How is it possible to create unique content (never blogged or discussed before) content on common topics? Is it practically possible?
-
It is a common advise by all seo experts to write unique and useful content in the articles or blog posts. How is it possible to find unique topics when thousands of small business owners blog on similar business?
Is it really possible? Any advise on this.
-
If you use your own style/company personality and address your individual market then you can boost engagement. You can also try vlogging (video blogging) or even podcasts (audio). Hope this helps
-
What questions do your customers or potential leads have? Answer these questions. They're obviously not already finding the content, and it's content that they want.
-
Lesley is absolutely correct. Writing a unique copy or even thousands of unique variations of a single article is very much possible. The best examples are article directories that contain thousands if not lakhs of unique articles on a same topic. Writing unique copy does not always mean to re-invent the wheel but can also be rewriting it while retaining the meaning or essence of the article, including some phrases or sentences unique to the author's writing style or something of that sort.
The key here is to make your copy different from millions of others that are already written and in the search engines' indices. It is also highly important to come up with such a variation that really adds value to your website and the Internet on the whole. Your web copy should justify its presence in the search engines by providing real value to the visitors. If you can do this, chances of your copy out-ranking the competition become high (of course can depend on ton of other ranking factors) as such content will be a natural link magnet and within no time, it would gain lot of SEO goodies.
Being a very strong advocate of unique and quality content my self, I give clear instructions to my content team while pointing them to few sample articles that are already there on the Internet.
Best regards,
Devanur Rafi.
-
It is totally possible with just about every topic. Write interesting articles that people want to read, it does not matter if someone else has written an article on it, make it your own article. Put your own spin on it. It is kind of like vampire stories, people keep writing them with new spins on them.
It really does not matter if the topic has been covered before, what you are wanting is original content. Don't copy other articles, get ideas from them, but use your own wording. I am sure there are thousands of articles about places to visit in Seattle, but maybe your article has places mixed together that are not found in just one other article.
Sometimes it can be difficult, but every topic can be written about, you just have to find a focus of what you are wanting to write about.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog Category Subfolders
Wondering the opinion on blog category subfolders, in the URL? Example: www.website.com/blog/**category/blog-post **vs www.website.com/blog/blog-post. Thanks !
Local SEO | | Trent.Warner1 -
If I kill off the franchisee websites and create a corp SEO monster...will my Company's SEO suffer? Pros and Cons?
Our 25 franchisees sell one product of our 7 within the Corporate porfolio. We getting ready to release a brand new corp website employing all the best possible SEO practices. Since the franchisee's barely maintain their 3-page website...we are thinking of killing them off. We will create some market pages on the Corp side and continue to use HubSpot to pass along leads to the individual franchisees. Corporate has robust Content Marketing strategy in place. Any suggestions? Cases studies?
Local SEO | | Joseph.Lusso0 -
Community Discussion: Miriam's 2017 Local SEO Predictions ... And Yours?
I want to start this thread by thanking everyone in our community who has started and contributed to great threads this past year. You guys are an inspiration! I want to offer up a few predictions for the Local SEO industry in 2017 and ask you to contribute your own: Attribution will be big in 2017. Google will roll out a more thorough set of attributes in the GMB dashboard as we move forward through the new year. We'll see further rollout out of paid packs in service industries in which Google can play the middle man role. Free-packs won't be gone by the end of the year, but there will be fewer of them. Even SMB local businesses will have to start to tackle the ramifications of voice search. Local SEO will continue to merge with traditional, offline marketing. Local business websites will still matter, but Google will continue to do all it can to keep users within layers of its own local product, and some people will find this maze a bit bewildering. Reviews will finally be recognized as an integral facet of citations, rather than as something separate from them. Now, please, look into your own crystal ball and share your predictions with the community. What are your predictions for Local SEO in 2017? I'd love to know. And, while I'm at it, please let me wish each of you a busy and profitable new year in our exciting industry!
Local SEO | | MiriamEllis4 -
Duplicate content across a number of websites.
We have a client who has approximately 25 retail sites (mini department stores) selling in general the same merchandise ranges - some stores carry all the ranges (brands) while others have fewer due to space restrictions. Each destination is different has its own branding and unique selling point which needs to be reflected. The client wants us to build individual websites for each location as they want to promote each location individually. I know that the search engines don't penalise duplicate content, but the core of each website is going to be essentially the same. My concern is there is no way you could write 25 different pages about the same Colony Candle range! Any ideas suggestions would be much appreciated - a one site option would not work as the client wants individual website and due to the different branding, USP and the fact they want to market them individually I would agree with them. Thanks Fraser
Local SEO | | fraserhannah0 -
SEO and IP based content
Hello, We are building a guide/directory that will service multiple cities across Canada. Currently, our home page will detect your IP, and display local content on the home page. Although we feel this is incredibly useful to the end user, we are worried about how search engines will interpret our home page. In addition to our home page, should we have landing pages for each city that we are in? and should we follow site structure like this? www.thesite.com/vancouver So if a user from Vancouver goes to our home page, they will see Vancouver related content, but how would a search engine see the home page? We would like to know the best approach to placing well for searches in different Canadian cities. Most of our searches will be city specific: Calgary widgets, Vancouver widgets, etc. Thanks
Local SEO | | ebk0 -
Building Great Content
When writing content. Let's say I write fantastic useful content that most home buyers (since I'm a realtor) would benefit from, but they don't have a website, so they aren't going to link back to me anywhere. Whats the best way to get your content seen? Do you recommend putting it on facebook and promoting it? It's just tough in my business because it's such a commodity but I know there has to be a way. I'm just trying to see the best way before I spend TONS and TONS of time on writing actual useful and great content. As of now it's been a risk vs. reward thing and I haven't done it, but I feel like now is the time. Thanks!
Local SEO | | Veebs0 -
What can I do to rank higher than low-quality low-content sites?
We lost our site in an actual meltdown at our hosting provider in January, and decided to do a new site instead of bring back a dated backup. So we've only been "active" at our URL since about May. That said, I have not seen any irregular or unexpected penalties. Not showing up is natural if you have literally nothing to show. We have had a site since then, though, and while it isn't going to win any award, we've built it with best practices using sites like this, trying to use natural, helpful, actual language to convey what we do and why we do it (we're web developers for small business making WordPress sites). Paying attention to titles, keyword frequency and variability, alt tags, etc. Always erring on the conservative side. While we build sites for people across the country (and a few in places like the UK), we just moved into an actual office space in our hometown so it's never been more important to push our visibility locally. We've just come back on the scene, in relative terms, so there's no expectation we'll crack the top five or ten; they all have teams of people and bags of capital and have been around many, many years, plus they link to the dozens upon dozens of sites they have done and promote their appearances in press releases and such. Their content is not bad, and most of it is good and not spammy. They are being genuine. That said, we're in the late 40s to late 50s right now. Happy to show up at all, but after that first group of legitimate sites, there are automatically generated webpages (which I thought couldn't even be listed...one is an MP3 download site that mentions one of the top companies in the page title, and just has a random video on the page) local companies touting themselves as SEO "experts" that say things like "Here at Company X, we work hard to bring you the best Rochester, NY web design in the hopes that when you make your Rochester, NY web design decisions, you'll think of us first Rochester, NY web design." I changed the company name and the location, but that's an actual line from their site job listings from places like Craigslist and Indeed hair stylists dentists (?!) Our code validates, we've incorporated Schema for our addresses, our site is usually fast (650ms to 1.3s in Pingdom from Dallas). We don't do any redirecting, our metas likes everyone else's don't count for ranking but are thoughtfully produced, we pay attention to using concise and accurate URLs without stop words, etc. There are also very very few resources loaded on a given page. That said, there's not a lot on the blog that's new and all told we have I think 13 total pages including a few posts. Is it even possible to get close to the actual pack if we, for example, posted more regularly? I was just reading here about how we shouldn't put our links in the site footers of our clients (which we don't always anyway), so I have them only as branded links, only on the homepages, and only on sites that, when crawled, didn't have nonzero spam scores (everyone else has a nofollow link in our portfolio). I realize this is a super generic question but I wasn't quite sure how to search out this particular use case given that our aspirations are so basic...just trying to figure out if there's something obvious we're missing and shooting ourselves in the foot over. A thousand pledges of gratitude! (if this is too common and I just didn't see a duplicate, let me know and I will delete it or ask for it to be deleted....also, I don't want to appear spammy so I am not linking to my site unless it's absolutely necessary...not sure what protocol is...I'm pretty self-aware so I do believe everything I've said above is true).
Local SEO | | eaglenestmedia1 -
Local SEO Best Practices for 2,000+ 'location' service area business
Hi Moz Community! We operate a business where we have a network of 2,000+ technicians around the country who help people repair their mobile phones. These techs do the fixing at the customer's location, making them service area businesses. Even after scouring all of the go-to places on local SEO, I'm struggling to find best practices for this type of situation - the fact that our techs are operating in service areas presents a number of challenges. The biggest one, it seems, is that inevitably service areas are going to overlap. When I talked to a Google rep on this he said this "might" cause our locations to get de-listed and we'd just have to test and find out. Other challenges include the fact that we cannot bulk upload the service areas of our techs, and we cannot bulk verify - meaning there is a ton of work to do at our scale. Any suggestions on where to go to find resources on this specific topic, or an example of someone doing this well we can model? Thanks everyone!
Local SEO | | JohnGroves1