Bolding Keywords
-
A client has just switched from us to another provider and I have been checking up on the work done and the only change they have made is to bold lots of keywords on each page - I thought this was a practice that did not work - is there any evidence of this working or not working? Any articles/proof that we are not using out dated practices as we stopped doing this ages ago and yet the new provider is doing this.
Who is right or wrong?
-
we doubled her traffic and were just waiting for the off site seo to start to have an effect but she said it was taking too long and went somewhere else.
Hey... if bolding the keywords was a kickass method you would be seeing it EVERYWHERE!
I don't do that on my site because it gives the site a bad odor.
Don't worry so much about why she left. Start thinking about how to handle it when she returns. These guys could build a ton of junk links for you.
If you have copies of the files when you stopped work, you will not have to search the entire site to remove the code that these people have added.
-
Yep, agreed on both points Sometimes I think it's easy for us old-timers to forget that there are a lot of folks just starting out who might not have know the difference.
-
I assumed people would knew I meant !!! Personally I think it's going to be seen as over optimization and get penalized....
-
Hey guys, interesting thread about an old tactic. Fresh Fire Media, I feel your pain. I was an in-house SEO for a very similar business owner who laid me off so they could dump all their marketing money into domain spamming and fake blog networks. So frustrating, but sometimes all you can do is shake your head and move on. They'll learn the hard way.
Just a note for newbies reading this thread, and this might be screamingly obvious to you web devs out there, but when people say "bold" they don't really mean the tag. This tag is deprecated and has been for many years. They mean the tag. They both visually do the same thing, but to my knowledge the tag is completely ignored by search engines, while the tag can still be a signal to a bot that the content it contains is of some particular importance to the content of the page.
Hope that helps!
-
The Point is that You must have your Keyword in your title So If you have Keyword in your Title then It will be Bold
And I strongly believe that bolding keywords in Post Will not help SEO But yes,, Sometimes It will help users So you can do it for the users.
thanks
-
Strangely enough, Moz's "On Page Grader" does suggest bolding your keyword at least once and actually lists the number of bolds in the row of counts at the top.
So maybe it's still a little bit effective?
-
Was looking for proof - I feel sorry for the client as the other people have mis-guided her - we doubled her traffic and were just waiting for the off site seo to start to have an effect but she said it was taking too long and went somewhere else. I have proof in analytics that we doubled the traffic and sent it her just before she left but so clients won't learn. We are a small company with a conscience and hate to see people ripped off so not trying to get her back so much as guide her and just send her some sort of proof without referring her to this post
-
Hi Buddy,
You are Right. Bold Words have nothing to do SEO and it just looked cheesy and spammy.
So There is No Need of doing that.
Regarding New Company that Took over your Clients; Well they are trying to prove a Point that they are working hard on their website But It will not help SEO.
You can see big authorized blogs like Google official and Moz Etc and You will never see bold words So You get the answer
thanks
-
I found this but it does not really answer the question...
http://makeyourselfvisible.com/internet-marketing/seo/does-bold-text-help-seo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi guys,Is it okay if I add keywords to google my business listing?
I have seen that some of my competitors are doing it ,so I was wondering if I can do that as well?
Intermediate & Advanced SEO | | EugeneMot0 -
Keywords Dropping Out
Hi In March I've seen a lot of keywords go from being ranked, to dropping out completely. We usually get under 1000 drop in and out each month, but 2,500 dropped out this month. Some are not focus keywords I'd be concerned about, but then some are.... I am trying to work out why and could use some help. We haven't changed anything on the pages & here are some examples: http://www.key.co.uk/en/key/dollies-load-movers-door-skates - previously ranked for 'Dollies' position 6 now unranked http://www.key.co.uk/en/key/sack-trucks - ranked position 11 for 'Folding Sack Truck' now unranked http://www.key.co.uk/en/key/portable-workbenches-trestles - ranked position 7 for portable workbenches now unranked. These pages do still rank for other keywords, so aren't out of Google completely. I'm just trying to identify if we have any other issues Thank you 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Why my website disappears for the keywords ranked, then reappears and so on?
Hello to everyone. In the last 2 weeks my website emorroidi.imieirimedinaturali.it has a strange behavior in SERP: it disappears for the keywords ranked and then reappears, and so on. Here's the chronicle of the last days: 12/6: message in GWT: Improvement of the visibility of the website in search. 12/6 the website disappears for all the keywords ranked 16/6 the website reappears for all the keywords ranked with some keywords higher in ranking 18/6 the website disappears for all the keywords ranked 22/6 the website reappears for all the keywords ranked 24/6 the website disappears for all the keywords ranked... I can't explain this situation. Could it be a penalty? What Kind? Thank you.
Intermediate & Advanced SEO | | emarketer0 -
Meta Keywords: Do They Hurt Rankings
I know that Google doesn't use meta keywords, but does it hurt to have anything in there? Just wondering if I need to remove all the meta keywords that are on my site, or are they harmless to have. Also, would meta keywords ever be used by an internal search plug-in if we were to install one in the future, or do they generally look at the product title and description for that info?
Intermediate & Advanced SEO | | b4cab0 -
Checking keyword rankings
I have 2 questions: 1. To check keyword rankings with firefox, i am choosing: Tools>Options>Privacy>"clear all current history" Timerange to clear: Everything Check Boxes: Browsing and download history, form and search history, cookies, cache, active logins Is there anything else I need to be doing? 2. Search results in my Niche are heavily localized. Is there any way to check rankings in another area? Ex: By default, our rankings are for Northeast NJ. Is there any way to check Baltimore, for example?
Intermediate & Advanced SEO | | CsmBill0 -
What is the best way to incorporate region-based keywords?
Greetings Mozzers, I am wanting to get the most "bang for my buck" in regards to region based keyword pages. If I am going after the keyword "Plumber" and the region "San Antonio", would it be best to: 1- Create a San Antonio Plumber page where we can target all critical factors for the region based keyword "San Antonio Plumber"
Intermediate & Advanced SEO | | MonsterWeb28
2- Link every instance of the term "San Antonio" and "San Antonio Plumber" throughout the site to the newly created "San Antonio Plumber" page. Thank you for any advice/clarification on this matter.0 -
Can keyword in onpage links be seen as spam?
My seo strategy relies heavily on a lot of great relevant content on the domain. To achieve this, I have a section with 'information docs' on each product page. They are lists with links to informational pages relevant to the product. For instance; domain.com/apples/ On this product page there are 30 links to articles; domain.com/apples/how-to-store/
Intermediate & Advanced SEO | | Koenseo
domain.com/apples?recipes/ etc. The anchor texts of these links are the titles of these articles, so on the product page the list of links looks like this: How to store apples
Recipes with apples etc. Question: Are those keywords in the links (apples) counted as onpage keyword usage an can it be seen as keyword stuffing by Google? Thanks a lot.0 -
What is the systematic what of doing keyword research?
What is the systematic what of doing keyword research? I have been optimizing some sites, keeping in mind the completion and relevance. But still I am not happy with the keywords selected. Can you tell me the international Standard why of selecting keywords for any site? A systematic way, which will work for any kind of website. Please give me some list of free tools also which I can use for it. Thanks
Intermediate & Advanced SEO | | ShashankGupta0