Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What are "stop" words in Title Tags?
-
My client is following his GoDaddy SEO Checklist, and it is reporting 5 errors in Title Tags, saying the Titles contain "stop" words. I can't figure out what these are. Any ideas?
-
Courtney,
I agree with Bradley. You and your client shouldn't worry about it too much. Write the Title to be the best for your searcher to help provide the best explanation for what that specific page consists of. This will also be to Google's liking, especially with the Hummingbird update to show relevance and human readability.
Avoiding stop words can be considered an older SEO tactic, much like placing your brand name at the end of the Title. We now see Google taking the brand names, if placed at the end of the Title, and moving them to the beginning of the Title at their discretion. Also, educate your client on other SEO focused articles and checklists rather than GoDaddy. GoDaddy's SEO content and advice is sub-par at best compared to the plethora of content out there for SEO best practices for proper optimization.
Hope this was helpful! - Patrick
-
I would tell your client to not worry about it. I didn't know that GoDaddy was in the SEO consulting business now?
I found this as an explaination of what a GoDaddy SEO Checklist Stop Word means:
Words that are common do not help search engines understand documents. Exceptionally common terms, such as the, are called stop words. While search engines index stop words, they are not typically used or weighted heavily to determine relevancy in search algorithms.
It sounds like more of a warning to me. I wouldn't worry about it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Title versus H1 title
What's the difference between the Page Title and the H1 title? It seems like both summarize the page. Is it a wasted opportunity to make them the same? Should they be similar but slightly different?
On-Page Optimization | | amybethmegjo1 -
Canonical tags in the body?
Hi there, Does anyone know if placing canonical tags in the body instead of the header of a page will still "take"? The system we are on means that making an editable header is no easy business and I was just wondering how big of a difference it makes to have it in a different area. Thank you in advance.
On-Page Optimization | | Whittie0 -
Less Tags better for SEO?
I am currently reviewing my strategy when it comes to categories and tags on my site. Having been no-indexed for some time, and having many tags with just one entry I am thinking that this is not optimal for SEO purposes. This is what I am planning: Categories - Change these to Index, but only after adding a hundred words or so by way of introduction (see this example - https://www.besthostnews.com/news/hosting/a-small-orange-news/). With the categories I am thinking of highlighting key articles as well to improve link juice distribution to older articles that are important. Tags - About half my tags have only 1 entry, with a few more just having 2 entries. I am thinking of deleting all tags with just one entry, and trying to merge those with just two or 3 entries where it makes sense to do so. I will keep these as no-index, but I think this will mean more optimal distribution of link juice within the site. I would appreciate your thoughts \ suggestions on the best practices here.
On-Page Optimization | | TheWebMastercom0 -
Google Indexing Wrong Title
Hey guys ! I have a wordpress website and also yoast seo plugin . I've set up a meta title which is : TV Online | Assistir Filmes| Notícias | Futebol |GogsTV . (I checked on some free tools to see , and they also show up this) but .... google is showing this : GogsTV: TV Online | Assistir Filmes| Notícias | Futebol . Seems they are trying to show my brand name first instead of my main keyword . I'm not sure why it doesnt indexes as i want ... Does anybody know how can i fix this . Thanks
On-Page Optimization | | tiagosimk0 -
How does Google treat Dynamic Titles?
Let's say my website can be accessed in only 3 states Colorado, Arizona and Ohio. I want to display different information to each visitor based on where they are located. For this I would also like the title to change based on their location. Not quite sure how Google we treat the title and rank the site.... Any resources you can provide would be helpful. Thanks
On-Page Optimization | | Firestarter-SEO0 -
Difference in using dividers in TITLE TAG
Hi everyone, i know that dividers in title or even title tag doesnt have much of an impact on better rankings. I had great rankings for many keywords, not using dividers or using only one divider. However for better reading comprehension and usability, and also aesthetics i started to use the pipe as my main divider and other secondary dividers. I saw many pages drop in rankings vs other less competent and with less content pages. My format was as follows: Product Brand | Product description - Additional info or local info ie. Fiber Glass MBI | Insulation Batts for Home and Commercial use - Acoustic and Thermal Insulation I changed the format for a handful of pages, and saw immediate results on rankings and traffic on those pages. Product Brand with Product Description - Additional Info ie. Fiber Glass MBI Insulation Batts for Commercial use - Acoustic and Thermal Insulation. Does it sound like something i should implement page wide. I personally like the aesthetics of the pipe as it gives a cleaner look, but the better rankings on the changed pages with using only one divider makes me think. Does it sound familiar, or its just a coincidence, Regards,
On-Page Optimization | | JesusD0 -
Should we add our company's name in page title tag or not?
We have been adding our company (Townscript) name in all the page titles. For example, in an event page of Lucknow Conclave: www.townscript.com/lucknowconclave the page title is Lucknow Conclave | Alexis Society | Townscript I read somewhere that it's not necessary to put your company's name in the title tag. Is it right? Please help!
On-Page Optimization | | sanchitmalik0
