Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema.org Article, itemprop keyword, what is it?
-
I've wanted to know the answer to this for a couple of years now and haven't found anyone ever talking about it. So here goes ...
For schema.org markup on articles, http://schema.org/Article
there's an itemprop for keywords: http://schema.org/keywords
keywords
Canonical URL: http://schema.org/keywords
Keywords or tags used to describe this content. Multiple entries in a keywords list are typically delimited by commas.What's that do? Like if I use that markup with an article I publish on my site, will that get those words given that property keyword value? Will that affect SEO value? Do those replace what metatag keywords used to be? Or are they just like what metatag keywords are these days, no real value?
-
Hi Steve,
This appears to be schema used to help search engines understand the nature of content in objects containing "stuff" that search engines have trouble completely understanding. For example, I found keywords as possible markup element for a Video: http://schema.org/VideoObject
I don't think this plays into rankings at all. Google is so over that kind of easy manipulation. However, I DO think that when these are marked up in conjunction with ALT attributes for images, or transcriptions for videos, they can help Google understand the semantic relevance of that content. For example (and I am totally making this up), imagine a video of a veterinarian administering vaccines to an animal. During the video the vet keeps referring to the animal as "the patient." So from the transcript, a search engine (or someone who's visually impaired) wouldn't know that this video is about medicine for animals instead of humans. Using the schema.org markup for keywords would allow terms like "animal vaccine best practices" to be included to help search engines understand better what the content is really about.
That's my 2 cents. Hope it helps!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Markup for eCommerce Category Pages?
My research indicates that applying an ItemList schema markup to our category pages is likely the best way to go. However, I've also ready that Google discourages schema markup on category pages. I'm just wondering if any of you have applied schema markup to your category pages and, if so, how did you do it? John,
On-Page Optimization | | JohnBrown75
Essay Writer1 -
SEO Implications of using Images for Article Titles
Hi guys! New to Moz Pro. I just recently completed an online course with Moz... I have a client who is writing some new content for their site, and we are approaching it with SEO in mind. I was wondering about using an image with text on it as the article title, instead of an actual "text on the page" title. Wondering if that's going to "cost" us anything, SEO wise. I guess we could use alt-text/title/description fields to make sure the keywords are crawlable for our article title but do they have less "weight" than a standard title? How does that work? Hope my question makes sense. Article header attached mB0PXsA.jpg
On-Page Optimization | | JakeWarren1 -
Schema description wordcount guidelines ?
Hi is there a wordcount guideline for the description field in Ravens schema creator ? according to their page on event schema an excerpt from the page will show up as a short description but then their tool has a field for adding a description! I was just adding some edited copy from the page into this but if it already pulls in an excerpt is there any need ? I take it its a good idea for better control of what's displayed in rich snippet, if so what's suggested wordcount limit ? cheers dan
On-Page Optimization | | Dan-Lawrence0 -
Schema.org for a rental site with more than one apartment per address
I am looking for advices on how to best start adopting schema.org for an apartment rental site with more than one apartment per address. I would like to get feedback and suggestions on my initial thoughts. Here are the obvious ones: http://schema.org/Place for the address of the building an apartment is in. http://schema.org/ApartmentComplex for the unique page for each apartment. Any thoughts or experiences you would like to share? Thanks, Adrien O'Leary
On-Page Optimization | | AdrienOLeary0 -
Is it good to have a subdomain with keyword?
Hi, I want to ask do you thing that it is good and necessary to have a subdomain with a keyword in it when the domain doesn't include it? f.e. you have a website named domain.com but there is no keyword in it. And if you add subdomain keyword.domain.com will this bring any benefit?
On-Page Optimization | | vladokan0 -
KeyWord Density?
What is an acceptable density for a keyword? It's wise to push it as close to spam without sacrificing user experience, correct? I read an article on SeoMoz (outdated I think) that mentioned 6%. If it's a keyword phrase, do you have to make sure you don't go over the density level of a particular word in the phrase. If it's a three word phrase, do you have to not use any one word more than X% or just monitor the exact keyword.
On-Page Optimization | | JML11791 -
Keyword Density Tools
Does anyone have recommendations on the best tool(s) to use to check the keyword density of each page of a website? I'm not sure if SEOmoz has such a tool.
On-Page Optimization | | webestate0 -
Should you try to rank for misspelled keywords?
Hi there, 2 part question: Is it best practice to try to rank for misspelled keywords that bring in lots of traffic or should you instead just try to rank for the correct spelling of that keyword and hope that you rank better on the misspelling as an indirect result? E.G. The misspelled keyword "Hamilton island accomodation" is a common misspelling that brings in traffic but we have an "F" rank for that term (obviously because we spell accommodation correctly on our site). We don't want to misspell anything but are there techniques to rank better for misspellings that won't hurt content quality? The On-Page Optimization tool says that our website doesn't rank in the top 50 on Google Aus for "Accomodation Hamilton Island" or "Hamilton Island Accomodation" but when i do a manual search, we actually are the first result. Is this an error with the On-Page optimization tool? Thanks!
On-Page Optimization | | HamiltonIsland0