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  4. Schema and Rich Snippets What's the difference?

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Schema and Rich Snippets What's the difference?

On-Page Optimization
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  • AL123al
    AL123al last edited by Apr 22, 2014, 12:14 PM

    Sorry if this is a daft question but... what is the difference between Rich snippets and Schema markup? Are they one and the same? They seem to be used interchaneably and I'm confused. If someone could give a brief sentence or two about the differences between them that would be great.

    Thanks

    1 Reply Last reply Reply Quote 1
    • AL123al
      AL123al last edited by Apr 22, 2014, 1:20 PM Apr 22, 2014, 1:20 PM

      Thanks for all your answers.

      1 Reply Last reply Reply Quote 0
      • Andy.Drinkwater
        Andy.Drinkwater @AL123al last edited by Apr 22, 2014, 12:37 PM Apr 22, 2014, 12:37 PM

        Rich snippets are what come from HTML markup from the likes of Schema. And yes, there are a number of Wordpress plugins that will allow you to create markup very easily. This will then (hopefully) be used by Google to create rich snippets.

        It is confusing at first 🙂

        -Andy

        1 Reply Last reply Reply Quote 1
        • OlegKorneitchouk
          OlegKorneitchouk @Andy.Drinkwater last edited by Apr 22, 2014, 12:34 PM Apr 22, 2014, 12:33 PM

          Schema microdata is a type markup that results in rich snippets (bonus details in SERPs).

          Other rich snippet markups include RDFa and Microformats

          1 Reply Last reply Reply Quote 1
          • AL123al
            AL123al last edited by Apr 22, 2014, 12:32 PM Apr 22, 2014, 12:32 PM

            Hi Andy,

            Thank you for taking the time to respond. So basically Rich Snippets are based on Schema markup? - and therefore really the same thing?

            In Wordpress there appears to be a Rich Snippet plugin? Would this be used to schema markup various items in a website?

            Andy.Drinkwater 1 Reply Last reply Apr 22, 2014, 12:37 PM Reply Quote 0
            • Andy.Drinkwater
              Andy.Drinkwater last edited by May 6, 2014, 10:22 AM Apr 22, 2014, 12:22 PM

              Rich Snippets Rich snippets—detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song.
              From this page: https://support.google.com/webmasters/answer/99170?hl=en

              Schema HTML tags, that webmasters can use to markup their pages in ways recognized by major search providers.
              From this page: http://schema.org/

              Rich Snippets are Google's own wording for the snippet of information that can be given to them when using a markup from the likes of Schema.org (Microdata).

              I hope that explains this a little?

              -Andy

              OlegKorneitchouk 1 Reply Last reply Apr 22, 2014, 12:33 PM Reply Quote 2
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