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  4. Post Title - Use the blog's name or not?

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Post Title - Use the blog's name or not?

On-Page Optimization
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  • gregalam
    gregalam last edited by Mar 3, 2011, 10:00 PM

    In the tile of my post, shoudl I used my blog's name in it at the end or emit the blog name.

    EX: title of post with keywords | name of blog

    OR

    EX: title of post with keywords

    The site's name is 3 words long, so I'm worrying that those extra words are diluting the keywords in the post's name that I'm trying to target.

    1 Reply Last reply Reply Quote 0
    • gregalam
      gregalam @Getz.pro last edited by Mar 3, 2011, 11:55 PM Mar 3, 2011, 11:55 PM

      Right, the most important keywords are the first one's on the left. If you feel it best to add a title, do it, but it will be slightly better Search Eninge Ranking wise to omit the title.

      1 Reply Last reply Reply Quote 0
      • Getz.pro
        Getz.pro last edited by Mar 25, 2011, 5:22 PM Mar 3, 2011, 11:12 PM

        Name of blog is not as important as the title as SEs look from left to right regarding importance. Put name at the end IF need be. I would tend to omit the name of the site on blogs, unless the site is all a blog with no other content.

        gregalam 1 Reply Last reply Mar 3, 2011, 11:55 PM Reply Quote 1
        • gregalam
          gregalam @magicrob last edited by Mar 3, 2011, 10:48 PM Mar 3, 2011, 10:48 PM

          The site's name is Small Business Doer, and I'm targeting small businesses, so in a way yes.

          That's a good point about wht makes someone click on a link, and a good brand name can help is what you're suggesting, as it seems more legit.

          What I'm specifically wondering, is how big of an impact will a title with say a phrase comprised of 3 keywords be vs. that same phrase with the site titel appended to the end (which is another three keywords).

          Will it make much of a difference in the search rankings by removing the site name from the end?

          1 Reply Last reply Reply Quote 0
          • magicrob
            magicrob last edited by Mar 3, 2011, 10:36 PM Mar 3, 2011, 10:36 PM

            Are there any useful keywords in your site's name? If so then definitely keep it in.

            It's important to keep post titles eye-catching, which usually means short with a simple message or idea, which may leave space for your brand. Personally if I can see the brand in the title as it displays on the SERP then I'm probably more likely to click on it.

            Oh and Yoast's Wordpress SEO plugin is all you need for WP...

            gregalam 1 Reply Last reply Mar 3, 2011, 10:48 PM Reply Quote 1
            • gregalam
              gregalam @DavidKauzlaric last edited by Mar 3, 2011, 10:11 PM Mar 3, 2011, 10:11 PM

              Thanks for the quick response. It's funny because I just disabled the All in one SEO Plugin default that appends my site title to the end of my posts.

              So, you're saying that the branding outweighs the extra three words on a post?

              1 Reply Last reply Reply Quote 0
              • DavidKauzlaric
                DavidKauzlaric last edited by Mar 3, 2011, 10:04 PM Mar 3, 2011, 10:04 PM

                Personally, I like to fit in the site name or business name whenever I can. What I recommend doing is disabling any kind of auto-tagging for the site name and enter it in manually only when it fits and if it's relevant.

                For example, All in One SEO Plugin for Wordpress by default appends your site title to the end of all title tags, no matter what. I disable this and do it manually so I know I have 100% control over my title tags.

                It helps for branding purposes!

                gregalam 1 Reply Last reply Mar 3, 2011, 10:11 PM Reply Quote 1
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