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    4. Schema description wordcount guidelines ?

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    Schema description wordcount guidelines ?

    On-Page Optimization
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    • Dan-Lawrence
      Dan-Lawrence last edited by

      Hi

      is there a wordcount guideline for the description field in Ravens schema creator ?

      according to their page on event schema an excerpt from the page will show up as a short description but then their tool has a field for adding a description!

      I was just adding some edited copy from the page into this but if it already pulls in an excerpt is there any need ?

      I take it its a good idea for better control of what's displayed in rich snippet, if so what's suggested wordcount limit ?

      cheers

      dan

      1 Reply Last reply Reply Quote 0
      • Dan-Lawrence
        Dan-Lawrence @Martijn_Scheijbeler last edited by

        Good info thanks 🙂

        1 Reply Last reply Reply Quote 0
        • Martijn_Scheijbeler
          Martijn_Scheijbeler @Dan-Lawrence last edited by

          Tried it a couple of times, but I was really surprised how terrible they are at identifying the content you serve on pages. That's why we started a while ago with completely integrating Schema.org as far as we can to make sure they'll 'get' it.

          Dan-Lawrence 1 Reply Last reply Reply Quote 0
          • Dan-Lawrence
            Dan-Lawrence @Martijn_Scheijbeler last edited by

            Good advice 🙂

            have you any experience of using data highlighter in gwt at all ? any good ?

            all best

            dan

            Martijn_Scheijbeler 1 Reply Last reply Reply Quote 0
            • Martijn_Scheijbeler
              Martijn_Scheijbeler @Dan-Lawrence last edited by

              You're welcome. That's also why I always code my own Schema integrations so I don't have to worry about the limitations of a tool.

              Dan-Lawrence 1 Reply Last reply Reply Quote 0
              • Dan-Lawrence
                Dan-Lawrence @Martijn_Scheijbeler last edited by

                Thanks for that good resource Martijn !

                Only thing is it just confirms that I should be able to add offer/ticket info yet schema creator plugin offers no such fields option for events but i have emailed Raven support rabout that & the fact that event data i have created so far is actually being displayed visually on the page too which seems strange

                All Best

                Dan

                Martijn_Scheijbeler 1 Reply Last reply Reply Quote 0
                • Martijn_Scheijbeler
                  Martijn_Scheijbeler @Dan-Lawrence last edited by

                  Hi Dan, I could explain a lot of things here but I would recommend to visit and read the content on this page: https://support.google.com/webmasters/answer/164506?hl=en Google will explain what you need to do to get event snippets.

                  Dan-Lawrence 1 Reply Last reply Reply Quote 1
                  • Dan-Lawrence
                    Dan-Lawrence @Martijn_Scheijbeler last edited by

                    Thanks for commenting Martijn !

                    O.k so i fill in the description field to simply describe this instance of event schema, but should not expect that to be used in the actual rich snippet since G will fill that with content from the page ?

                    Also since the event in question is a paid course, where do i put price in Ravens schema creator since there is no price like field ? I see on some resources that prices/costs should be added to event schema via an 'offers' attribute but Ravens schema creator wp tool does not include an offers field within 'events'. Do i neen to create a separate 'offers' item/schema after i create and implement the events schema ?

                    All Best

                    Dan

                    Martijn_Scheijbeler 1 Reply Last reply Reply Quote 0
                    • Martijn_Scheijbeler
                      Martijn_Scheijbeler last edited by

                      Hi Dan, there is no word count guideline for this at all. They're not using the event descriptions itself I think in the rich snippets but only the name of the event. You have to tell them though about the description because otherwise it's not a valid implementation but there is no certain limit.

                      Dan-Lawrence 1 Reply Last reply Reply Quote 1
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