Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Business Name is Meta Description
-
I would like to know what your opinion would be regarding the business name displayed in the meta description. Would you write your business name as:
Business Name or BusinessName
(no space with Trademark)I used MOZ example from here (Meta Descriptions Best Practice) and inserted the different business names.
Welcome to Business Name in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues...
Welcome to businessname
in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues...I'm not sure which would be best for Google and other search engines.
Thanks for your help.
-
Hi Swendt,
Personally I would stick to what fits your overall branding strategy best. this means I wouldn't change anything about how your business name is displayed just because it's in the meta description. A few things I would consider when making this decision:
1. Is your business name merged or separated in your logo?
2. If your a existing brand, do people search for your brandname merged or separated? This gives you more insight in your customers perspective. (you can check this through Google Keyword Planner in Adwords)
3. If your business name tells potential customers something about what you do I would definitly consider readability aswell. If your business name contains two worlds I would, in most cases, separate them.
Also, I'm not a huge fan of TM aswell, but I'm from Europe so I'm not sure if it's more common in other parts of the world.
Good Luck!
-
Hi Swendt,
I presume you know that the meta description is not a ranking factor in Google but indirectly yes because meta description is mainly used to increase CTR. If CTR would improve ranking will also improve.
Now coming to your question
If your business name is a single word like Microsoft then I will go to second option with first alphabet in capital & if your business name is two word keyword like 'Wall Street' I will go for first option.
I hope it helps you.
Thanks
-
I'd go with Business Name, because it's more likely to be searched. Searchers like to see content that matches their exact query.
Also, personally I hate when people use copyright / trademark annotation in copy when they don't have to. Others may disagree, that's just me!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
City Name in URL structure
I have a client whose site was built when they only served one market, and they now have that city in the majority of their URLs. I'm suggesting we redo the URL structure to remove this location from the main URLs (think homepage, about, etc.) since they have now expanded to three markets. They are seeing a lot of great organic traffic in that original market but are struggling in the new ones they've added so I'm helping to optimize their site. How critical do you think that removing that location from the URL is? I know we would need to implement 301 redirects, but wanted to get thoughts on this.
On-Page Optimization | | maghanlinchpinsales0 -
Product content length & links within product description
Hello, I have questions regarding content length and links within descriptions. With our ecommerce site, we have thousands of products, each with a unique description. In the product description, I have links to the parent category and grandparent category (if it has one) in the main product text which is generally about 175 words. Then I have a last paragraph that's about 75 words that includes links to our main homepage and our main product catalogue page. Is the content length long enough? I used to use text that was 500 words, and shortening it I still rank when launching new products, so I don't think an increase in text length will have any additional benefit. I do see conflicting information when I do searches, with some people recommending a minimum of 300 words and some saying to try and go a 1000 for category pages. In regards to the links, I noticed a competitor has stopped following this format, so I'm unsure if I should keep going too. Is it too many links to have each of the products link back to the main catalogue and homepage? Is it good to have links with anchor text to the categories a product is in? There are breadcrumbs on the page with these links already. There are already have heaps of links on our pages (footer, and a right sidebar with image links to relevant categories), so my pages do get flagged for too many links. Thanks!
On-Page Optimization | | JustinBSLW0 -
Is there any benefit to removing brand name from the title tag?
I just signed up for Moz recently, and have noticed that in my crawl errors, I have hundreds of issues with my title tag being too long. My business is selling prints for landscape/travel/nature photography, and I've built these pages dynamically to where the title tag for pages selling individual photos has the title of the photo for sale followed by a hyphen and then the brand name. The same goes for gallery pages "Gallery Name | Brand Name". Would it be worth it to shorten the title tags by removing the brand name from these pages? Or will that actually harm more than help? Thanks in advance!
On-Page Optimization | | shannmg10 -
How to overcome blog page 1, 2, 3, etc having no or duplicate meta info?
As the above what is the best way to overcome having the same meta info on your blog pages (not blog posts) So if you have 25 blog posts per page once you exceed this number you then move onto a second blog page, then when you get to 50 you then move onto a 3rd blog page etc etc So if you have thousands f blog pages what is the best method to deal with this rather than having to write 100s of different meta titkes & descriptions? Cheers
On-Page Optimization | | webguru20141 -
Meta Geotag - two locations on one website
I have a client that I would like to do a Meta Geotag for. They have two locations. Am I able to do two meta geotags on their website? Thanks!
On-Page Optimization | | OOMDODigital0 -
Duplicate Title and Meta Description Tags in Shopify with this App
Hello. I'm finding that by adding the Ultra SEO app in Shopify, I now have duplicates of the Title tags and Meta Descriptions. It looks like it's pulling title tags from the Shop info, the product or page titles as well as the Title tag I add in Ultra SEO. The website is 1bigcookie.com. The duplicate meta descriptions are from the text I entered in the meta description field in Ultra SEO. I entered the canonical url code shopify specifies to help with duplicate content, but what about duplicate title and meta description tags on the same page?
On-Page Optimization | | mymochamoney0 -
Can I use the first sentence of my page content as a meta description tag as well?
I just want to copy my content on the page and use the first or as well the second sentence of the content self for my meta description tag. Is that OK? Or should the Meta description tag be different?
On-Page Optimization | | paulinap19830 -
Image file name, is it important
If I use the same image all over my site, do I need to change the file name to avoid duplicate? Different alt text will be use on those images
On-Page Optimization | | BigBlaze2050