Why is MOZ and Google search Volume so different?
-
A search term in MOZ shows the monthly search volume to be 49K. In Google, the same term shows the search volume at only 1300 monthly searches. Which do I trust?
Thanks,
Don
-
You've answered a question I've been searching for today so thanks Bryan.
Whilst I fully understand why Google does not allow Moz to access those figures, I cannot see the value in understanding solely Bing stats - I'll end up optimising our website for Bing and it's Google we need stats for. Is the Google Keyword Planner the same as Moz's keyword difficulty tool? What's the difference and benefits?
Thanks
Jason
-
Thanks Donna and Bryan.
I will check out Rand's article.
-
Totally agree Bryan.
-
Oh no question about that Donna!
To my knowledge there aren't any tools that can/will give exact figures. But in comparison to the Moz Keyword Analysis tool (which provides BING search results), using Google Keyword Planner is about as close as you can get to an "approximate" number.
All these tools do is provide us with an idea of what to focus on. Like Rand mentioned in his post (which is great)...
"THE IMPORTANT LESSON: Running discovery-focused searches in AdWords may not show you all the valuable/high-volume keyword phrases connected to a word/phrase."
And then he goes on to recommend ways to address the challenge. FUN FUN FUN!
-
And even then, you have to be careful because Google lies by omission. Rand explains in this Moz Blog post dated February 14, 2012.
-
Absolutely!! Glad I could shed some insight on this for you.
But to answer your question, I would only use/trust Google's Keyword Planner especially since you can narrow it down to specific areas and get actual SPM data.
Have a great weekend and good luck with your project!
-
Yep! kind of crazy.
Well, thanks again. I guess we live with it.
I really appreciate your timely response.
-
Unfortunately yeah that's the deal man.
When I first saw what you are seeing I called into Moz and was like HEY!! What is this nonsense? That's when they dropped it on me that Google doesn't provide them that information.
So the only data you get that is actually from Google (even when you select the "Google" drop down option) is the Keyword Difficulty.
-
Hi Bryan,
So even though I selected Google using the drop down button, it really doesn't matter, I'll still get Bing results? I see the note at the top that you are referring to. If it doesn't use Google results I would think they would remove the selection for Google from the drop down selection.
Thanks for the input.
Thanks,
Don
-
Hey Don!
The reason is because Moz keyword tool pulls the SPM (searches per month) data from Bing unfortunately. Google doesn't allow Moz to access this info from their API.
If you notice up at the top of the column it actually states "BING Search Volume". I've added a screenshot to reference. Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No Ranking Keywords in Moz
I am using the link explorer to search my website https://bestsportsmask.com/ in Moz. But it is showing no ranked keywords but in other tools it's showing some keywords. What could be the issue.
Moz Pro | | DanielMaier0 -
How often does Moz data update when leveraging it through Supermetrics for Datastudios?
Good Afternoon, A pretty straightforward question: How often does Moz data update when leveraging it through Super-metrics for Data studios? I noticed that the "time last crawled" metric had some URLs not crawled in over 2 months... wondering if there's a way to speed it up on Moz's end.
Moz Pro | | LoweProfero0 -
Moz Pro Tools
Hello I ran into a error while using Moz Pro Tools Crawl Site feature. Stating that my wordpress website could not be crawled. When contacting moz they sent me this screenshot stating the reason for this error is because of the odd ip address highlighted in yellow. Only time I've seen this particular ip-address is during local development. If anyone has any advice on how to fix this or what may have caused this issue. I feel this maybe effecting the site's overall search visibility. ednqnL7
Moz Pro | | willakawillow220 -
We need your expertise! Do you have a tool hack or trick you use with Moz Pro?
Hey friends! We're looking for any tricks and tips you have for other people using Pro. Everyone has their own way of doing things. We'd love to see if you have any hacks you've created. You can send over just a screenshot, or a blog post, or anything you've got! Here are a couple examples: [blog post] Did you know you can use OSE's anchor text export to see if you are getting setup for a penguin penalty? This is a blog post about it: http://moz.com/academy/google-penguin-and-you [screenshot] Did you know you can get all your keyword ranking historical data by clicking this one little button? http://i.imgur.com/l4KxqBt.jpg Do you have anything you'd like to add? We're hoping to help spread these to others to help people utilize the tools to their potential. Thanks!
Moz Pro | | jennita2 -
Help: keyword position on google.ro (country: Romania)
Hello there, I have a stupid question: Why i cannot grow up, or google not do anything, when all indicators are better than a competitor. If you will see this link: http://analytics.moz.com/search/analyze-keyword-report/542983.308651/huse samsung galaxy s4 , you will see that, they are 1st on that keyword for better than 2 month. And we have better PA / Links / DA. Thank you in advance, Shanaki
Moz Pro | | Shanaki0 -
MOZ TEAM - your system done broke my status as a guru
Dear MOZ TEAM - WHY, when I have 2990 moz points, and my profile shows guru, does my profile banner in the Q&A itself now say ASPIRANT? Such a cruel world this has become ! I know I've wanted all along to have you come up with any title other than "guru" because that word is so dreaded in our world. Yet seriously - aspirant? I feel like Roger got drunk one night and decided "let's tease Alan"...
Moz Pro | | AlanBleiweiss0 -
Rank Tracker violate Google Guidelines?
I would like to find out whether the use of SEOMOZ rank tracker violate Google's guidelines. "Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google."
Moz Pro | | PGRob0 -
SEOmoz Keyword Ranking - Does it work for local search?
I was just wondering how SEOmoz calculates keyword rankings up and down every week. Shouldn't there be a way to have SEOmoz calculate rankings on a Local and Non-Local Basis? For example I have "Local Dentist" as a keyword in SEOmo for my dental client. SEOmoz shows that we are not in the Top 50. | Local dentist Keyword History Ranking Analysis | Not in Top 50 | Moved unknown 0 spaces | Not in Top 50 | Moved unknown 0 spaces | Not in Top 5 | If I change my location in Google browser to the zip of where the office is located, we
Moz Pro | | Czubmeister
show up in position 14(for the home page) & 15 (for an inside page) How can I show the keyword rankings to my client if the keyword ranking report doesn't reflect searches done in my clients local area?0