Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Moz Tools
    3. Moz Pro
    4. Why is MOZ and Google search Volume so different?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Why is MOZ and Google search Volume so different?

    Moz Pro
    4
    11
    1621
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • rcman
      rcman last edited by

      A search term in MOZ shows the monthly search volume to be 49K. In Google, the same term shows the search volume at only 1300 monthly searches. Which do I trust?

      Thanks,

      Don

      1 Reply Last reply Reply Quote 0
      • 4Cornernetworks
        4Cornernetworks @Bryan_Loconto last edited by

        You've answered a question I've been searching for today so thanks Bryan.

        Whilst I fully understand why Google does not allow Moz to access those figures, I cannot see the value in understanding solely Bing stats - I'll end up optimising our website for Bing and it's Google we need stats for. Is the Google Keyword Planner the same as Moz's keyword difficulty tool? What's the difference and benefits?

        Thanks

        Jason 🙂

        1 Reply Last reply Reply Quote 0
        • rcman
          rcman last edited by

          Thanks Donna and Bryan.

          I will check out Rand's article.

          1 Reply Last reply Reply Quote 0
          • DonnaDuncan
            DonnaDuncan @Bryan_Loconto last edited by

            Totally agree Bryan.

            1 Reply Last reply Reply Quote 1
            • Bryan_Loconto
              Bryan_Loconto @DonnaDuncan last edited by

              Oh no question about that Donna! 😃

              To my knowledge there aren't any tools that can/will give exact figures. But in comparison to the Moz Keyword Analysis tool (which provides BING search results), using Google Keyword Planner is about as close as you can get to an "approximate" number.

              All these tools do is provide us with an idea of what to focus on. Like Rand mentioned in his post (which is great)...

              "THE IMPORTANT LESSON: Running discovery-focused searches in AdWords may not show you all the valuable/high-volume keyword phrases connected to a word/phrase."

              And then he goes on to recommend ways to address the challenge. FUN FUN FUN! 😃

              DonnaDuncan 1 Reply Last reply Reply Quote 1
              • DonnaDuncan
                DonnaDuncan @Bryan_Loconto last edited by

                And even then, you have to be careful because Google lies by omission. Rand explains in this Moz Blog post dated February 14, 2012.

                Bryan_Loconto 1 Reply Last reply Reply Quote 1
                • Bryan_Loconto
                  Bryan_Loconto @rcman last edited by

                  Absolutely!! Glad I could shed some insight on this for you.

                  But to answer your question, I would only use/trust Google's Keyword Planner especially since you can narrow it down to specific areas and get actual SPM data.

                  Have a great weekend and good luck with your project!

                  DonnaDuncan 1 Reply Last reply Reply Quote 0
                  • rcman
                    rcman @Bryan_Loconto last edited by

                    Yep! kind of crazy.

                    Well, thanks again. I guess we live with it.

                    I really appreciate your timely response.

                    Bryan_Loconto 1 Reply Last reply Reply Quote 1
                    • Bryan_Loconto
                      Bryan_Loconto @rcman last edited by

                      Unfortunately yeah that's the deal man.

                      When I first saw what you are seeing I called into Moz and was like HEY!! What is this nonsense? That's when they dropped it on me that Google doesn't provide them that information.

                      So the only data you get that is actually from Google (even when you select the "Google" drop down option) is the Keyword Difficulty.

                      rcman 1 Reply Last reply Reply Quote 1
                      • rcman
                        rcman @Bryan_Loconto last edited by

                        Hi Bryan,

                        So even though I selected Google using the drop down button, it really doesn't matter, I'll still get Bing results? I see the note at the top that you are referring to. If it doesn't use Google results I would think they would remove the selection for Google from the drop down selection.

                        Thanks for the input.

                        Thanks,

                        Don

                        Bryan_Loconto 1 Reply Last reply Reply Quote 1
                        • Bryan_Loconto
                          Bryan_Loconto last edited by

                          Hey Don!

                          The reason is because Moz keyword tool pulls the SPM (searches per month) data from Bing unfortunately. Google doesn't allow Moz to access this info from their API.

                          If you notice up at the top of the column it actually states "BING Search Volume". I've added a screenshot to reference. Hope this helps!

                          LLxYCwX

                          rcman 4Cornernetworks 2 Replies Last reply Reply Quote 2
                          • 1 / 1
                          • First post
                            Last post

                          Got a burning SEO question?

                          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                          Start my free trial


                          Browse Questions

                          Explore more categories

                          • Moz Tools

                            Chat with the community about the Moz tools.

                          • SEO Tactics

                            Discuss the SEO process with fellow marketers

                          • Community

                            Discuss industry events, jobs, and news!

                          • Digital Marketing

                            Chat about tactics outside of SEO

                          • Research & Trends

                            Dive into research and trends in the search industry.

                          • Support

                            Connect on product support and feature requests.

                          • See all categories

                          Related Questions

                          • paulavervo

                            Unsolved The Moz.com bot is overloading my server

                            rogerbot moz crawler

                            The Moz.com bot is overloading my server. How to solve it?

                            Moz Pro | | paulavervo
                            0
                          • dollarpesa

                            Unsolved Can Dollarpesa Website Achieve a High Google or Bing Ranking with a Domain Authority of DA 50+ on Moz?

                            da authority moz bing google search engine results

                            Can Dollarpesa Website Achieve a High Google or Bing Ranking with a Domain Authority of DA 50+ on Moz? How to Attain Domain Authority of DA 50+ on Moz? everyone please help me

                            Moz Pro | | dollarpesa
                            0
                          • Easigrass

                            Domain still not being found in search

                            Hi guys, I've been handed a client who needs some seo work. I've tweaked one of their pages to focus on a chosen keywords about 4 months back but still the site is not even visible using the new Domain Analysis tool from moz and it still won't rank at all for the keywords. Am I missing something here? Is there something blocking the SERP from listing the website? I've ran a site: search on Google and it returns 283 results on the website. It's puzzling me as there clearly is something stopping it from being ranked. The domain name in question is: https://cloud9inecommunications.co.uk Thanks in advance.

                            Moz Pro | | Easigrass
                            1
                          • itvisionsinc

                            Competitor getting External Links from search.aol.com

                            Recently, I noticed that one of the competitors I track within my Moz campaign received about 12 new inbound  links. As a result, there DA jumped about 10 points. I reviewed these new external links and was surprised to see that they are all "search.aol.com/aol/search?query= ..." with Link Anchor Text that is good for the industry we compete in. Can anyone tell me why these are being counted as "Inbound Links". It just doesn't seem right. Is this some sort of black hat seo tactic?

                            Moz Pro | | itvisionsinc
                            0
                          • Sequelmed

                            MoZ vs SEMRush - Keyword Difficulty and Keyword With Low Competition.

                            Hi, My question is very focussed regarding these 2 tools. Is it correct to understand that MoZ tells keyword difficulty and not which keyword is easy to compete. And SEMRush tells which keyword is easy to compete but does not tell which keywords are difficult to compete? I mean one (Moz)  misses the one part and the other (SEMRush) misses the other part. Hope some will enlighten me to the point. Best

                            Moz Pro | | Sequelmed
                            0
                          • LesleyPaone

                            How you can manipulate your MOZ DA

                            I have become frustrated at MOZ in the last few months, none of my backlinks have made it into the index. Old back links. Long story short, I figured out the issue and I figured out how anyone can manipulate their DA. I wrote a blog post about it here, http://blog.dh42.com/manipulate-moz/

                            Moz Pro | | LesleyPaone
                            1
                          • TysonDowns

                            White Label Version of Moz Pro?

                            I may have missed it, but is there a white label option for Moz Pro? I have a few clients that would like to login and have a look at competition, rankings, etc. Perhaps something like WebCEO or MySEOtool?

                            Moz Pro | | TysonDowns
                            0
                          • nsauser

                            Google SERP count 100

                            I'm not finding a clear solution to getting 100 results in the Google SERP. I'm currently using Firefox as I use Chrome for being logged into Google (Gmail, Docs, etc.) I tried the Grease Monkey script, no luck. I tried appending the url with &num=100 (looks like that may have been killed in 2010 which may explain why the GM script isn't working). And it doesn't look like any toolbar, SEOMoz included has that functionality, any ideas or places to look? In addition, does anyone have a good SERP numbering tool? If I do a search and the first page, including Local & Organic has 15 results, when I click over to the 2nd page it starts back at #11, kind of defeats the purpose of using a numbering tool 😉 Any help would be appreciated. Thanks much!

                            Moz Pro | | nsauser
                            0

                          Get started with Moz Pro!

                          Unlock the power of advanced SEO tools and data-driven insights.

                          Start my free trial
                          Products
                          • Moz Pro
                          • Moz Local
                          • Moz API
                          • Moz Data
                          • STAT
                          • Product Updates
                          Moz Solutions
                          • SMB Solutions
                          • Agency Solutions
                          • Enterprise Solutions
                          Free SEO Tools
                          • Domain Authority Checker
                          • Link Explorer
                          • Keyword Explorer
                          • Competitive Research
                          • Brand Authority Checker
                          • Local Citation Checker
                          • MozBar Extension
                          • MozCast
                          Resources
                          • Blog
                          • SEO Learning Center
                          • Help Hub
                          • Beginner's Guide to SEO
                          • How-to Guides
                          • Moz Academy
                          • API Docs
                          About Moz
                          • About
                          • Team
                          • Careers
                          • Contact
                          Why Moz
                          • Case Studies
                          • Testimonials
                          Get Involved
                          • Become an Affiliate
                          • MozCon
                          • Webinars
                          • Practical Marketer Series
                          • MozPod
                          Connect with us

                          Contact the Help team

                          Join our newsletter
                          Moz logo
                          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                          • Accessibility
                          • Terms of Use
                          • Privacy

                          Looks like your connection to Moz was lost, please wait while we try to reconnect.