Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Reverse proxy a successful blog from subdomain to subfolder?
-
I have an ecommerce site that we'll call confusedseo.com. I created a WordPress blog and CNAME'd it to blog.confusedseo.com. Since then, the blog has earned a PageRank of 3 and a decent amount of organic traffic.
I am considering a reverse proxy to forward blog.confusedseo.com to confusedseo.com/blog/. As I understand it, this will greatly help the "link juice" of the root domain. However, I'm concerned about any potential harm done to the existing SEO value of the blog. What, if anything, should I be doing to ensure that the reverse proxy doesn't hurt my "juice" rather than help it?
-
Hey, I have a question in this:
We have setup a seperate Google Analytics ID and Google Search Console Property for the sub-domain and then if we are using reverse proxy to keep it under sub-directory.
So what happens to the GA tracking and Google Search Console in this case?
You can read my full question here:
-
Hi there,
Im investigating the same reverse proxy solution for my eCommerce blog. was your implementation successful?
-
Canonical will pass link juice almost exactly like 301s will, so there's no harm in going that route. Matt Cutts explains that in this video: http://www.youtube.com/watch?v=zW5UL3lzBOA
You sound like you're good to go. You've got duplicate content worked out, and you've got a plan to retain link juice (canonical).
-
Since the subdomain does still exist live, someone doing a reverse proxy would need to take some steps to mitigate duplicate content issues. The first would be to set up the new permalinks and rel canonical tags via Wordpress and Yoast's SEO plugin (which rocks, btw). Then you would need to do the robots.txt/GWT steps that you quoted. If there's anything else that needs doing, I am definitely all ears before I attempt this.
-
Ah! I misunderstood the bit about reverse proxying. In that case... to be perfectly honest, I'm not sure.
When you setup a reverse proxy, what happens to the sub-domain? Does it go away or does it still exist live? If it remains live, you'd end up with a duplicate content issue.
EDIT >> I found this at the source you linked to (which answers my question) -->
"The next thing you can do is add a robots.txt file to the sub-domain that stops robots from indexing it. As Reverse Proxying keeps the requested URL the /blog/ URLs will use the robots.txt from the main domain rather than the sub-domain.
The final (and most extreme) thing you can do is to register Google Webmaster Tools for the sub-domain and remove it from the index. If you are doing this, you need to do it in conjunction with robots.txt."
-
Thanks for your response, Philip. My research indicates that a 301 redirect on a location that is being reverse proxied would result in an infinite loop. (source) I haven't tested it to confirm, though. Is that true?
-
You need to setup 301 redirects for ALL of the pages and posts on the blog sub-domain to their new locations in the sub-folder. This is very important. Without the proper redirects in place, you will lose all value from links pointing to the blog sub-domain, plus all the history, authority, and rankings that the pages have earned.
As for your reasoning to move it from a sub-domain to a sub-folder, I'm not sure you'll receive any sort of link juice boost on your root domain from doing this. Maybe someone else can prove me wrong/correct me...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subdomain or subfolder?
Hello, We are working on a new site. The idea of the site is to have an ecommerce shop, but the homepage will be a content page, basically a blog page.
Technical SEO | | pinder325
My developer wants to have the blog (home) page on a subdomain, so blog.example.com, because it will be easier to make a nice content page this way, and the the rest of the site will just be on the root domain (example.com). I'm just worried that this will be bad for our SEO efforts. I've always thought it was better to use a sub folder rather than a subdomain. If we get links to the content on the subdomain, will the link juice flow to the shop, on the root domain? What are your thoughts?0 -
Moving from a subdomain to subfolder
Hello, I am currently working on a site that is leveraging multiple subdomains. I wanted to see if it suggested to migrate them into subfolders. One of the subdomains is a .shop and the other is location specific. Thanks, T
Technical SEO | | Tucker_100 -
Subdomain as News Section instead of Source in Google News?
Hi, trying to dig into Google News for a large site, mostly containing news.
Technical SEO | | m.m
The structure of the site network is subdomain.domain.se, and each subdomain has it's own brand with it's own news: x.domain.se
y.domain.se
z.domain.se
etc... Each brand/subdomain is more or less to equate with its own subjectfield/section. In Google News every subdomain is configured with it's own Site Source url, but also having the set up with one section with the same url. It seems like they're getting conflicts in Google News, Google can't always figure out which news article to which brand. Example: an article owned by brand A, but it is sometimes happens that articles getting labeled as brand B in the news SERP, though the link takes you correctly to brand A. I am thinking that this config in News Publisher Center may be a problem? Anyone having any thoughts if that would be better if we delete all source urls except for domain.se-brand and then put all the other subdomains as sections? www.domain.se x.domain.se y.doamin.se z.domain.se Any smart thoughts on this one? Or anything else that could make this wrong labeling (all content included images are hosted in same domain for example). Regards,
Magnus0 -
International architecture: Country specific subfolders > domain mapping to tld
Hi Ive got a clients dev saying they are setting up with country/language specific subfolders (as i recommended) BUT now they are saying they want to set up on network.domain.com (for example) and then each language will have its own sub-folder BUT will be domain mapped to the TLD as and when they get them. I have asked them to clarify since sounds a bit strange since thought best to have domain.com then /uk and /us etc etc and sure ok to forward country specific TLD's to these subfolders. Its this new subdomain (network.) thats concerning me and mapping rather than forwarding (or is it the same thing) but anyone know off hand if above sounds ok or also thinks a bit strange or know issues with such a set up ? many thanks dan
Technical SEO | | Dan-Lawrence0 -
301 Redirects in subfolders
Hi, we're making our site into a static site but I would like to transfer the Google juice. Most of the links and database exist on subfolders though. Could I simply do 301 redirects on the subfolders and retain the value or does it have to be on the full domain?
Technical SEO | | Therealmattyd0 -
Does an subdomain hosted offsite provide SEO value
We have a job board hosted through an applicant processing system which we've setup as a subdomain (jobs.ourcompany.com), most of the assets are hosted on our primary domain (ourcompany.com). My question is does having it hosted offsite provide any value? Do we get credit for that content being shared and distributed on the web or does the applicant processing system? As I see it the options are (correct me if I'm wrong): Host the job listings on our primary domain (ourcompany.com/jobs) and have it point to the application on the subdomain. Advertise the job listings pointing to the primary domain on the paid sites. The free job listing sites will automatically point to the sub-domain because the applicant processing system automatically submits them. Host the job listings entirely on the sub-domain applicant tracking system and link to it from our primary site navigation. Advertise the job listings to the sub-domain so that both free and paid point to the same place. Obviously the second one would be much easier just not sure on the technical side of our website getting credit by search engines as the one who has produced the content.
Technical SEO | | r1200gsa0 -
Set base-href to subfolders - problems?
A customer is using the <base>-tag in an odd way: <base href="http://domain.com/1.0.0/1/1/"> My own theory is that the subfolders are added as the root because of revision control. CSS, images and internal links are used like this:
Technical SEO | | Vivamedia
internal link I ran a test with Xenu Link Sleuth and found many broken links on the site, but I can't say if it is due to the base-tag. I have read that the base-tag may cause problems in some browsers, but is this usage of base-tag bad in some SEO-perspective? I have a lot of problems with this customer and I want to know if the base-tag is a part of it.0 -
Subdomain and Domain Rankings
I have read here that domain names with keywords might add a boost to your search rank For instance using a completely inane example monkey-fights.com might get a boost compared to mfl.com (monkey fighting league) when searching for "monkey fights" There seems to be a hot debate as to how much bonus the first domain might get over the second, but leaving that aside for the moment. Question 1. Would monkey-fights.mfl.com get the same kind of bonus as a root domain bonus? Question 2. If the answer to 1 above was yes would a 301 redirect from the suddomain URL to root domain URL retain that bonus I was just thinking on how hard it is to get root domains these days that are not either being squatted on etc. and if this might be a way to get the same bonus, or maybe subdomains are less bonus prone and so it would be a waste of time Thanks
Technical SEO | | bThere0