Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How many words for product description
-
Hi,
I've read articles on the MOZ blog, which stress the point for unique product descriptions. I think this was even mentioned in one White Board Friday.
Now I am in the process of writing them. How many words should they have at least in your opinion?
Best, Robin
-
The description should be long enough to convey the features of the products, the benefits of it to the customer, and any other important info. If it's 50 words, it's 50. If it's 500, it's 500. Writing to hit a number means you're going to include a lot of fluff.
Since you asked this question, it sounds like you're not a copywriter. Pay one to write your product descriptions. It will totally be worth it.
-
Some people will mention keyword density etc. but for me I always found writing for a user is always better as both you & Google at the end of the day are both trying to serve the user. I would estimate above 250 to be a good volume but you can always include things like reviews if your struggling.
-
Thanks for your reply.
I don't have too many products. So clear description and encouraging the ready to buy is the highest priority.
I was wondering if there is a best practice for SEO regarding product descriptions, apart from being unique and convincing. E.g. "a product description should be at least 250 words, to perform well in search results" or so... A minimum amount of words would be very helpful for me to start writing
-
More is better but don't blabber, have precise information that's unique. The best way to to write it trying to sell to the user the rest some what comes naturally after that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword appearing on almost every slug of product pages = over-optimizatio
Hello all, I have an online store, let's say for example I sell forks of all kinds and colors. So naturally, I have 'product category' pages with titles and slugs like: Big forks
On-Page Optimization | | Veptune
Small forks
Plastic forks
Red fork
etc.. And plenty of product pages with slugs and H1 like: Small red fork
Large plastic fork
18th-century fork
etc... Some category pages are well-ranked, others are not, the same goes for product pages. The problem is that for the main keyword, 'fork' (exact query in the search console), my site is completely absent. Google should logically have referenced my homepage (which has links to all categories) for this main keyword. I have also optimized the page for it, without overdoing it. I wonder if it's not because I have a lot of pages with 'fork' in the slug, and perhaps Google thinks it's too much (even though it's logical for this word to be present in all product pages because it's an essential word to describe the product). I wonder if I should not modify half of my product pages to remove the word 'fork' from the slug...(only from the slug, without touching the H1 because removing the word 'fork' would remove its meaning). Do you have any experiences with this kind of issue? I wouldn't ask the question if my homepage was behind the competition, but it's completely absent. Thanks0 -
Business Name is Meta Description
I would like to know what your opinion would be regarding the business name displayed in the meta description. Would you write your business name as: Business Name or BusinessName™ (no space with Trademark) I used MOZ example from here (Meta Descriptions Best Practice) and inserted the different business names. Welcome to Business Name in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues... Welcome to businessname™ in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues... I'm not sure which would be best for Google and other search engines. Thanks for your help.
On-Page Optimization | | Kdruckenbrod0 -
No meta description on category page
Hi Moz is reporting no meta description on a wordpress category page like this one: http://www.dwliverpoolphotography.co.uk/category/uncategorized/ Can I add a meta description to a category? Best wishes. David.
On-Page Optimization | | WallerD0 -
The word "in" between 2 keywords influence on SEO
Does anybody know when you have the word "in" between two keywords has this a negative influence in Google? For example: "Holiday Home Germany" is the search term in Google
On-Page Optimization | | Bram76
"Holiday Home in Germany" as h1 on our website or do we have to use "Holiday Home Germany" on our website?0 -
Ecommerce On-Site SEO: Keywords in Category Descriptions
Hello, I'm doing on-site SEO for a client's ecommerce site. Are 160 words enough for a category description? I'm using the keywords once at the top of the description, and once at the bottom of the description, with the ones at the bottom reworded so that they are the keywords with a different word order. I used to put the keywords in 3 times but it just feels like stuffing. Is twice, worded differently the second time, enough for a category description? Thanks.
On-Page Optimization | | BobGW0 -
Howdy, do curse words on your content article hurt SEO in any way or form?
howdy, do curse words on your content article hurt SEO in any way or form? and if so is there a "list" of registered curse keywords that should be avoided?
On-Page Optimization | | david3050 -
Does keyword at the very front of meta description have impact?
I know that it is important to have your primary keyword target as the first word or two words of your title tag. But what about your meta description tag? does it matter where they keyword is in the description tag? I see a lot of other sites stuffing their keywords right at the front of the description tag and it looks somewhat unnatural. What's your take? do you put the primary keyword as the first word or two words of your description tag?
On-Page Optimization | | adriandg0 -
Alt tag matching product titles - e-commerce
Hey all, Just wondering if it is ok to match the alt tag to product titles. Imagine an e-commerce site that lists a whole lot of products on any one page for any one category. Each product listing has a thumbnail image beside it. The easiest way to implement this dynamically is to use the product title for the alt tag. Anyone had any experience with this? Is it overkill / spam of keywords - given that the product title is repeated. Our current situation is that our alt tags are simply blank or say 'photo' which is no good, and we have hundreds of thousands of pages. Cheers, Croozie
On-Page Optimization | | sichristie0
