Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Will shortening down the amount of text on my pages affect it's SEO performance?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Will shortening down the amount of text on my pages affect it's SEO performance?

    On-Page Optimization
    4
    4
    892
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Liquid2015
      Liquid2015 last edited by

      My website has several pages with a lot of text that becomes pretty boring.

      I'm looking at shortening down the amount of copy on each page but then within the updated, shortened copy, integrating more target keywords naturally.

      Will shortening down the current copy have a negative effect on my SEO performance?

      1 Reply Last reply Reply Quote 0
      • DickensLawGroup
        DickensLawGroup last edited by

        Had the same question, these answers are helpful, thanks!

        1 Reply Last reply Reply Quote 0
        • EGOL
          EGOL last edited by

          I spend much of my time improving articles on a long-established site.  Most of these articles are already long - 1000 to 3000 words - with multiple images.

          The improvements are usually adding a new section to beef up the length and give the article relevance to a new suite of keywords or make it relevant to topics in the recent news.   Do these help the rankings?   If the site is already near the top of the first page for the root query, it usually doesn't.  If it is deep in the SERPs at position 50 to 90 it usually does.

          Regardless of how the ranking for the root keyword changes, these improvements often increase the traffic - because they expose the site to new keywords.

          but then within the updated, shortened copy, integrating more target keywords naturally.

          If you do a good job of this, I think you will get more traffic, and it might be a better result that moving the rankings up.

          1 Reply Last reply Reply Quote 2
          • Tenlo
            Tenlo last edited by

            It could, but it also could help your ranking.  The amount of text is not important as much as how relevant Google sees it compared to the search query, so if you are removing superfluous words and redundant passages they you should see an increase as your pages are more user friendly. If you remove good copy that was considered helpful then you would expect to see decreases.

            1 Reply Last reply Reply Quote 2
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Htdbf

              Seeking Advice on Improving On-Page SEO for my Website

              seo onpage seo search engine optimisation

              I'm looking for some expert advice on improving the on-page SEO for my website, CCTV Camera Installation. Despite following best practices, I feel that my site isn't performing as well as it could be in search engine rankings. Here are a few specific areas where I'd appreciate some guidance: Content Optimization: I've ensured my content is keyword-rich and valuable to my audience. Are there any advanced techniques or tools that can help further optimize my content? Meta Tags and Descriptions: I've written unique meta titles and descriptions for each page, but I'm unsure if they're as effective as they could be. What are some tips for crafting compelling meta tags that improve click-through rates? Internal Linking: I've set up a basic internal linking structure. How can I enhance this to better distribute link equity and improve user navigation? Page Load Speed: While my site's load speed is decent, I'm aware that even minor improvements can have a significant impact on SEO. Are there any specific optimizations or tools you recommend for speeding up my website? Technical SEO: I've covered the basics like XML sitemaps and robots.txt files. Are there any advanced technical SEO practices that I should be aware of? Here is the link to my website for your reference: https://www.acssllc.ae/ Thank you in advance for your help! Best regards,
              Israr Khan

              On-Page Optimization | | Htdbf
              0
            • MirzaeeMustafa

              How Do SSL Certificates Affect On SEO?

              Does really a SSL certificate affect on SEO? How? Why? According to my hosting provider (ganje.host), "https" improves SEO! As I know, It decreases speed. So how does it improve SEO when my speed is slower than before?

              On-Page Optimization | | MirzaeeMustafa
              0
            • stephanwb

              How does a collapsed section affect on page SEO?

              A client recently asked me whether a tabbed collapsed section of text that is expanded (i.e. revealed) when clicked, is an OK thing to do without negatively effecting SEO. I told him that for starters, he may want to rethink why he would want to hide the text in the first place (this is not an FAQ type scenario). The reason has to do with the aesthetic of the page. Anyway, aesthetic aside, any thoughts on whether a collapsed (hidden from view) negatively affects on-page SEO? Thanks. 
              Stephan

              On-Page Optimization | | stephanwb
              0
            • AL123al

              Schema and Rich Snippets What's the difference?

              Sorry if this is a daft question but... what is the difference between Rich snippets and Schema markup? Are they one and the same? They seem to be used interchaneably and I'm confused. If someone could give a brief sentence or two about the differences between them that would be great. Thanks

              On-Page Optimization | | AL123al
              1
            • dhanson24

              H2's vs Meta description

              in some of my serp results the h2's are showing up instead of the meta description. i have read that H2's arent really valid anymore. can someone clarify this for me?

              On-Page Optimization | | dhanson24
              0
            • BoatOutfitters

              Are blank Product Review pages bad for SEO?

              Hi there, I'm running a new e-commerce site (BoatOutfitters.com) and have a question about our product review pages. On our current campaign, we have a lot of duplicate page content errors. When we export the data, it's almost all blank product review pages (since we are new, we don't have that many product reviews yet). Our product reviews aren't run through javascript, so we originally did not add them to a robots.txt file - however, I'm now wondering if it's worse to have all of these duplicate blank pages, or is it not affecting our SEO at all? Should we just wait until these products have reviews which will benefit our SEO and then they won't be considered "duplicate pages" - right? Sorry if this has been answered before - new here at SEO Moz and just looking for some help. Thanks!

              On-Page Optimization | | BoatOutfitters
              0
            • MichaelWeisbaum

              Page title getting cut off in SERPS even though it's under 70 characters?

              I re-wrote the page title of a home page for a site I'm working on and made sure it's under 70 characters (68 to be exact) to comply with best practices and make sure it doesn't get cut-off in the SERPS.  It's still getting cut-off though and right when it gets to the brand/website name.  Does a "-" have anything to do with it?  Does that translate to an elipsis? Format: keywords - website/brand.com Can anybody tell me why this would be happening?

              On-Page Optimization | | MichaelWeisbaum
              0
            • qlkasdjfw

              How long should anchor text be? Best practice for anchor text length?

              site: http://www.cerritosnissan.com/index.htm On the bottom of this homepage there is an seo content area, basically right under where it says "orange county nissan" welcomes you. The internal links in this area are very long and I'm wondering why they would do this - is there any benefit to making anchor text longer? The longer the anchor text, the less each part of that anchor text passes link juice. For example, for a page about their reviews, the anchor text of the link is "See what Cerritos Nissan customers have to say about their experience at this great Orange County Nissan Dealership.". If I would have done this the anchor text would be "Cerritos Nissan Reviews" or just plain "reviews" as the anchor text. Why would they be using such long keywords as anchor text?

              On-Page Optimization | | qlkasdjfw
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.