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    4. Post Title - Use the blog's name or not?

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    Post Title - Use the blog's name or not?

    On-Page Optimization
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    • gregalam
      gregalam last edited by

      In the tile of my post, shoudl I used my blog's name in it at the end or emit the blog name.

      EX: title of post with keywords | name of blog

      OR

      EX: title of post with keywords

      The site's name is 3 words long, so I'm worrying that those extra words are diluting the keywords in the post's name that I'm trying to target.

      1 Reply Last reply Reply Quote 0
      • gregalam
        gregalam @Getz.pro last edited by

        Right, the most important keywords are the first one's on the left. If you feel it best to add a title, do it, but it will be slightly better Search Eninge Ranking wise to omit the title.

        1 Reply Last reply Reply Quote 0
        • Getz.pro
          Getz.pro last edited by

          Name of blog is not as important as the title as SEs look from left to right regarding importance. Put name at the end IF need be. I would tend to omit the name of the site on blogs, unless the site is all a blog with no other content.

          gregalam 1 Reply Last reply Reply Quote 1
          • gregalam
            gregalam @magicrob last edited by

            The site's name is Small Business Doer, and I'm targeting small businesses, so in a way yes.

            That's a good point about wht makes someone click on a link, and a good brand name can help is what you're suggesting, as it seems more legit.

            What I'm specifically wondering, is how big of an impact will a title with say a phrase comprised of 3 keywords be vs. that same phrase with the site titel appended to the end (which is another three keywords).

            Will it make much of a difference in the search rankings by removing the site name from the end?

            1 Reply Last reply Reply Quote 0
            • magicrob
              magicrob last edited by

              Are there any useful keywords in your site's name? If so then definitely keep it in.

              It's important to keep post titles eye-catching, which usually means short with a simple message or idea, which may leave space for your brand. Personally if I can see the brand in the title as it displays on the SERP then I'm probably more likely to click on it.

              Oh and Yoast's Wordpress SEO plugin is all you need for WP...

              gregalam 1 Reply Last reply Reply Quote 1
              • gregalam
                gregalam @DavidKauzlaric last edited by

                Thanks for the quick response. It's funny because I just disabled the All in one SEO Plugin default that appends my site title to the end of my posts.

                So, you're saying that the branding outweighs the extra three words on a post?

                1 Reply Last reply Reply Quote 0
                • DavidKauzlaric
                  DavidKauzlaric last edited by

                  Personally, I like to fit in the site name or business name whenever I can. What I recommend doing is disabling any kind of auto-tagging for the site name and enter it in manually only when it fits and if it's relevant.

                  For example, All in One SEO Plugin for Wordpress by default appends your site title to the end of all title tags, no matter what. I disable this and do it manually so I know I have 100% control over my title tags.

                  It helps for branding purposes!

                  gregalam 1 Reply Last reply Reply Quote 1
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