Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema and Rich Snippets What's the difference?
-
Sorry if this is a daft question but... what is the difference between Rich snippets and Schema markup? Are they one and the same? They seem to be used interchaneably and I'm confused. If someone could give a brief sentence or two about the differences between them that would be great.
Thanks
-
Thanks for all your answers.
-
Rich snippets are what come from HTML markup from the likes of Schema. And yes, there are a number of Wordpress plugins that will allow you to create markup very easily. This will then (hopefully) be used by Google to create rich snippets.
It is confusing at first
-Andy
-
Schema microdata is a type markup that results in rich snippets (bonus details in SERPs).
Other rich snippet markups include RDFa and Microformats
-
Hi Andy,
Thank you for taking the time to respond. So basically Rich Snippets are based on Schema markup? - and therefore really the same thing?
In Wordpress there appears to be a Rich Snippet plugin? Would this be used to schema markup various items in a website?
-
Rich Snippets Rich snippets—detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song.
From this page: https://support.google.com/webmasters/answer/99170?hl=enSchema HTML tags, that webmasters can use to markup their pages in ways recognized by major search providers.
From this page: http://schema.org/Rich Snippets are Google's own wording for the snippet of information that can be given to them when using a markup from the likes of Schema.org (Microdata).
I hope that explains this a little?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best schema option for condos / condominiums?
Hey guys, I'm doing a review on some schema on some of our sites. Most of them are generic using LocalBusiness. There are a few more specific schemas I could use, but not sure what would be the most relevant. Wondering if any of you have a suggestion or ideas? https://schema.org/Residence https://schema.org/LodgingBusiness https://schema.org/ApartmentComplex or I could just stick with LocalBusiness. I'm leaning towards LodgingBusiness or ApartmentComplex.... but when I think of LodgingBusiness I think of something temporary / vacation type deal like hotels. Apartments... kind of self explanatory, a condominium isn't exactly an apartment but perhaps it is more comparable to an apartment than a hotel, motel or inn. What are you thoughts on this? Also, which "format" is better to use RDFa, microdata, or JSON-LD. Does it matter?
On-Page Optimization | | donnieath0 -
Why are http and https pages showing different domain/page authorities?
My website www.aquatell.com was recently moved to the Shopify platform. We chose to use the http domain, because we didn't want to change too much, too quickly by moving to https. Only our shopping cart is using https protocol. We noticed however, that https versions of our non-cart pages were being indexed, so we created canonical tags to point the https version of a page to the http version. What's got me puzzled though, is when I use open site explorer to look at domain/page authority values, I get different scores for the http vs. https version. And the https version is always better. Example: http://www.aquatell.com DA = 21 and https://www.aquatell.com DA = 27. Can somebody please help me make sense of this? Thanks,
On-Page Optimization | | Aquatell1 -
Duplicate URL's in Sitemap? Is that a problem?
I submitted a sitemap to on Search Console - but noticed that there are duplicate URLs, is that a problem for Google?
On-Page Optimization | | Luciana_BAH0 -
Different title tags and meta descriptions for desktop and mobile?
Is it possible to use different title tags and meta descriptions for mobile users? For Example: In the SERP for desktop you'll see the desktop title tags and meta descriptions, but in the SERP for mobile you'll the mobile versions of the webpage.
On-Page Optimization | | alex19780 -
Rich-Snippets with Sitelinks. How-to?
Quick question with a hopefully easy answer (and to get away from all this Penguin 2.0 talk). Does anyone have any tips for activating Sitelinks for landing pages other than your homepage? I've attached a screenshot to better illustrate what I'm hoping to achieve, but basically I would like our SERP to have the same extra links under our meta description as the #2 result. I haven't been able to find any direct information as to how to achieve this. Is their markup code involved? Another one of those things that Google just randomly does? The keyword in questions is, "teaching jobs abroad" FYI Any factors that would point me in the right direction would be very helpful! Andrew qmK77hq
On-Page Optimization | | dunklea1 -
Duplicate Content from on Competitor's site?
I've recently discovered large blocks of content on a competitors site that has been copy and pasted from a client's site. From what I know, this will only hurt the competitor and not my client since my guy was the original. Is this true? Is there any risk to my client? Should we take action? Dino
On-Page Optimization | | Dino640 -
How to properly remove pages and a category from Google's index
I want to remove this category http://www.webdesign.org/web-design-news-all/ and all the pages in that category (e.g. http://www.webdesign.org/web-design-news-all/7386.html ) from Google's index. I used the following string in the "Reomval URS" section in Google Webmaster Tools: http://www.webdesign.org/web-design-news-all/* is that correct or I better use http://www.webdesign.org/web-design-news-all/ ? Thanks in advance.
On-Page Optimization | | VinceWicks0 -
Any SEO effect(s) / impact of Meta No Cache?
Hi SEOMoz Guys, Hope you guys are doing well. I've been searching online and bumped into this archived page (http://www.seomoz.org/qa/view/34982/meta-nocache-affect-ranking). I would like to get an updated take on this issue whether or not the meta no cache code on a page bears negative/positive or no SEO impact / effect. <meta http-equiv="Pragma" content="no-cache" /> <meta http-equiv="Cache-Control" content="no-cache"/> Thanks! Steve
On-Page Optimization | | sjcbayona-412182