Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Alt tag matching product titles - e-commerce
-
Hey all,
Just wondering if it is ok to match the alt tag to product titles.
Imagine an e-commerce site that lists a whole lot of products on any one page for any one category.
Each product listing has a thumbnail image beside it.
The easiest way to implement this dynamically is to use the product title for the alt tag.
Anyone had any experience with this? Is it overkill / spam of keywords - given that the product title is repeated.
Our current situation is that our alt tags are simply blank or say 'photo' which is no good, and we have hundreds of thousands of pages.
Cheers,
Croozie
-
Best answer. But at a granular product line level, Amazon use 'product details' for all their products.
Might try replicating each product title with each alt tag on one category - see how it goes.
-
Alt Tags Must be related to the products, it's just a way to tell search Engine crawlers about image..
I would recommend to use a good sense 3 to 5 words about images in ALT tags rather than just a keywords..
-
Just remember, Google doesn't like too long alternative text in images. Take advantage of the following two Firefox Browser add-ons: Senseo (you'll need Firebug first) and KGen. Then check the resulting keyword-density for important keywords. Maybe you'll need to provide a longer product description.
-
you mean a product name for each image, or all images on the page have the same alt text?
either would be better then none, but obviously better if they are unique.
This would not be seen as spam at all. (IMO)
-
If a human curator isn't possible (and it doesn't sound feasible for your site) then this is the next best thing. If it makes you nervous you could make the alt tag Photo of %title, but I don't think that is necessary. For example, Amazon uses the title as alt tag too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Choosing a title tag in seo (H1 or H2 or H3)
I look many times on google that what is the best tag to set in title for seo, H1 or H2 or H3 In many forums and sites they are asking that you need to put only H2 tag in title and someone ask to put H1 in title and i am confused, Some body tell me the correct tag for seo in google, or any other search engine.
On-Page Optimization | | seom20140 -
Fewer keywords in title tag?
Hello, I have a title tag that includes three keywords and has a total of 59 characters. The third keyword is not very important. If I eliminated the third keyword, leaving the first two (for a total of 48 characters), would the ranking value of the first two keywords increase? Does including the third keyword dilute the value of the first two? Thank you!
On-Page Optimization | | nyc-seo0 -
Rel canonical tag back to the same page the tag is on?
Very simple, Why would a website (and I have seen tons doing this) link the rel canonical tag back to the same page the tag is on? Example: somepage.htm has a canonical tag linking to somepage.htm I thought the idea of this tag was to tell google if 2 pages are similar, this page is the original, and it's this page which should be indexed and the page with the tag on should pass all PR to the original. Maybe im wrong and someone can help me out to understand this.
On-Page Optimization | | activitysuper0 -
How much copy should there be on an e-commerce category page?
I'm not looking for a precise number, obviously. I'm more interested in a general range. More text means more long-tail and synonym opportunities, but of course you don't want too much copy above the fold, pushing your products down. Maybe you can get away with a short paragraph or two at the top of the page. You can always put more copy below the products, but in a recent SEOmoz e-commerce webinar, the presenter seemed to think that was silly and unnecessary. He even suggested that the algo might intentionally ignore text below products, since it's clearly not intended to be read. What do you think?
On-Page Optimization | | CMC-SD0 -
Do alt tags count towards on page keyword density?
Hello...I have written a bunch of content for my site using a useful tool called Scribe SEO which recommends keyword density at 5% if I remember correctly. So all my my newly written content is below this level but I am left wondering if by adding alt tags with my chosen keywords I will be considered to be over the limit and cause a red flag? Can anyone clarify this for me please?
On-Page Optimization | | Wallander0 -
Is it better to include the secondary keyword or site name in a title tag?
When I add a site name to my title tag with long-tailed primary and secondary keywords the title tag is longer than 70 characters. I need to include all three parts, so what should I do? At 70 characters the site name is usually partially cut off. I do not want to get penalized by Google, but I need to include the site name to have consistency. I am using the format Primary Keyword-Secondary Keyword | Site name
On-Page Optimization | | lwilkins0 -
Change in Product Name
My site - http://www.guru99.com/quick-test-professional-qtp-tutorial.html Currently caters to an automation testing product from HP called Quick Test Professional popularly know and searched as QTP Recently HP changed the product name from QTP to HP Functional Test. Considering this , what do I do with exiting QTP pages and how do I optimize the site moving ahead...
On-Page Optimization | | krishrun0
