Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What Schema would a Web design/development/seo ageny use and what is the schema.org link?
-
What Schema would a Web design/development/SEO Ageny use, and what is the schema.org link? I cannot for the life of me figure it out.
ProfessionalService has been deprecated.
-
A web design/development/SEO agency might use various schema types to enhance their online presence and provide structured data to search engines. Here are some schema types they could utilize:
Organization: This schema type provides basic information about the agency, such as its name, logo, contact details, and social media profiles. Schema.org link: Organization.
WebPage: To mark up individual web pages on their website, providing details such as the page's URL, title, and description. Schema.org link: WebPage.
Service: To specify the services offered by the agency, such as web design, web development, SEO optimization, digital marketing, etc. Schema.org link: Service.
ContactPoint: This schema type is used to provide contact information, including phone numbers, email addresses, and physical addresses. Schema.org link: ContactPoint.
BreadcrumbList: To indicate the hierarchical structure of the website's pages, helping search engines understand the site's navigation. Schema.org link: BreadcrumbList.
By implementing these schema types, the agency can improve their website's visibility in search results and provide users with more informative and engaging snippets.
-
If you have a WordPress website, you can use SEO Yoast, to add schema, i think that is what we used on our Bristol summerhouse website.
-
A web design/development/SEO agency could use several types of Schema markup to enhance the visibility and understanding of their services on search engines. Schema.org provides structured data markup that helps search engines better understand the content and context of a webpage. Here are a few Schema types that such an agency might consider using:
Organization: This Schema type provides general information about the agency, including its name, logo, contact information, and social media profiles. It helps search engines accurately represent the agency in search results and knowledge panels.WebSite: This Schema type is used to mark up information about the agency's website itself. It can include the site's URL, potential breadcrumb navigation, and site search functionality.
Service: The "Service" Schema type can be used to describe the various services the agency offers, such as web design, web development, SEO, digital marketing, etc. Each service can have its own set of details, including a description and pricing information.
LocalBusiness: If the agency has a physical location, the "LocalBusiness" Schema type can be used to provide details about the agency's address, opening hours, and geographic coordinates. This is particularly useful for local SEO.
Review: If the agency has received reviews from clients, using the "Review" Schema type can help highlight these reviews in search results. Positive reviews can enhance the agency's credibility.
FAQPage: If the agency has an FAQ section on their website, using the "FAQPage" Schema type can help structure the questions and answers in a way that search engines understand.
BreadcrumbList: If the agency's website has a clear breadcrumb navigation structure, the "BreadcrumbList" Schema type can help search engines understand the hierarchy of pages on the site.
-
A web design/development/SEO agency might use the "Organization" schema from schema.org. This schema helps define the agency's details, such as name, logo, contact information, and services offered. The schema.org link for the "Organization" schema is: https://schema.org/Organization
-
the same answers as @Parker_Adam_916
-
Depending on the content and structure of your website, a web design/development/SEO agency may use various types of Schema markup. You can use schema markups such as Organization, WebSite, WebPage, BreadcrumbList, ContactPoint, and Review.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Markup Warning "Missing field "url" (optional)"
Hello Moz Team, I hope everyone is doing well & good, I need bit help regarding Schema Markup, I am facing issue in my schema markup specifically with my blog posts, In my majority of the posts I find error "Missing field "url" (optional)"
Technical SEO | | JoeySolicitor
As this schema is generated by Yoast plugin, I haven't applied any custom steps. Recently I published a post https://dailycontributors.com/kisscartoon-alternatives-and-complete-review/ and I tested it at two platforms of schema test 1, Validator.Schema.org
2. Search.google.com/test/rich-results So the validator generate results as follows and shows no error
Schema without error.PNG It shows no error But where as Schema with error.PNG in search central results it gives me a warning "Missing field "url" (optional)". So is this really be going to issue for my ranking ? Please help thanks!6 -
Schema Markup Validator vs. Rich Results Test
I am working on a schema markup project. When I test the schema code in the Schema Markup Validator, everything looks fine, no errors detected. However, when I test it in the Rich Results Test, a few errors come back.
Intermediate & Advanced SEO | | Collegis_Education
What is the difference between these two tests? Should I trust one over the other?1 -
SEO Implications of using Images for Article Titles
Hi guys! New to Moz Pro. I just recently completed an online course with Moz... I have a client who is writing some new content for their site, and we are approaching it with SEO in mind. I was wondering about using an image with text on it as the article title, instead of an actual "text on the page" title. Wondering if that's going to "cost" us anything, SEO wise. I guess we could use alt-text/title/description fields to make sure the keywords are crawlable for our article title but do they have less "weight" than a standard title? How does that work? Hope my question makes sense. Article header attached mB0PXsA.jpg
On-Page Optimization | | JakeWarren1 -
Looking for live web examples of Medical schema
Has anyone seen a hospital system or medical clinic properly employ schema markup to their sites? This seems like very new territory, and we want to do it right by our client. Are there any best practices I need to look out for?
Web Design | | Madgenius3 -
Recommended Schema for a Collection/Category page?
Hi There! Taking on a small project up updating and adding in Schema to a clients site; a previous developer half put in data vocabulary. In my planning I was wondering if their would be a best schema type for category page of products - or a collection of products? Any ideas and experience? Thanks!
On-Page Optimization | | paul-bold0 -
Removing navigation menu items/links on homepage
We are redesigning our website after a long stint with an SEO firm who also handled our design/dev. We want to clean up the links on our homepage but don't want to screw up our IA or SEO. We want to delete some navbar menu items and a whole bunch on random links to our evergreen content below the fold. Would we need to reposition those navbar items/content links to our footer or somewhere else on the homepage to maintain our internal linking structure? It would be great if you could take a look at our site and give us any suggestions or advice on the best way to go about this. Thanks!
On-Page Optimization | | Lorne_Marr1 -
Best SEO Extension/Plugin for NOPCommerce Site?
Hi I am working for a client who is using NOPCommerce. It doesn't look like they have a SEO Plugin in - although you can add meta descriptions to Products - which works fine, the Product categories have SEO components too but do not seem to work and all 'other' content /CMS pages have no SEO components whatsoever. Does anyone know of a plugin which would resolve this? (PS never used NOPCommerce before!)
On-Page Optimization | | AllieMc0 -
How many outbound links is too many outbound links?
As a part of our SEO strategy, we have been focusing on writing several high quality articles with unique content. In these articles we regularly link to other websites when they are high quality, authoritative sites. Typically, the articles are 500 words or more and have 3-5 outbound links, but in some cases there are as many as 7 or 8 outbound links. Before we get too carried away with outbound links, I wanted to get some opinions on how many outbound links we should be trying to include and more information on how the outbound links work. Do they pass our website's authority on to the other website? Could our current linking strategy cause future SEO problems? Finally, do you have any suggestions for guidelines we should be using? Thank you for your help!
On-Page Optimization | | airnwater0