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  4. Alt tag matching product titles - e-commerce

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Alt tag matching product titles - e-commerce

On-Page Optimization
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  • sichristie
    sichristie last edited by May 19, 2011, 7:00 PM

    Hey all,

    Just wondering if it is ok to match the alt tag to product titles.

    Imagine an e-commerce site that lists a whole lot of products on any one page for any one category.

    Each product listing has a thumbnail image beside it.

    The easiest way to implement this dynamically is to use the product title for the alt tag.

    Anyone had any experience with this? Is it overkill / spam of keywords - given that the product title is repeated.

    Our current situation is that our alt tags are simply blank or say 'photo' which is no good, and we have hundreds of thousands of pages.

    Cheers,

    Croozie

    1 Reply Last reply Reply Quote 0
    • sichristie
      sichristie @AdoptionHelp last edited by May 22, 2011, 9:56 PM May 22, 2011, 9:56 PM

      Best answer. But at a granular product line level, Amazon use 'product details' for all their products.

      Might try replicating each product title with each alt tag on one category - see how it goes.

      1 Reply Last reply Reply Quote 0
      • toeplly
        toeplly last edited by May 20, 2011, 1:06 PM May 20, 2011, 1:06 PM

        Alt Tags Must be related to the products, it's just a way to tell search Engine crawlers about image..

        I would recommend to use a good sense 3 to 5 words  about images in ALT tags rather than just a keywords..

        1 Reply Last reply Reply Quote 0
        • wildnerakademie
          wildnerakademie last edited by May 20, 2011, 4:14 AM May 20, 2011, 4:14 AM

          Just remember, Google doesn't like too long alternative text in images. Take advantage of the following two Firefox Browser add-ons: Senseo (you'll need Firebug first) and KGen. Then check the resulting keyword-density for important keywords. Maybe you'll need to provide a longer product description.

          1 Reply Last reply Reply Quote 0
          • AlanMosley
            AlanMosley last edited by May 19, 2011, 8:50 PM May 19, 2011, 8:50 PM

            you mean a product name for each image, or all images on the page have the same alt text?

            either would be better then none, but obviously better if they are unique.

            This would not be seen as spam at all. (IMO)

            1 Reply Last reply Reply Quote 0
            • AdoptionHelp
              AdoptionHelp last edited by May 19, 2011, 7:40 PM May 19, 2011, 7:40 PM

              If a human curator isn't possible (and it doesn't sound feasible for your site) then this is the next best thing. If it makes you nervous you could make the alt tag Photo of %title, but I don't think that is necessary. For example, Amazon uses the title as alt tag too.

              sichristie 1 Reply Last reply May 22, 2011, 9:56 PM Reply Quote 1
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