How many words for product description

[soralsokal]

Hi,

I've read articles on the MOZ blog, which stress the point for unique product descriptions. I think this was even mentioned in one White Board Friday.

Now I am in the process of writing them. How many words should they have at least in your opinion?

Best, Robin

[Kingof5]

The description should be long enough to convey the features of the products, the benefits of it to the customer, and any other important info. If it's 50 words, it's 50. If it's 500, it's 500. Writing to hit a number means you're going to include a lot of fluff.

Since you asked this question, it sounds like you're not a copywriter. Pay one to write your product descriptions. It will totally be worth it.

[GPainter]

Some people will mention keyword density etc. but for me I always found writing for a user is always better as both you & Google at the end of the day are both trying to serve the user. I would estimate above 250 to be a good volume but you can always include things like reviews if your struggling.

[soralsokal]

Thanks for your reply.

I don't have too many products. So clear description and encouraging the ready to buy is the highest priority.

I was wondering if there is a best practice for SEO regarding product descriptions, apart from being unique and convincing. E.g. "a product description should be at least 250 words, to perform well in search results" or so... A minimum amount of words would be very helpful for me to start writing

[GPainter]

More is better but don't blabber, have precise information that's unique.  The best way to to write it trying to sell to the user the rest some what comes naturally after that.