Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why is MOZ and Google search Volume so different?
-
A search term in MOZ shows the monthly search volume to be 49K. In Google, the same term shows the search volume at only 1300 monthly searches. Which do I trust?
Thanks,
Don
-
You've answered a question I've been searching for today so thanks Bryan.
Whilst I fully understand why Google does not allow Moz to access those figures, I cannot see the value in understanding solely Bing stats - I'll end up optimising our website for Bing and it's Google we need stats for. Is the Google Keyword Planner the same as Moz's keyword difficulty tool? What's the difference and benefits?
Thanks
Jason
-
Thanks Donna and Bryan.
I will check out Rand's article.
-
Totally agree Bryan.
-
Oh no question about that Donna!
To my knowledge there aren't any tools that can/will give exact figures. But in comparison to the Moz Keyword Analysis tool (which provides BING search results), using Google Keyword Planner is about as close as you can get to an "approximate" number.
All these tools do is provide us with an idea of what to focus on. Like Rand mentioned in his post (which is great)...
"THE IMPORTANT LESSON: Running discovery-focused searches in AdWords may not show you all the valuable/high-volume keyword phrases connected to a word/phrase."
And then he goes on to recommend ways to address the challenge. FUN FUN FUN!
-
And even then, you have to be careful because Google lies by omission. Rand explains in this Moz Blog post dated February 14, 2012.
-
Absolutely!! Glad I could shed some insight on this for you.
But to answer your question, I would only use/trust Google's Keyword Planner especially since you can narrow it down to specific areas and get actual SPM data.
Have a great weekend and good luck with your project!
-
Yep! kind of crazy.
Well, thanks again. I guess we live with it.
I really appreciate your timely response.
-
Unfortunately yeah that's the deal man.
When I first saw what you are seeing I called into Moz and was like HEY!! What is this nonsense? That's when they dropped it on me that Google doesn't provide them that information.
So the only data you get that is actually from Google (even when you select the "Google" drop down option) is the Keyword Difficulty.
-
Hi Bryan,
So even though I selected Google using the drop down button, it really doesn't matter, I'll still get Bing results? I see the note at the top that you are referring to. If it doesn't use Google results I would think they would remove the selection for Google from the drop down selection.
Thanks for the input.
Thanks,
Don
-
Hey Don!
The reason is because Moz keyword tool pulls the SPM (searches per month) data from Bing unfortunately. Google doesn't allow Moz to access this info from their API.
If you notice up at the top of the column it actually states "BING Search Volume". I've added a screenshot to reference. Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Different DR on MOZ vs SEMrush
My domain has a different backlink profile on Moz and different on SEMRush. I don't under whats accurate. my domain is an AI Jobs Portal https://www.ml-jobs.ai/
Moz Pro | | mcafeeonline0 -
Competitor getting External Links from search.aol.com
Recently, I noticed that one of the competitors I track within my Moz campaign received about 12 new inbound links. As a result, there DA jumped about 10 points. I reviewed these new external links and was surprised to see that they are all "search.aol.com/aol/search?query= ..." with Link Anchor Text that is good for the industry we compete in. Can anyone tell me why these are being counted as "Inbound Links". It just doesn't seem right. Is this some sort of black hat seo tactic?
Moz Pro | | itvisionsinc0 -
Meta Tag Descriptions not being found in Moz Crawls
Hey guys, I have been managing a few websites and have input them into Moz for crawl reports, etc. For a while I have noticed that we were getting a gratuitous amount of errors when it came to the number of missing meta tags. It was numbering in the 200's. The sites were in place before I got here and a lot of the older posts no one had even attempted to include tags, links of the page or anything. As they are all Wordpress Sites and they all already had the Yoast/Wordpress SEO plug-in installed on them, I decided I would go through each post and media file one at a time and update their meta tags via the plug in. I personally did this so I know that I added and saved each one, however the Moz crawl reports continue to show that we are missing roughly 200 meta tags. I've seen a huge drop off in 404 errors and stuff since I went through and double checked everything on the sites, however the meta tag errors persist. Is this the case that Moz is not recognizing the tags when it crawls because I used the Yoast Plugin? Or would you say that the plugin is the issue and I should find another way to add meta tags to the pages and posts on the site? My main concern is that if Moz is having issues crawling the sites, is Google also seeing the same thing? The URLS include:
Moz Pro | | MOZ.info
sundancevacationsblog.com
sundancevacationsnews.com
sundancevacationscharities.com Any help would be appreciated!0 -
Moz Pro vs. Moz Analytics
Beta version has been out for awhile. Curious to know what people think of Moz Analytics. Personally, I'm having a hard time making the switch from Pro to Moz Analytics because I'm so used to the navigation and layout of Pro. What does everyone else think of the new Moz Analytics? Advantages? Disadvantages?
Moz Pro | | EEE31 -
White Label Version of Moz Pro?
I may have missed it, but is there a white label option for Moz Pro? I have a few clients that would like to login and have a look at competition, rankings, etc. Perhaps something like WebCEO or MySEOtool?
Moz Pro | | TysonDowns0 -
Exporting Google and Bing Search Results
Is there away to get a spreadsheet of the pages indexed for a certain domain in google and bing? i.e. I search google for Site:www.domain.com and I want to export a .csv file of all those domains/pages. Cheers
Moz Pro | | JohnW-UK0 -
Google SERP count 100
I'm not finding a clear solution to getting 100 results in the Google SERP. I'm currently using Firefox as I use Chrome for being logged into Google (Gmail, Docs, etc.) I tried the Grease Monkey script, no luck. I tried appending the url with &num=100 (looks like that may have been killed in 2010 which may explain why the GM script isn't working). And it doesn't look like any toolbar, SEOMoz included has that functionality, any ideas or places to look? In addition, does anyone have a good SERP numbering tool? If I do a search and the first page, including Local & Organic has 15 results, when I click over to the 2nd page it starts back at #11, kind of defeats the purpose of using a numbering tool 😉 Any help would be appreciated. Thanks much!
Moz Pro | | nsauser0 -
Discrepancies in PA and LRDs reported in different SEOmoz tools
I've noticed a difference in the reported PA and LRD numbers for URLs depending on whether you use Open Site Explorer, or look at the same metrics from within the rankings history (in your campaign set up). I've checked this for a few URLs and what I'm seeing is the reported scores for PA and LRDs is different 9 times out of ten. The PA is sometiomes higher on one report, lower on another, or vice versa. Same for LRDs. I thought it might be because one report was lagging behind and using old data, but that would only make sense if I was seeing an increase in reported LRDs, but it just as often shows a decrease ! Is this just a bug in the campaign>rankings history report or is there a reason for the discrepancies?
Moz Pro | | Websensejim0