Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Alt tag matching product titles - e-commerce
-
Hey all,
Just wondering if it is ok to match the alt tag to product titles.
Imagine an e-commerce site that lists a whole lot of products on any one page for any one category.
Each product listing has a thumbnail image beside it.
The easiest way to implement this dynamically is to use the product title for the alt tag.
Anyone had any experience with this? Is it overkill / spam of keywords - given that the product title is repeated.
Our current situation is that our alt tags are simply blank or say 'photo' which is no good, and we have hundreds of thousands of pages.
Cheers,
Croozie
-
Best answer. But at a granular product line level, Amazon use 'product details' for all their products.
Might try replicating each product title with each alt tag on one category - see how it goes.
-
Alt Tags Must be related to the products, it's just a way to tell search Engine crawlers about image..
I would recommend to use a good sense 3 to 5 words about images in ALT tags rather than just a keywords..
-
Just remember, Google doesn't like too long alternative text in images. Take advantage of the following two Firefox Browser add-ons: Senseo (you'll need Firebug first) and KGen. Then check the resulting keyword-density for important keywords. Maybe you'll need to provide a longer product description.
-
you mean a product name for each image, or all images on the page have the same alt text?
either would be better then none, but obviously better if they are unique.
This would not be seen as spam at all. (IMO)
-
If a human curator isn't possible (and it doesn't sound feasible for your site) then this is the next best thing. If it makes you nervous you could make the alt tag Photo of %title, but I don't think that is necessary. For example, Amazon uses the title as alt tag too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Alt Tags on multiple product images
Hi I work on SEO for an ecommerce site and wanted to find out how important it is to optimise all images with alt tags. We have alt tags in place, however have not optimised descriptions for the following example images: Front of cupboard Back of cupboard Side of cupboard etc Is this dangerous for SEO if these images all have the same alt tag? We have thousands of products so it would be a huge job to update these, but if it's crucial for SEO we can work through our priorities. Thank you!
On-Page Optimization | | BeckyKey0 -
Less Tags better for SEO?
I am currently reviewing my strategy when it comes to categories and tags on my site. Having been no-indexed for some time, and having many tags with just one entry I am thinking that this is not optimal for SEO purposes. This is what I am planning: Categories - Change these to Index, but only after adding a hundred words or so by way of introduction (see this example - https://www.besthostnews.com/news/hosting/a-small-orange-news/). With the categories I am thinking of highlighting key articles as well to improve link juice distribution to older articles that are important. Tags - About half my tags have only 1 entry, with a few more just having 2 entries. I am thinking of deleting all tags with just one entry, and trying to merge those with just two or 3 entries where it makes sense to do so. I will keep these as no-index, but I think this will mean more optimal distribution of link juice within the site. I would appreciate your thoughts \ suggestions on the best practices here.
On-Page Optimization | | TheWebMastercom0 -
Exact keyword match for meta title and h1 what is best practice?
How exact should my meta titles and H1 one be compare to the keyword you wish to rank on. Eksample. When I do a research with google AdWords the keyword tool shows me: 260 monthly searches for house for rent Hua Hin 140 monthly searches for Hua Hin house for rent 70 monthly searches for House for rent in Hua Hin The first two includes the exact same 5 words while the last one includes the stopword "in". That google have different search volumens for these very smilair search queries tells me that small differences matters. So how does that effect the way i shoulf write my: a)meta titles b)H1 I feel I get better sentences often by reordering the keywords etc. “Top tips on how to rent house in Hua Hin” Instead of “Top tips if you want a house for rent in Hua Hin” Do you use stop words like “in” hua hin. (only used in 25% of the searches queries)? Also would it matter if i write a plural form of a keyword instead of a singular etc propeties and sted of property? My goal is to write easy to read and unique content but i feel i can make exact matches if required with out compromising to much.
On-Page Optimization | | nm19770 -
Should we add our company's name in page title tag or not?
We have been adding our company (Townscript) name in all the page titles. For example, in an event page of Lucknow Conclave: www.townscript.com/lucknowconclave the page title is Lucknow Conclave | Alexis Society | Townscript I read somewhere that it's not necessary to put your company's name in the title tag. Is it right? Please help!
On-Page Optimization | | sanchitmalik0 -
Post url not matching with post title ( wordpress)
I have this site called searchoflife.com on which I have noticed the post urls are not matching with the post title. For Example:Post Title - A Dialogue With NaturePost URL - http://searchoflife.com/dialogue-nature-2013-09-12 Words like 'A' and 'with' are not present in the post URL. This has been the trend since a few days. After investigating I found out that it was due to my plugin SEO ultimate which is actually creating post slugs automatically for the post urls. So my question is whether it is advisable to use post slugs instead of the full post url. Does it affect the SERPS for my site?
On-Page Optimization | | toxicpls0 -
ALT tagging images with keyword. What is too much?
I was wondering about the best practices of ALT tags in images. Say if you have an eCommerce site and you're on a product page. This product page has 5 images of the same product (different images), should you give every image an Alt tag with the keyword for that page? Or, is that keyword stuffing, and it would actually be best practice be to provide alt tags on just one image?
On-Page Optimization | | John_Francis0 -
H1 tag in the footer?
Quick question: I have been scouring SEOMoz.org along with webmaster forums looking for an answer, but we have a person who insists that the H1 tag be located in the Footer. I feel that is is fundamentally wrong because it is not the intent of the H1 tag, and I do not believe it is a best practice. That being said would we see what little value the H1 tag has disappear if we put it in the footer, would we be penalized, or am I being too vanilla by wanting to keep it in the Title position?
On-Page Optimization | | travelclickseo0 -
How to avoid keyword stuffing on e-Commerce Category pages
Hi, I'm optimizing a large, consumer electronic e-commerce superstore. Based on client's choice of keywords, I'm using product category pages as my target urls. Because of the proprietary CMS structure, product names and titles, featured on my landing pages (product category pages) create a keyword overkill, affecting various ranking factors. For example, one of the target urls / landing pages, dedicated to a specific product category, mentions the keyword over 190 times because of so many product titles in the "body" section. Would inline "rel="canonical" help? If yes, what part of the website should it "canonize"? If rel="canonical" is not the answer, what strategies would you suggest? Thanks!
On-Page Optimization | | dimanyc0