bad / neutral practice to include H tags in the footer, as a mean to group a few links? Take http://www.seomoz.org/ for instance: - Voted Best SEO Tool 2010! = H2
                - Looking for SEO consulting? = H3
                - Product and Tools = H3 Company = H3 etc. I often see the same principle applied to sidebars. I feel like because they don't contribute to the actual content structure and because they are repeated from page to page, we should avoid them, but I have nothing to back my intuition. [+] Perhaps they are helpful for usability (screen readers) and thin added value (i.e. category names that carry more weight than if they weren't headers). What do you think? Thanks for your time.

                On-Page Optimization | Mar 5, 2013, 7:43 PM | AxialDev
                1
              • CMC-SD

                How much copy should there be on an e-commerce category page?

                I'm not looking for a precise number, obviously. I'm more interested in a general range. More text means more long-tail and synonym opportunities, but of course you don't want too much copy above the fold, pushing your products down. Maybe you can get away with a short paragraph or two at the top of the page. You can always put more copy below the products, but in a recent SEOmoz e-commerce webinar, the presenter seemed to think that was silly and unnecessary. He even suggested that the algo might intentionally ignore text below products, since it's clearly not intended to be read. What do you think?

                On-Page Optimization | Oct 3, 2012, 3:52 PM | CMC-SD
                0
              • TRICORSystems

                Same H1 tag in header across entire site

                Should I have the same H1 tag in my header through out my entire site? Or is this considered to be  self canalization for my main keywords. For example right now I have an H1 tag with my main targeted keywords on every page on my site, even if the pages content doesn't necessarily match the keywords in the H1 tag.

                On-Page Optimization | Nov 22, 2011, 2:26 PM | TRICORSystems
                0
              • MikeDelaCruz77

                E-Commerce product pages that have multiple skus with unique pages.

                Hey Guys, With the recent farm/panda update from google i'm at a cross roads as to how I should optimize product pages for a project i'm working on for a client. My client sells tires and one particular tire brand can have up to 15 models and each model can have up to 30 sizes. IE: 'Michelin Pilot Sport Cup' comes in 15 different sizes. Each size will have it's unique product page and description bringing me to my question. Should I use the same description on every size? I do plan on writting unique content for each tire model however i'm not sure if I should do it for every size. After all the tire model description is the same for every size, each size doesn't carry any unique characteristics that I can describe. Thanks in advance!

                On-Page Optimization | Aug 29, 2011, 3:05 PM | MikeDelaCruz77
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.