Why is MOZ and Google search Volume so different?
-
A search term in MOZ shows the monthly search volume to be 49K. In Google, the same term shows the search volume at only 1300 monthly searches. Which do I trust?
Thanks,
Don
-
You've answered a question I've been searching for today so thanks Bryan.
Whilst I fully understand why Google does not allow Moz to access those figures, I cannot see the value in understanding solely Bing stats - I'll end up optimising our website for Bing and it's Google we need stats for. Is the Google Keyword Planner the same as Moz's keyword difficulty tool? What's the difference and benefits?
Thanks
Jason
-
Thanks Donna and Bryan.
I will check out Rand's article.
-
Totally agree Bryan.
-
Oh no question about that Donna!
To my knowledge there aren't any tools that can/will give exact figures. But in comparison to the Moz Keyword Analysis tool (which provides BING search results), using Google Keyword Planner is about as close as you can get to an "approximate" number.
All these tools do is provide us with an idea of what to focus on. Like Rand mentioned in his post (which is great)...
"THE IMPORTANT LESSON: Running discovery-focused searches in AdWords may not show you all the valuable/high-volume keyword phrases connected to a word/phrase."
And then he goes on to recommend ways to address the challenge. FUN FUN FUN!
-
And even then, you have to be careful because Google lies by omission. Rand explains in this Moz Blog post dated February 14, 2012.
-
Absolutely!! Glad I could shed some insight on this for you.
But to answer your question, I would only use/trust Google's Keyword Planner especially since you can narrow it down to specific areas and get actual SPM data.
Have a great weekend and good luck with your project!
-
Yep! kind of crazy.
Well, thanks again. I guess we live with it.
I really appreciate your timely response.
-
Unfortunately yeah that's the deal man.
When I first saw what you are seeing I called into Moz and was like HEY!! What is this nonsense? That's when they dropped it on me that Google doesn't provide them that information.
So the only data you get that is actually from Google (even when you select the "Google" drop down option) is the Keyword Difficulty.
-
Hi Bryan,
So even though I selected Google using the drop down button, it really doesn't matter, I'll still get Bing results? I see the note at the top that you are referring to. If it doesn't use Google results I would think they would remove the selection for Google from the drop down selection.
Thanks for the input.
Thanks,
Don
-
Hey Don!
The reason is because Moz keyword tool pulls the SPM (searches per month) data from Bing unfortunately. Google doesn't allow Moz to access this info from their API.
If you notice up at the top of the column it actually states "BING Search Volume". I've added a screenshot to reference. Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Pro Tools
Hello I ran into a error while using Moz Pro Tools Crawl Site feature. Stating that my wordpress website could not be crawled. When contacting moz they sent me this screenshot stating the reason for this error is because of the odd ip address highlighted in yellow. Only time I've seen this particular ip-address is during local development. If anyone has any advice on how to fix this or what may have caused this issue. I feel this maybe effecting the site's overall search visibility. ednqnL7
Moz Pro | | willakawillow220 -
How do you get your web site recrawled with Moz without waiting for a week?
My initial crawl was screwed up because of a no follow that needed to be removed. I would like Moz to recrawl the site right away so I can find any other errors.
Moz Pro | | Ron_McCabe0 -
Crawl results on keyword rankings differ from actual search rankings
For the second week in a row, the weekly keyword rankings in my MOZ account show "not in top 50" for most keywords. However, when I check some of my rankings I still broadly have the rankings that I used to have. It seems that the MOZ crawl is experiencing some difficulties. Does anyone have suggestions how to find out what's going on? If I can't rely on the crawl outcomes, then the tool is not very useful anymore!
Moz Pro | | matteis0 -
Are Moz Ratings that reliable/correlated against SERPS?
So 3 weeks in Penguin 2.0 and after an initial drop in rankings (4-5 places on top keywords from rank 1), I have seen a small climb in rankings by a couple places but have seen a huge jump in my DA, PA and Domain trust/rank... That FAR surpasses any other magicians website. However I am ranking below some really really poorly rated sites. I am getting a PA of 51 which is really high for the industry (maybe the highest). If this is the case, why am I not number one for every keyword in my demographic?
Moz Pro | | TomLondon
I know this is asked a lot but how reliable are Moz stats, I know no one can really know how Google rank sites on SERPS but if Moz is the best shouldn't it be kinda close? Any thoughts on how accurate Moz rank is and also if it can be used as some indication of the SEO power behind a website.0 -
Seomoz and site explorer completely different
seomoz and site explorer completely different results on own site and competitors on moz i am ahead in all aspects in site explorer i am way off par...why
Moz Pro | | lordmoose85450 -
Moz bar down?
Is the Mozbar not working for link data? Whats up with moz I signed up for a free trial and nothing works....
Moz Pro | | JohnWalker0 -
Facebook Likes and Shares difference?
How does the facebook like value differ from the Facebook share value? How does the Like number increase?
Moz Pro | | PhotoGazza0