Internal Links - How to Increase them, Categories not being considered as Internal Links
-
Hi All:
As per my understanding, Internal Equity Passing Links is a metric defining PA. Now my website has around 65 internal links while few of my competitors have more than 180 links.
I am unable to understand how to increase the internal links passing equity on my website, because I can see, more number of links on my website than my competitors but opensiteexplorer does not show that.
I am really confused. Please help out if anyone knows something about this issue.
Thanks in advance.
-
We have a similar scenario. Many of the competitors have got more internal equity passing links and some of our clients have 0 or 1. We know that our clients have more links than these. We crawled the sites using the https://moz.com/researchtools/crawl-test and still showing same results. Any idea?
-
I would assume that any templated links won't count for internal equity passing links - for example the header, footer, sidebar, breadcrumbs and any other link lists that are repeated around the site even within body text.
I would therefore likewise assume it will only count unique/untemplate/natural looking natural links within body text (whether these be unique anchor texts, unique surrounding body text or uniquely coded possibly).
However when I compare to competitors this thesis not hold true. So it doesn't seem to work on these principles either!
-
I am also having the same issue. Wish there was more info on how to outdo out competitors on this particular issue. I know it's not the sole issue but we are trying to tip the balance here.
I have tried manually counting body text links manually on my site but this doesn't match moz count in any way either. I can't understand where it gets its count from. Without clearly understanding how this internal link equity count is made we can't take action to improve on it.
This has to be one of the most frustrating of all metrics in the Moz tool!
-
Have you by chance gotten this sorted out over the last several months? I'm seeing the same issue (using a BigCommerce template), and I'm not sure whether it's a Moz reporting issue or actually an issue with how Google sees the links on my site. Webmaster Tools shows many internal links, but Moz shows none.
Any insight you can offer would be very much appreciated.
-
Thanks for this explanation !!! This definitely helps.
I have a followup question on the same.
On the portal - http://www.champu.in , my front home page has sitemaps listed at the bottom of the page as a link, and sitemap page further has tons of links.
Unfortunately, using the OpenExplorer tool to see the links, which sitemap page has, it only shows one link and no other links.
I am unsure if this s regarding the template I am using as I can see some other websites on same platform - zencart having links being counted by OE.
Please share some advise on this, This would be extremely helpful.
-
All companies use different link indexes, so in a sense all of them are estimated to some degree. Google has the largest link index, but even then, it doesn't always "count" all the links in it's index as relevant.
Moz tries hard to include the links most likely to "count" and pass link equity. While no system is perfect, we're pretty proud of ours. Ahrefs and Majestic both have solid link indexes as well, both with their strengths and weaknesses.
I am unsure why you are not able to access more than 40-41 links for your competitors. We do limit the number of links to any given domain to 25. (meaning if Moz links to you 100 times, we'll only show you 25 of them). if you think it's another issue, feel free to give us the URL or if you'd like to keep it private you can ask the help team at help at moz.com. Hope this helps. Cheers.
-
Cyrus: Thanks for the note.
This has definitely helped us understand and prioritize the work. We are pretty new to SEO world and learning things step by step with the help of professionals on moz like you.
Just a small question here, that when i see my external links on Alexa, it shows more than my immediate competitors, however, in the openexplorer tool, it shows that I have less number of external links.
Moreover, i am not able to identify more than 40-41 external links which are linked to any of my competitor.
Any lights on this one.
-
Here's the thing: while internal links might help your PA, PA itself is a measurement of all incoming link metrics to the page, both external and internal.
Also, while internal links can help your PA score, we weight external links more, because external links tend to play a larger influence in Google's algorithm.
After the first few internal links, additional links probably won't move the needle much for you. Too many and it's easy to over-optimize. The best internal links are natural, and often located in the body of the text with anchor text that isn't forced, like in the paragraph above.
Hope this helps! Best of luck with your SEO.
-
We have added breadcrumbs anyway but still it does not show up.
-
Thanks Saijo. This is helpful.
-
You could try adding breadcrumb navigation to your pages to add some quality internal links. Another option is to cross link to your main pages from within the content where possible. Having a health amount of internal links is great and all but don't focus a lot on internal links alone, it's not something that will dramatically improve your ranking
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long until links lead to a ranking increase?
I've gotten some good links to my homepage recently. How long until I'm likely to see an increase in ranking? Let me know, thanks.
Link Building | | RafeConnection1 -
Link from a directory
Hi, im submitting a clients website to some directories. They are a dental practice and I'm adding them to this website http://goo.gl/Tvyabd Once i added the business to its directory it asked me to add a link (in so many words) back to its website from my clients website. Is this ok to do or is it seen as spam? Im confused about this as sometimes directories are free and sometimes they ask for a fee for it to be fast tracked to put it on the website. I always check the Domain authority of the websites and make sure they are relevant to the industry that I'm working in but again not sure if this would be seen as "paying" for links. Thanks Ade
Link Building | | popcreativeltd0 -
A website with a spam score of 5 is back linking to me. How important is to get that link removed?
There is a website that OSE has identified with a spam score of 5, it back links to me with a very specific key word. How important is it to have them remove those links?
Link Building | | absoauto0 -
Spammy Links in MOZ but when I go to the external link I can't find a link to us
I was going to try to contact webmasters to see if they would remove some of our spammy links. I see alot of them in MOZ but when you go to the site our anchor text is not there. Is this good? How often does MOZ refresh external links. Please see: http://www.opensiteexplorer.org/anchors?site=www.totalvac.com None of the links for the anchor text <a class="clickable title link-pivot" title="See top linking pages that use this anchor text." data-text="vacuum cleaner parts vacuum parts vacuum bags vacuum cleaner bags" data-id="46391436859">vacuum cleaner parts vacuum part...</a> in MOZ exist? We got hit extremely hard by Penguin in May
Link Building | | totalvac0 -
Link building during link removal
We were advised by out outsourced link removal vendor not to build any links while they are removing links pointing to our site. I am worried that our site will lose significant traffic if we dont build any new links while waiting for them to remove links that caused our site to be penalized. What are your thoughts?
Link Building | | WizardOfMoz0 -
Does the twitter link shortening service reduce link value (strength).
We have many SEO team members that use Twitters link shortening service, will this reduce the strength or value of the page to be indexed? I ask this cause the displayed URL isn't the actual page it is going to and would like to make appropriate changes to improve our company's SEO For example: http://t.co/zHu8vIcjPx is going to page http://4wheelonline.com/atv/QuadBoss.107503 Thank you for your assistance.
Link Building | | WebRiverGroup0 -
JavaScript is crawled by search engines, isn’t it? Does it mean that links embedded in JavaScript pass link juice?
I wonder If links embedded in JavaScript from an external Website pass link juice to the linked page and thus have a positive effect on google rankings. I read that JavaScipt is craweld. Does it mean that also the link juice is passed? I'm looking forward to your answers.
Link Building | | Tabea0