Pros or Cons of adding Schema Markup via HTML or through Webmaster Data Highlighter
-
Hello,
I am in the process of adding schema to a site that I am working on,, are there advantages or disadvantages to adding via html on site or through webmaster tools?
Thank You
-
My apologies, it's been a while on this thread. Just tested what, and it doesn't what? What site? What would be awesome?
-
Hmm, not sure about that, I've just tested it and it doesn't. Thinking about it for a second, Google would need access to your site to do that Would be awesome though.
-
I'm going to go with what may be the least amount of hassle to you, in relation to the CMS I'm most familiar with.
My example depends on what CMS/Framework you're using and if you enter the data manually, or if it's just being pulled in via some kind of API/Feed... what have you. Which it sounds like the latter is the case.
My use case is WordPress and manual data entry. It shouldn't take an experienced WP dev long to write a plugin for a single Schema type (Local Business - Event, etc.). It sounds lazy, but if you're not terribly comfortable with HTML - that alone would be a time saver.
However, if you're pulling these events in via some RSS Feed or API, that will likely require more dev time. The latter being the most dev time of all, even provided adequate documentation.
In any case, you wouldn't be able to get there without some amount of developer time/involvement. As far as I know, there isn't a plugin that handles your particular use case as I understand it.
Also, if you are using WordPress and you're using a plugin to pull in this feed - it could be about as time consuming as the second option. Plus, there's the added hassle of making a plugin work with a plugin. That wouldn't be the best idea either, but then again - sometimes my estimates are off.
Long story short, you will more than likely have to consult a developer on this one.
-
Thanks Travis!
Sorry to bug you again, looking at the tags (in this case the dates, venue and addresses) are dynamic. How can I add schema markup to them and show the changing event times? The site has a larger number of events per page.
Thanks again
-
That option is initially unavailable until you start highlighting elements (Name, etc.). The button will change from muted/grey to red in the top right of the highlighting tool.
-
When using the GWT it only allows you to publish, I do not see anything that shows create "HTML"
-
Once you are done highlighting and selecting the type of data, you will need to click the red 'create HTML' button and add it to the page. When that's done, you should be able to see the verified markup with the rich snippet tool.
You have the correct URL for the tool, so you may not have added the marked up HTML to your page.
-
Travis,
So I would be okay strictly using GWT Highlighter for Schema and it would cover me for the other engines as well? Is there any way to view it after adding just to verify, http://www.google.com/webmasters/tools/richsnippets does't seem to work.
TY!
-
If I remember correctly, GWT Highlighter outputs HTML with Schema once all of the highlighting is done.
-
Yeah, that tool simplifies schema.org examples. Just enter the info into it, see how the HTML should look, then copy/paste/edit it to match your websites HTML.
-
Have you ever used something like this for adding via html http://schema-creator.org/ or are you just pulling the code from schema.org and adding directly to your sites?
-
Advantage to doing it via HTML: picked up by all search engines, not just Google.
Don't think there is an advantage over doing it through GWT.. except that it might be easier to use for the less technically inclined.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can have FAQ schema code in home page?
Hi, can we have FAQ schema code in Home page ? we wrote some question and answer in drop down box on home page, and also add the schema code script to the head tag of page, but it does not work !,( other pages of our site show the FAQ in the SERP correctly) I want to know this problem is because its on Home Page ? or because its in Drop down style ? its the url of our site: http://payamgostar.com/
Intermediate & Advanced SEO | | allenwebmaster0 -
JSON-LD schema markup for a category landing page
I'm working on some schema for a client and have a question regarding the use of schema for a high-level category page. This page is merely the main lander for Categories. For example: https://www.examples.com/pages/categories And all it does is list links to the three main categories (Men's, Women's, Kid's) - it's a clothing store. This is the code I have right now. In short, simply using type @Itemlist and an array that uses @ListItem. Structured Data Testing Tool returns no errors with it, but my main question is this: Is this the _correct _way to do a page like this, or are there better options? Thanks.
Intermediate & Advanced SEO | | Alces0 -
Does having active urls with and without trailing .html impact SEO?
A recent update resulted in duplication of urls on our site due to inconsistent url structure: Example: /category2.html and /category2 both active on the site as the same page Will this hurt and should we create redirects using only one version of the url? /category2.html redirect to /category2
Intermediate & Advanced SEO | | Karri_Parks0 -
URL Parameter Setting Recommendation - Webmaster Tools, Breadcrumbs & 404s
Hi All, We use a parameter called "breadCrumb" to drive the breadcrumbs on our ecommerce product pages that are categorized in multiple places. For example, our "Blue Widget" product may have the following URLs: http://www.oursite.com/item3332/blue-widget
Intermediate & Advanced SEO | | Doug_G
http://www.oursite.com/item3332/blue-widget_?breadCrumb=BrandTree_
http://www.oursite.com/item3332/blue-widget_?breadCrumb=CategoryTree1_
http://www.oursite.com/item3332/blue-widget_?breadCrumb=CategoryTree2_ We use a canonical tag pointing back to the base product URL. The parameter only changes the breadcrumbs. Which of the following, if any, settings would you recommend for such a parameter in GWT: Does this parameter change page content seen by the user? Options: Yes/No
How does this parameter affect page content? Options: Narrows/Specifies/Other Currently, google decided to automatically assign the parameter as "Yes/Other/Let Googlebot Decide" without notifying us. We noticed a drop in rankings around the suspected time of the assignment. Lastly, we have a consistent flow of products that are discontinued that we 404. As a result of the breadcrumb parameter, our 404s increase significantly (one for each path). Would 800 404 crawl errors out of 18k products cause a penalty on a young site? We got an "Increase in '404' pages' email from GWT, shortly after our rankings seemed to drop. Thank you for any advice or suggestions! Doug0 -
Acceptable use of availability attribute 'preorder' value in rich snippets schema markup and Google Shopping feed?
Hello all, Could someone please advise on acceptable use of the availability attribute 'preorder' value in rich snippets schema markup for our websites and the Google Shopping feed? Currently all of our products are either 'in stock' or 'out of stock', also mentioned was 'available for order' but I found that in the 2014 Google Shopping update, this value will be merged with 'in stock' here 'We are simplifying the ‘availability’ attribute by merging ‘in stock’ with ‘available for order’ and removing ‘available for order’. The products which we would like to mark as 'preorder' have been in stock and then sold out, however we have a due date for when they will come back into stock, so therefore the customer can preorder the product on our website i.e. pay in advance to secure their purchase and then they are provided with a due date for the products. Is this the correct use of the 'preorder' value, or does the product literally have to never have been released before? The guidance we have is: 'You are taking orders for this product, but it’s not yet been released.' Is this set in stone? Many thanks in advance and kind regards.
Intermediate & Advanced SEO | | jeffwhitfield0 -
I formed a network with 12 domains in 3 different data centers.
I formed a network with 12 domains in 3 different data centers.How should I link them to my main Domain? I did something : all minor domains link to main domain site-wide (nofollow) and 3-5 internal links from each minor domains go to sub pages of the major domain (dofollow linking from content). Shall I link each other like A>>c>d......
Intermediate & Advanced SEO | | onlinegiyim0 -
Managing Multiple Websites via Add-On Domain
Hey SEOMOZ community, I've always been curious about whether or not hosting multiple websites through an 'add-on' domain has positive/negative effects on SEO for websites. Currently, I'm hosting 5 sites through an add-on domain at Hostgator.com. Is this a poor way to set-up my sites or is this OK?
Intermediate & Advanced SEO | | NiallSmith0 -
Schema.org helps ranking?
Hello everybody! I want to know if Schema.org has any impact on ranking? Thanks!
Intermediate & Advanced SEO | | seomasterbrasil0