Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What Schema would a Web design/development/seo ageny use and what is the schema.org link?
-
What Schema would a Web design/development/SEO Ageny use, and what is the schema.org link? I cannot for the life of me figure it out.
ProfessionalService has been deprecated.
-
A web design/development/SEO agency might use various schema types to enhance their online presence and provide structured data to search engines. Here are some schema types they could utilize:
Organization: This schema type provides basic information about the agency, such as its name, logo, contact details, and social media profiles. Schema.org link: Organization.
WebPage: To mark up individual web pages on their website, providing details such as the page's URL, title, and description. Schema.org link: WebPage.
Service: To specify the services offered by the agency, such as web design, web development, SEO optimization, digital marketing, etc. Schema.org link: Service.
ContactPoint: This schema type is used to provide contact information, including phone numbers, email addresses, and physical addresses. Schema.org link: ContactPoint.
BreadcrumbList: To indicate the hierarchical structure of the website's pages, helping search engines understand the site's navigation. Schema.org link: BreadcrumbList.
By implementing these schema types, the agency can improve their website's visibility in search results and provide users with more informative and engaging snippets.
-
If you have a WordPress website, you can use SEO Yoast, to add schema, i think that is what we used on our Bristol summerhouse website.
-
A web design/development/SEO agency could use several types of Schema markup to enhance the visibility and understanding of their services on search engines. Schema.org provides structured data markup that helps search engines better understand the content and context of a webpage. Here are a few Schema types that such an agency might consider using:
Organization: This Schema type provides general information about the agency, including its name, logo, contact information, and social media profiles. It helps search engines accurately represent the agency in search results and knowledge panels.WebSite: This Schema type is used to mark up information about the agency's website itself. It can include the site's URL, potential breadcrumb navigation, and site search functionality.
Service: The "Service" Schema type can be used to describe the various services the agency offers, such as web design, web development, SEO, digital marketing, etc. Each service can have its own set of details, including a description and pricing information.
LocalBusiness: If the agency has a physical location, the "LocalBusiness" Schema type can be used to provide details about the agency's address, opening hours, and geographic coordinates. This is particularly useful for local SEO.
Review: If the agency has received reviews from clients, using the "Review" Schema type can help highlight these reviews in search results. Positive reviews can enhance the agency's credibility.
FAQPage: If the agency has an FAQ section on their website, using the "FAQPage" Schema type can help structure the questions and answers in a way that search engines understand.
BreadcrumbList: If the agency's website has a clear breadcrumb navigation structure, the "BreadcrumbList" Schema type can help search engines understand the hierarchy of pages on the site.
-
A web design/development/SEO agency might use the "Organization" schema from schema.org. This schema helps define the agency's details, such as name, logo, contact information, and services offered. The schema.org link for the "Organization" schema is: https://schema.org/Organization
-
the same answers as @Parker_Adam_916
-
Depending on the content and structure of your website, a web design/development/SEO agency may use various types of Schema markup. You can use schema markups such as Organization, WebSite, WebPage, BreadcrumbList, ContactPoint, and Review.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Duplicate LocalBusiness Schema Markup
Hello! I've been having a hard time finding an answer to this specific question so I figured I'd drop it here. I always add custom LocalBusiness markup to clients' homepages, but sometimes the client's website provider will include their own automated LocalBusiness markup. The codes I create often include more information. Assuming the website provider is unwilling to remove their markup, is it a bad idea to include my code as well? It seems like it could potentially be read as spammy by Google. Do the pros of having more detailed markup outweigh that potential negative impact?
Local Website Optimization | | GoogleAlgoServant0 -
Schema Markup Warning "Missing field "url" (optional)"
Hello Moz Team, I hope everyone is doing well & good, I need bit help regarding Schema Markup, I am facing issue in my schema markup specifically with my blog posts, In my majority of the posts I find error "Missing field "url" (optional)"
Technical SEO | | JoeySolicitor
As this schema is generated by Yoast plugin, I haven't applied any custom steps. Recently I published a post https://dailycontributors.com/kisscartoon-alternatives-and-complete-review/ and I tested it at two platforms of schema test 1, Validator.Schema.org
2. Search.google.com/test/rich-results So the validator generate results as follows and shows no error
Schema without error.PNG It shows no error But where as Schema with error.PNG in search central results it gives me a warning "Missing field "url" (optional)". So is this really be going to issue for my ranking ? Please help thanks!6 -
Schema Markup Validator vs. Rich Results Test
I am working on a schema markup project. When I test the schema code in the Schema Markup Validator, everything looks fine, no errors detected. However, when I test it in the Rich Results Test, a few errors come back.
Intermediate & Advanced SEO | | Collegis_Education
What is the difference between these two tests? Should I trust one over the other?1 -
Link flow for multiple links to same URL
Hi there,
On-Page Optimization | | doctecs
my question is as follows: How does Google handle link flow if two links in a given page point to the same URL? (do they flow link individually or not?) This seems to be a newbie question, but actually it seems that there is little evidence and even also little consensus in the SEO community about this detail. Answers should include source Information about the current state of art at Google is preferable The question is not about anchor text, general best practises for linking, "PageRank is dead" etc. We do know that the "historical" PageRank was implemented (a long time ago) without special handling for multiple links, as e.g. last stated by Matt Cutts in this video: http://searchengineland.com/googles-matt-cutts-one-page-two-links-page-counted-first-link-192718 On the other hand, many people from the SEO community say that only the first link counts. But so far I could not find any data to back this up, which is quite surprising.0 -
Do Parent Categories Hurt SEO?
I have parent categories and subcategories. Will it be harder for the subcategories to rank well because they have a parent category? The URL is longer, for one. I am just wondering if I should not have parent categories. I have one category page doing really well and I am trying to boost the others (most of which are subcategories) and this is a concern for me. Thanks! Edit: I also have a category that has 2 parent categories. I want it automatically in those 2 categories and one of its own. By itself it is very important keyword. Is this ok or should I have it be a parent category?
On-Page Optimization | | 2bloggers0 -
SEO Optimizing in UMBRACO
Hi there, I am planning to use UMBRACO to manage my existing website, so my question to Seomozzers out there is what should I be aware of, how safe is it to have UMBRACO in terms of SEO. By using this software, would it be possible to get a positive or negative impact on my keyword rankings? Thanks!
On-Page Optimization | | matti_wilson0 -
Any SEO effect(s) / impact of Meta No Cache?
Hi SEOMoz Guys, Hope you guys are doing well. I've been searching online and bumped into this archived page (http://www.seomoz.org/qa/view/34982/meta-nocache-affect-ranking). I would like to get an updated take on this issue whether or not the meta no cache code on a page bears negative/positive or no SEO impact / effect. <meta http-equiv="Pragma" content="no-cache" /> <meta http-equiv="Cache-Control" content="no-cache"/> Thanks! Steve
On-Page Optimization | | sjcbayona-412182 -
Is there a SEO penalty for multi links on same page going to same destination page?
Hi, Just a quick note. I hope you are able to assist. To cut a long story short, on the page below http://www.bookbluemountains.com.au/ -> Features Specials & Packages (middle column) we have 3 links per special going to the same page.
On-Page Optimization | | daveupton
1. Header is linked
2. Click on image link - currently with a no follow
3. 'More info' under the description paragraph is linked too - currently with a no follow Two arguments are as follows:
1. The reason we do not follow all 3 links is to reduce too many links which may appear spammy to Google. 2. Counter argument:
The point above has some validity, However, using no follow is basically telling the search engines that the webmaster “does not trust or doesn’t take responsibility” for what is behind the link, something you don’t want to do within your own website. There is no penalty as such for having too many links, the search engines will generally not worry after a certain number.. nothing that would concern this business though. I would suggest changing the no follow links a.s.a.p. Could you please advise thoughts. Many thanks Dave Upton [long signature removed by staff]0