Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best way to separate blogs, media coverage, and press releases on WordPress?
-
I'm curious what some of your thoughts are on the best way to handle the separation of blog posts, from press releases stories, from media coverage. With 1 WordPress installation, we're obviously utilizing the Posts for these types of content.
It seems obvious to put press releases into a "press release" category and media coverage into a "media coverage" category.... but then what about blog posts? We could put blog posts into a "blog" category, but I hate that. And what about actual blog categories? I tried making sub-categories for the blog category which seemed like it was going to work, until the breadcrumbs looked all crazy.
- Example: Homepage > Blog > Blog > Sub-Category
- Homepage = http://www.example.com
- First 'Blog' = http://www.example.com/blog
- Second 'Blog' = http://www.example.com/category/blog
- Sub-Category = http://www.example.com/category/blog/sub-category
This just doesn't seem very clean and I feel like there has to be a better solution to this. What about post types? I've never really worked with them. Is that the solution to my woes?
All suggestions are welcome!
EDIT: I should add that we would like the URL to contain /blog/ for blog posts /media-coverage/ for media coverage, and /press-releases/ for press releases. For blog posts, we don't want the sub-category to be in the URL.
-
@Philip, did you find a solution for this one?
-
On the /media-coverage/ page, the header says "Media Coverages Archives" -- I imagine there's a way to edit this headline? I checked archives.php with the theme but it doesn't look like it's pulling from there. If you aren't sure, I can see if the plugin creator can help out!
-
The name of the post type only matters for your menu items in admin but yes it is an issue sometimes. You could call it "News Item" and "News Items" or just go all grammatically incorrect with "Media Coverage" and "Media Coverages"
-
I am trying to add "Media Coverage" as a custom post type, and it asks for singular and plural... well, singular is the same as plural ('Media Coverages' sounds ridiculous), but it's telling me that they MUST be different from each other. Ever run into this problem and find a way around it?
-
I had a feeling that post types might be my solution... I've been putting off learning about them for too long. Today is my day!
I'll look into that and let you know if I end up with any follow-up questions
-
Hi Philip,
You definitely want to look into Custom Post Types. By creating a new Custom Post Type, it can allow you to create another set of content in the same manner as "Posts" (non-archived) or "Pages" (archived & hierarchical) you can then use to separate your content into buckets like you mention. For some folks we will create very specific custom post types like "Products" that feature items for sale. You can also create custom fields that apply to just those post types that can then be used to add additional meta data to the custom post.
Two plugins we use for this are-
- Types - https://wordpress.org/plugins/types/
- Advanced Custom Fields - http://wordpress.org/plugins/advanced-custom-fields/
Obviously there are others but that should get you started. I'm happy to reply to any other questions you may have, just leave a comment. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I Change My Blog Permalinks to Remove The Date
Hi All Thank you in advance for any help. Last year a website was moved to multisite and the permalinks for the blog posts were changed to include a category, the year, the month and day. As a result most of the page URL's are flagged as too long. A number of the pages are receiving good traffic, so my question is whether just to leave them as they are or to change the permalinks? My gut feeling is to take the short term hit and change the permalinks, but I thought I'd take the advice of the forum before doing so. Many Thanks
On-Page Optimization | | DigitalProgress1 -
How best to wrap anchor tags around a product tile
Hi Say I am on a Product Listing page on ecommerce website and I have product tiles which contain images and name/price underneath them. Is it better to wrap the whole product tile (image and name/price) in an anchor tag (linking to their product page) or to wrap the image and the name/price underneath in anchor tags separately (linking to the product page) ? thanks
On-Page Optimization | | jtiernanibm0 -
Should I redirect a popular but irrelevant blog post to the home page?
Hi. I'm trying to get my website; www.ciphr.com , to rank for keywords relevant to "HR Software" in the UK. It's a highly competitive industry and we rank ~mid to low on page one for some of our ideal keywords that are highly relevant and high volume. Years ago we took the decision to blog about topics more loosely related to the world of work. One of our blog posts, about plants in the office https://www.ciphr.com/advice/plants-in-the-office/ is popular. It gets decent traffic and consistently builds backlinks to the post without any further effort on our part. The specific page has a PA of 46 and DA of 55 with >500 domains linking to it. This compares to our home page with a PA of 47 and 700 linking domains. It is typically the home page that ranks for our money keywords "HR Software" "HR Systems" in the UK. Because this blog post is so loosely related to our actual business, the traffic it generates is highly unlikely to turn into a customer of ours. I am considering redirecting the blog post to the home page to pass link juice to the home page. The concern I have is that, based on the anchor text and contextual signals from linking pages, Google might then infer that our home page is less relevant for our money keywords and more relevant for "plants". Are my concerns unfounded? What are your thoughts? Should I redirect the blog post to the home page? Another internal page? Keep the blog post live? Thanks
On-Page Optimization | | crichardson19922 -
How to Handle duplicate pages/titles in Wordpress
The wordpress blog causes problems with page titles. If you go to the second page of blog posts it there's a different URL but with the same page title. for example: page 1: site/blog page 2: site/blog/page/2 Each page gets flagged for duplicate page titles. Thanks in advance for your thoughts,
On-Page Optimization | | heymarshall1 -
How to separate your - keywords - and | Brand name in the Title Tag
I have traditionally used hyphens (-) and vertical bars (|) to separate out keywords/brands in title tags. A client has asked if other characters will work such as tilde (~), apersat (@), forward slash (/) etc. Are there any special characters we should steer clear of?
On-Page Optimization | | Switch_Digital0 -
Wordpress category links not working
Hi All of sudden, my category links are not working. Any tips on figuring out what's causing this? Looks like permalink problem with newer wordpress version. I turned off all the plugins see if this cause any problems. Still not being able to find any option. Here's my site http://www.hibebefetaldoppler.com/fetal-doppler-questions-and-answers/ Thanks in advance
On-Page Optimization | | BistosAmerica0 -
How to Define Best URL Structure for Product Pages?
I am working on my website to edit structure with help of Google's search engine optimization starter guide. There is really good instruction to define URL structure which help us to perform well over Google's organic search. I have resolved issues regarding category pages but, I have confusion to define best URL structure for product pages. My website's product page URL structure is as follow. http://www.vistastores.com/marketumbrellas-californiaumbrella-slpt758-f13-red.html http://www.vistastores.com/homefurniture-winsomewood-93630.html URL structure is constructed with following terms. 1. Root Category Name (Market Umbrellas or Home Furniture or ....) 2. Brand Name 3. Manufacturer Part Number I am not happy with this structure and also not performing well over Google's organic search. I am thinking to include product name or title tag in URL after root domain. But, it may create very long URL and create issues in organic search display. Does it really matter to perform well over Google's organic search? How can I define best URL structure for product pages?
On-Page Optimization | | CommercePundit0 -
How to optimize a wordpress blog
I’m helping a client optimize a word press blog, and I’m not that familiar with Wordpress. The site is www.athleticfoodie.com. At first I was treating it like a normal website, where the categories would be optimized like pages on a website. However, I now realize that categories don’t have any content on them, so I can’t really optimize anything other than the names. Are the following things the best way to handle on-page optimization for a blog? Optimizing the homepage & domain: Find ways to incorporate the most important keywords into the elements on the main frame of the site: Navigation menu, Widgets, Category names, Alt Images. Optimizing the categories: For the posts within the categories (i.e., photos), work to make sure the category keywords are worked into the post titles (but not too much to seem spammy) Optimizing specific posts. Work keywords into the text and images. Any other suggestions would be greatly appreciated.
On-Page Optimization | | EricVallee340
