Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why is MOZ and Google search Volume so different?
-
A search term in MOZ shows the monthly search volume to be 49K. In Google, the same term shows the search volume at only 1300 monthly searches. Which do I trust?
Thanks,
Don
-
You've answered a question I've been searching for today so thanks Bryan.
Whilst I fully understand why Google does not allow Moz to access those figures, I cannot see the value in understanding solely Bing stats - I'll end up optimising our website for Bing and it's Google we need stats for. Is the Google Keyword Planner the same as Moz's keyword difficulty tool? What's the difference and benefits?
Thanks
Jason
-
Thanks Donna and Bryan.
I will check out Rand's article.
-
Totally agree Bryan.
-
Oh no question about that Donna!
To my knowledge there aren't any tools that can/will give exact figures. But in comparison to the Moz Keyword Analysis tool (which provides BING search results), using Google Keyword Planner is about as close as you can get to an "approximate" number.
All these tools do is provide us with an idea of what to focus on. Like Rand mentioned in his post (which is great)...
"THE IMPORTANT LESSON: Running discovery-focused searches in AdWords may not show you all the valuable/high-volume keyword phrases connected to a word/phrase."
And then he goes on to recommend ways to address the challenge. FUN FUN FUN!
-
And even then, you have to be careful because Google lies by omission. Rand explains in this Moz Blog post dated February 14, 2012.
-
Absolutely!! Glad I could shed some insight on this for you.
But to answer your question, I would only use/trust Google's Keyword Planner especially since you can narrow it down to specific areas and get actual SPM data.
Have a great weekend and good luck with your project!
-
Yep! kind of crazy.
Well, thanks again. I guess we live with it.
I really appreciate your timely response.
-
Unfortunately yeah that's the deal man.
When I first saw what you are seeing I called into Moz and was like HEY!! What is this nonsense? That's when they dropped it on me that Google doesn't provide them that information.
So the only data you get that is actually from Google (even when you select the "Google" drop down option) is the Keyword Difficulty.
-
Hi Bryan,
So even though I selected Google using the drop down button, it really doesn't matter, I'll still get Bing results? I see the note at the top that you are referring to. If it doesn't use Google results I would think they would remove the selection for Google from the drop down selection.
Thanks for the input.
Thanks,
Don
-
Hey Don!
The reason is because Moz keyword tool pulls the SPM (searches per month) data from Bing unfortunately. Google doesn't allow Moz to access this info from their API.
If you notice up at the top of the column it actually states "BING Search Volume". I've added a screenshot to reference. Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Mobile Rankings for me and competitors disappear in Moz but still ranking.
Hi, I'm trying to create an SEO report for my client however their mobile rankings have completely disappeared for Google Mobile rankings. Competitors rankings have disappeared as well. Could this be a Moz configuration issue?
Moz Pro | | baddjuju0 -
Domain still not being found in search
Hi guys, I've been handed a client who needs some seo work. I've tweaked one of their pages to focus on a chosen keywords about 4 months back but still the site is not even visible using the new Domain Analysis tool from moz and it still won't rank at all for the keywords. Am I missing something here? Is there something blocking the SERP from listing the website? I've ran a site: search on Google and it returns 283 results on the website. It's puzzling me as there clearly is something stopping it from being ranked. The domain name in question is: https://cloud9inecommunications.co.uk Thanks in advance.
Moz Pro | | Easigrass1 -
Google Site search operator showing different results than Search Console
Hey everybody, I am seeing some confusing results. I am seeing that in the back of our Search Console we are showing around 4,500 sites indexed. If I use the "site" operator in google, only 2820 show up... any thoughts as to why that happens?
Moz Pro | | HashtagHustler1 -
Ahrefs vs Moz
Hi! I noticed the Moz DA en the Ahrefs DA are very different. Where https://www.123opzeggen.nl/ has a DA of 10 at MOZ, the DA at Ahrefs is 26. Where does this big difference come from? Do you measure in different ways? I hope you can answer this question for me. Thank you in advance!
Moz Pro | | NaomiAdivare2 -
Competitor getting External Links from search.aol.com
Recently, I noticed that one of the competitors I track within my Moz campaign received about 12 new inbound links. As a result, there DA jumped about 10 points. I reviewed these new external links and was surprised to see that they are all "search.aol.com/aol/search?query= ..." with Link Anchor Text that is good for the industry we compete in. Can anyone tell me why these are being counted as "Inbound Links". It just doesn't seem right. Is this some sort of black hat seo tactic?
Moz Pro | | itvisionsinc0 -
Problem to log into moz
Every time the moz logs me out from the account and then I can not log in. It shows on the left side my name like I am logged in and then when I want go to community suddenly I am not logged in. It offen shows 502 error. It was first doing on firefox, then I manage to log in chrome and now I had to log in private browsing.
Moz Pro | | Rebeca12 -
Moz is officially demigod-approved!
So, I was reading Percy Jackson & the Olympians: The Battle of the Labyrinth tonight, and found a description of a graffiti tag in the Labyrinth that says "MOZ RULZ". What do you think? Is one of the Mozzers a demigod who has explored and survived the Labyrinth? 🙂 (See attachment for book quote.) F1WmT5r
Moz Pro | | AdamThompson4 -
What Is he Difference Between Google UK and Google Great Britain
When setting up a campaign for keywords and selected search engines. I am targeting a UK market so obviously Google.co.uk is my main target. However when I set up the campaign i select Google as the SE but it asks me if I want United Kingdom or Great Britain. I selected United Kingdom and it has been returning 0 results for rankings even though I can physically see them in the SERPS. Does anyone know exactly what is the difference between the UK and GB options. I assume I should of specified GB but not sure. Any help would be appreciated. Thanks
Moz Pro | | hanv0