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    4. How many words for product description

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    How many words for product description

    On-Page Optimization
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    • soralsokal
      soralsokal last edited by

      Hi,

      I've read articles on the MOZ blog, which stress the point for unique product descriptions. I think this was even mentioned in one White Board Friday.

      Now I am in the process of writing them. How many words should they have at least in your opinion?

      Best, Robin

      1 Reply Last reply Reply Quote 0
      • Kingof5
        Kingof5 last edited by

        The description should be long enough to convey the features of the products, the benefits of it to the customer, and any other important info. If it's 50 words, it's 50. If it's 500, it's 500. Writing to hit a number means you're going to include a lot of fluff.

        Since you asked this question, it sounds like you're not a copywriter. Pay one to write your product descriptions. It will totally be worth it.

        1 Reply Last reply Reply Quote 2
        • GPainter
          GPainter @soralsokal last edited by

          Some people will mention keyword density etc. but for me I always found writing for a user is always better as both you & Google at the end of the day are both trying to serve the user. I would estimate above 250 to be a good volume but you can always include things like reviews if your struggling.

          1 Reply Last reply Reply Quote 0
          • soralsokal
            soralsokal @GPainter last edited by

            Thanks for your reply.

            I don't have too many products. So clear description and encouraging the ready to buy is the highest priority.

            I was wondering if there is a best practice for SEO regarding product descriptions, apart from being unique and convincing. E.g. "a product description should be at least 250 words, to perform well in search results" or so... A minimum amount of words would be very helpful for me to start writing

            GPainter 1 Reply Last reply Reply Quote 0
            • GPainter
              GPainter last edited by

              More is better but don't blabber, have precise information that's unique.  The best way to to write it trying to sell to the user the rest some what comes naturally after that.

              soralsokal 1 Reply Last reply Reply Quote 1
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