Which internal page approach is better? Couponsite/Kohls OR Couponsite/Houston/Kohls
-
Google will use the user's location for a restaurant search but it doesn't look to me like it uses it for a national company like Kohls. Is there a way to determine that?
Assume I have no physical local presence in Houston for answering the question.
Assume also that the coupon I list is a national one that applies everywhere. It seems to me that a facebook post that uses the first one as a link is better because more people live outside of Houston than inside and will see it as relevant, AND I may list it for more than one city. But, for specificity perhaps it makes sense to have the second one as it may be more likely to show up in a Google search result by someone in Houston..
Your thoughts please?
Thanks.
-
Kane,
Thanks for the response. I agree that few will type that in but I wonder if the user's location matters--That is: since Google knows where people are located why wouldn't Google try to match up their location with the webpage content?. For restaurants, it appears to matter to Google--when I put in a national restaurant like Bob Evans one of the results is all-menus.com/state/myneabylocaltown. Why not for a retail store like a Kohls that also has a physical location? .OTOH a coupon site isn't a store with a local presence--it's just a site that can exist anywhere. Still, logically it seems to me that if my content is geared toward a physical location (ie the coupon is good locally), then Google would/should check for whether a user search has a potential location-connection, and prioritize that in the results---like it appears to do with the allmenus.com site.
This issue has caused me a lot of grief lately as I want to have the location breakdown but fear it won't be rewarded, yet logically IMO it should be. Kane if you or anyone else has further insight please do share.
-
I doubt users will be searching by "houston kohls coupon" for coupons. Most Kohl's have the same coupons, so it makes sense to just search "kohls coupon".
With that in mind, I'd probably stick with the top level page and not do cities.
-
Hi Marc,
Thanks. My target will be people in every major city. However, I can set it up to have one page for Kohls, or a page for each city for Kohls. I am wondering if Google ALWAYS takes the user's location into account, which is obvious with restaurants, but not with national stores. If they don't and they rely ONLY on the keywords, then I understand that if the user enters "Houston" it would help to have a Houston/Kohls page, but my guess is that very few users actually include their own city when searching for a national store..dunno..nor do I know how to find out..
Thanks for the caution on duplicate content. I would have a title and some content in a hover 'info' box that would tie it to the city. Hopefully that would be enough.
Thanks again--please provide any more thoughts. I've put 5 years into developing a site for mobile coupons --local and national--and now that I'm about to launch I've come to realize that it HAS to succeed organically for me to succeed, and so 'structure' of pages is something I'm really concerned about.
-
well this depends on the question whom you want to target???
Do you want to spread/offer this coupon nationwide or just for interested people in Houston?
If you use this local "parameter" then your site CAN be more relevant if the visitor can be located in this area or if he/she uses the word "Houston" in his query... of course your site should be optimized for this relevant keyword!
by the way: if you just decide to offer this coupon in different locations you should do more than just change the city within your content otherwise it
s DC or at least partial DC and that won
t do you any good.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which are the best off-page SEO techniques for 2020?
I have just published an awesome website or blog, and i really worked hard keeping everything perfect. Do you think it’s enough? Having a perfect blog, website or business is just enough. i need readers for my blog, visitors to my website, and customers for my business. So, what to do?
Local Website Optimization | | boxinghunter0 -
Mixed branches / targeting countries results in the SERP
hi all, I have one hard nut to break and I would like to kindly ask you for any idea / help 🙂
Local Website Optimization | | execom99
we have web page localized to multiple languages targetting different countries.
e.g. we have: domain.com/int/ ... default in english, in search console / Internation targeting / Country with Target users in "Unlisted"
domain.com/uk/ ... english for UK, Target users in "United Kingdom"
domain.com/de/ ... german content for Germany, Target users in "Germany"
... etc. Each branch (country specific) has its own sitemap.xml covering approx 50-60% of all the pages for the specific branch and for most of these pages we have set hreflang (rel="alternate") for most important product pages. There are some issues in the sitemaps we are fixing (e.g. no returning link) so my assumption is that google may not use the sitemap, therefore, hreflang is not in use (it is part of sitemap). For example, one branch can have 150 pages submitted and 30 indexed in Sitemap detail of search console. The problem is, that when for example I search for the product name from Germany (google.de and German's IP through VPN in browser's incognito mode) I'm receiving mixed results. Our product names and technology are rather english, e.g. "cloud protection" and it is also phrase German user would search for. But in SERP he gets results from our domain.com/uk and also from our domain.com/sg which is completely wrong. Is there a way to really prevent it ?
thanks
T0 -
What is the best way to display local landing pages in the site nav?
My client has multiple local landing pages and it looks a bit spammy opening up the top nav of e.g."Plumbers" to a long list of "plumbers Melbourne", "plumbers Knoxfield", "plumbers Wantirna" etc etc What is the best way of incorporating local landing pages into the site's overall architecture? Thank you.
Local Website Optimization | | Crystal.w0 -
What more can be done to get Google to change the landing pages it uses for certain search terms?
For one of my SEO campaigns, Google is using the website's home page as the landing page for the majority of search terms being tracked. The website splits its products by region and so we want specific region pages to rank for search terms related to that region, rather than the home page. We have optimised each regional page to a reasonably high standard and we have ensured that there is a good amount of internal linking and sign-posting to those region pages, however, Google is still using the home page. The only complication is that for the first few months there were canonical tags on these pages to the home page. These were removed around 3 months ago and we've checked that the region pages are indexed properly. Is there anything we are missing? Has anyone had any success in getting Google to change its landing pages?
Local Website Optimization | | ClickHub-Harry0 -
Local site went from dominating first page - bad plugin caused duplicate content issues - now to 2nd page for all!
I had a bad plugin create duplicate content issues on my Wordpress CMS - www.pmaaustin.com I got it fixed, but now every keyword has been stuck on page 2 for search terms for 4 months now, where I was 49 out of 52 keywords on page one. It's a small local niche with mostly easier to rank keywords. Am I missing something? p.s. Also has a notice on the Dashboard that says: "404 Redirected: There are 889 captured 404 URLs that need to be processed." Could that be a problem? Thanks, Steve
Local Website Optimization | | OhYeahSteve0 -
International site, be visible on both .com and .co.uk?
Do you guys have any tips to increase the visibility in both Google.com and Google.co.uk? The site today, have good visibility in USA, but its poor in the UK... Information: The server is based in US. No region is set in the Google Webmaster Tools. Incoming links are from global regions, mostly US. Do we need to add a specific section for the UK (uk.site.com or site.com/uk/) and specify region in GWT to make sure Google handle this the right way? Its a lot of work, rewrite all the content for another section, which also is in english...
Local Website Optimization | | Vivamedia0 -
Launching Hundreds of Local Pages At Once or Tiered? If Tiered, In What Intervals Would You Recommend?
Greeting Mozzers, This is a long question, so please bare with me 🙂 We are an IT and management training company that offers over 180 courses on a wide array of topics. We have multiple methods that our students can attend these courses, either in person or remotely via a technology called AnyWare. We've also opened AnyWare centers in which you can physically go a particular location near you, and log into a LIVE course that might be hosted in say, New York, even if you're in say, LA. You get all the in class benefits and interaction with all the students and the instructor as if you're in the classroom. Recently, we've opened 43 AnyWare centers giving way to excellent localization search opportunities to our website (e.g. think sharepoint training in new york or "whatever city we are located in). Each location has a physical address, phone number, and employee working there so we pass those standards for existence on Google Places (which I've set up). So, why all this background? Well, we'd like to start getting as much visibility for queries that follow the format of "course topic area that we offered" followed by "city we offer it in." We offer 22 course topic areas and, as I mentioned, 43 locations across the US. Our IS team has created custom pages for each city and course topic area using a UI. I won't get into detailed specifics, but doing some simple math (22 topic areas multiplied by 43 location) we get over 800 new pages that need to eventually be crawled and added to our site. As a test, we launched the pages 3 months ago for DC and New York and have experienced great increases in visibility. For example, here are the two pages for SharePoint training in DC and NY (total of 44 local pages live right now). http://www2.learningtree.com/htfu/usdc01/washington/sharepoint-training
Local Website Optimization | | CSawatzky
http://www2.learningtree.com/htfu/usny27/new-york/sharepoint-training So, now that we've seen the desired results, my next question is, how do we launch the rest of the hundreds of pages in a "white hat" manner? I'm a big fan of white hat techniques and not pissing off Google. Given the degree of the project, we also did our best to make the content unique as possible. Yes there are many similarities but courses do differ as well as addresses from location to location. After watching Matt Cutt's video here: http://searchengineland.com/google-adding-too-many-pages-too-quickly-may-flag-a-site-to-be-reviewed-manually-156058 about adding too man pages at once, I'd prefer to proceed cautiously, even if the example he uses in the video has to do with tens of thousands to hundreds of thousands of pages. We truly aim to deliver the right content to those searching in their area, so I aim no black hat about it 🙂 But, still don't want to be reviewed manually lol. So, in what interval should we launch the remaining pages in a quick manner to raise any red flags? For example, should we launch 2 cities a week? 4 cities a month? I'm assuming the slower the better of course, but I have some antsy managers I'm accountable to and even with this type of warning and research, I need to proceed somehow the right way. Thanks again and sorry for the detailed message!0 -
Recommendations on implementing regional home pages
My site is a directory that serves several regions. Each region has it's own "home page" with specific content for that visitor about their region. Right now we use Google location recognition after you visit the home page to redirect you to your regional home page. I am in the process of reviewing the best way to implement our home page for SEO purposes. Any advice or recommendations on how to present home pages that are location specific would be greatly appreciated. Thank you Steve
Local Website Optimization | | steve_linn0