Advantages of Replacing Anchor Text with an Image?
-
Greetings,
I was reading the a recent case study pertaining to Penguin 2.1. (My website was hit hard)
It stated: "While classifying the website’s anchor texts (sorted by count), the first thing that strikes you is that the vast majority of the anchors are straight money keywords, which could be a possible reason for the penalty." My website suffers from a similar situation.
Is there any advantage to replacing the links to my website on my affiliate sites with images instead of using Anchor Text? My manager is concerned with losing so many backlinks.
Thanks!
-
I wouldn't count on affiliate links passing value to your site in the long term.
Note that most of the presentation is addressed to affiliates rather than to the program owners. Google tries to identify affiliate links and discount them, so you might not be gaining any value from these links anyway. If the links come from low-authority or low-quality sites AND have anchor text, it's surely not worth the risk. From Google's perspective, you shouldn't try to gain link equity from a link when financial compensation is involved. Ads, affiliate links, and other paid-for links should technically all be nofollow.
Images and branded links for affiliates may help avoid penalties (even though Google will probably devalue the links eventually), but where you're already penalized and in need of a manual reconsideration, I'd just get as close to what Google wants as possible.
-
I think if you're hit by the Penguin update then Google has already deemed you have bad/unnatural links pointing to your site to game rankings. The first step is to identify those links. Then you can start thinking about getting them removed or using the disavow tool to disavow them.
I don't think replacing the anchor text with image will help at all. You might be even harming yourself by removing legit links.
-
Hello,
I Will recommend you to change your anchor text links to the image links. After Penguin you cannot build anchor text backlinks so do it with images..
Perfect example is Wooecommerce website they have alot of image backlinks and they are sitting on top spots.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitemap.xml change to anchor links (converter)
Hi all, I would like import the sitemap.xml to an anchorlinks list. List with links navigatetion html ^^. Is there a posibility to use a tool or in excel? Because I will use 5000 products and 1000 brands.
Link Building | | Dreamgame20160 -
What is the difference between anchor text and external links?
I understand you 'Pro's' may fins this a silly question. But I'm a visual learner and I can't seem to grasp this. I've read the pages MOZ has provided on anchor text and external links and my question is, how are they different? And which one is more important to seo? Can someone who has a great ability to simplify things, please help me understand this. They seem very similar to me but, I know there has to be more to it. External links: External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source) **Anchor Text: **Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. Thanks is advance, Lauren.
Link Building | | MissThumann0 -
Anchor text in internal links?
I have a dude with anchor text in internal links, could be the keyword or should be different as external links? My website is about vouchers codes and i have a blog where i wrote about offers, life style, etc.. and when i can do it, i put the keyword "vouchers codes" as anchor text or "vouchers codes amazon", etc.. Am i doing well or not? Thanks so much.
Link Building | | pompero990 -
Internal Links - Anchor Text - Strategy
Good Morning... I was wondering if anyone has any thoughts or advice on an internal linking strategy for an e commerce website. I was thinking about adding a link to all of the subcategory pages that says: "View All : main keyword" and having my main keyword hyperlinked back to the home page. This would provide users who have gotten to a subcategory page that may not be exactly what they are looking for simply click that link and go back to the home page to select a different category.... Would having an internal link with the same anchor text on roughly 30 pages hurt my rankings? Wouldn't that help users navigate through my site? As always, any thoughts/advice or strategy tips are appreciated. Thanks
Link Building | | Prime850 -
Should you ever change your anchor text ?
Hello I have a question about anchors. I have done all my own seo over the last 3 years, with tools from various sites. I had an seo audit done about 1 month ago and was told my link profile was very natural. They had one recommendation. To go back over my link profile and ask some webmasters if they would change the anchor from the name of my site or my url to a more seo friendly phrase. This seemed logical. I never did a lot of anchor text just name or site or url. Anyway, over last 4 weeks I have messaged several webmasters and asked to have anchor text changed to something along the lines of the keywords Im targeting. Tedious task to go through all the links but I changed several anchors to what was recommended. I was also out link building at same time. These last links and I got several of them all natural links after 16 hours work days. Are all will seo friendly anchors, because as Ive gotten more experienced my links have gotten more in lines of what is "seo friendly" or at least I hoped. I asked one webmaster to change my anchor and he warned me I would be slapped with a penguin penalty and wouldn't recommend I do this. I have already done this to several of my links. Then today the new seomoz update came up and I was down on DA and PA by 3-4 points. Do these have anything to do with one another and have I been given bad advice and can I fix it if I have ? Sorry about long post just a little confused. I don't want to step into penalty land and not know I did.
Link Building | | New1000ad0 -
Adding Anchor Text in Blog Comments
Hi, could someone please let me know the correct html code to get an anchor text link in a blog comment please? Thanks!
Link Building | | Clicksjim1 -
Position Drop - Anchor Text Penalty
Hi - About a month ago we dropped out of all out top position ranking and now can be found around page 600 on Google for all those keywords. I feel this is because our SEO company over used or money keywords as anchor text - Could this be correct?
Link Building | | jj34340 -
Anchor text... How hard should one try?
I'm looking at a lot of competitor's sites, and they only seem to have gone after root domain anchor text in their link-building campaigns. Since I am just launching and am essentially a one-man band (with some hired help), is it worth my while to attempt to optimize individual keywords or pages at this point, or should I just do as they have done, and try to get domain-name links wherever I can? For that matter, should I spend more time going for the low-hanging fruit of followed blog comments, forum posts etc, or emailing influencers to try and get editorial links? Sorry if that last one is a bit broad, and thanks very much in advance for any and all help.
Link Building | | ZakGottlieb710