Related products - random products or static

[nux]

Hello,

I was curious about where to get related products from.  Currently I just grab some random products from the same category.

Would there be any benefit to always linking to the same related products on a product page?

Thanks

[3States]

Right I see what you're getting at now. I wouldn't count on too much SEO benefit beyond what you'd normally expect from any other internal link. It sure makes keeping your site and internal link plan organized much easier though, right?

[nux]

Thanks for the input, but my system isn't actually products.  I just used that as an example.

Do you think there are any seo benefits of having static links to related products as opposed to random ones (different links every time google crawls)

[3States]

Hey nux,

You can also use a #tag system to sort all of your products, just like WordPress does with related posts. For example, you might sell sports equipment and both basketballs and baseballs are both tagged #balls. That will help an automatic system on your website display related products based on the tags.

Now, you can promote some products more than others. A lot of web developers will do so because they earn a higher conversion on a specific product or just have more luck selling it to visitors. Another reason I see a lot of web developers feature some products more than others is if they're gathering some traffic data on a product.

Mike