undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • MozCon
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    Track AI Overviews in Keyword Research
    Moz Pro

    Track AI Overviews in Keyword Research

    Try it free!
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Intermediate & Advanced SEO
  4. Is the eCommerce site Shopify SEO friendly?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Is the eCommerce site Shopify SEO friendly?

Intermediate & Advanced SEO
7
7
11.9k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • SEODinosaur
    SEODinosaur last edited by Jul 5, 2012, 6:31 PM

    We ave a prospect client that wants to start doing SEO for his Shopify site, we are unsure if this will be SEO friendly. Will we have enough control to get great placement? Are we better off rebuilding the site for the client in an OpenCart?

    1 Reply Last reply Reply Quote 0
    • Nayotanguyen
      Nayotanguyen last edited by Aug 2, 2016, 5:48 AM Aug 2, 2016, 5:48 AM

      Let's export Shopify to OpenCart. OpenCart is designed in a way that all of its pages can be indexed and identified in search engines. So by providing the identification information through Meta Title, Meta Description and Meta keywords, you are making it easier for search engines to get your store data. OpenCart allows the use of search engine optimized URLs for product, category, manufacturer and information pages. SEO keywords are defined per product, category, manufacturer and information page, stored in a database table (url_alias), looked up at each page request, and translated into an internal URL. Here is some SEO tips for optimize OpenCart site: https://www.linkedin.com/pulse/11-seo-tips-boost-your-opencart-online-store-sourabh-nagori

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,2 years
      • Martin.Masin
        Martin.Masin last edited by Oct 1, 2014, 12:42 AM Oct 1, 2014, 12:42 AM

        Yes it is.

        I am a Shopify Expert on the marketing panel. I have clients that ask me this question every other day at least. So much in fact that I ended up just creating a White Paper to refer clients to so that I don't have to repeat myself over and over again. If you are curious about what makes Shopify SEO friendly then you can check out the White Paper at http://www.denverseo.bz/is-shopify-good-for-seo.html.

        I hope that this helps clear up this issue for anyone that might have questions about Shopify and SEO.

        From what I have found you can really optimize any platform well, it just really depends upon who is in the driver's seat, their previous experience, and how talented they are when optimizing websites.

        Cheers,

        Martin

        1 Reply Last reply Reply Quote 0
        • topic:timeago_earlier,2 years
        • Marcus_Miller
          Marcus_Miller last edited by Jul 6, 2012, 5:57 AM Jul 6, 2012, 5:57 AM

          As ever with these things, I tend to think it depends on the client and budget. We can certainly do something better with WordPress but the costs are going to outstrip working with Shopify considerably. If the client has no technical staff and does not want to be responsible for the management of the store and just wants something that works and can be lightly SEO'd then, shopify is not terrible.

          Sure, it's not great, but you have enough control to do the basics and if you want to get into the templating features it can be fairly powerful.

          Also, unlike volusion and other similar packages, it includes a blog platform (very basic) that allows you to have a blog on the same domain instead of having to manage a separate blog.

          Personally, I go WordPress + WooCommerce now if the budget supports it as you can really optimise that platform to perfection. 🙂

          1 Reply Last reply Reply Quote 0
          • Joe_Nickdow
            Joe_Nickdow last edited by Jul 5, 2012, 10:41 PM Jul 5, 2012, 10:41 PM

            I've looked at Shopify and it does look like it is a good platform for most uses depending on the kind of market that your client is in however I would be careful. I'm sure that it's all shared hosting which could be a speed/performance problem and the lack of control of the backend would be my main issues. I would just hate to have an issue that I have no control over make the site less optimized.

            I think if you're in a niche market that isn't too competitive you should be okay with it. I know they handle all the PCI compliance and stuff like that. I would however probably choose Wordpress over it any day just because of the features and controls.

            1 Reply Last reply Reply Quote 0
            • RyanKent
              RyanKent last edited by Jul 6, 2012, 3:04 PM Jul 5, 2012, 9:30 PM

              Is the eCommerce site Shopify SEO friendly?

              It depends on how you define "SEO friendly". Have they taken some steps to improve SEO? Yes. Would I ever build a business site on that platform? No.

              The nice benefits are you can get your site up and going quickly and they offer excellent hosting.

              Aside from the financial expense of needing to pay monthly for the service, there are far too many limitations from any hosted solution. There are tons of SEO optimizations which are desirable but cannot be made due to you having no control over the software nor the hosting environment. Sure you can change title tags and some other changes, but that is not close to enough.

              I would recommend WordPress + the eCommerce plugin or Joomla + VirtueMart over Shopify. I mention these two specifically because they offer a nice balance between a cart and a site. If you only need a cart, there are several cart solutions available.

              If you do go with Shopify, be sure to get your SEOmoz discount: http://www.seomoz.org/pro-perks

              1 Reply Last reply Reply Quote 1
              • SystemIDBarcodes
                SystemIDBarcodes last edited by Jul 5, 2012, 6:50 PM Jul 5, 2012, 6:50 PM

                I think that you can do a virtual machine instance of OpenCart and see what the system returns by viewing page source. I haven't personally used Shopify but as a hosted solution, you'll have to test to see how that works out. Then do an audit of the code both spit out.  Remember, the on-page optimization is only one part of your solution.

                1 Reply Last reply Reply Quote 0
                • 1 / 1
                1 out of 7
                • First post
                  1/7
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • akaandrew

                  Pausing a site - how to do this with minimum damage to SEO for period of pause

                  Hi - Have a site that needs to be paused due to the current global pandemic. Their production is about to go into shut down for 4 weeks (minimum), which means they wont be able to fulfil any online orders. So what's the best way to pause the site, while minimising any long term impact to any SEO gains so far achieved? Banner / interstitial use informing of halted ordering Create a landing page on the site with long form content that the banner links to for customers to get more information about the temporary closure of site Removing add to cart, purchase and product pricing from product pages/site Anything else that should be considered here?  I've seen reference to  application 503, but don't think this is a good idea. Any advice is appreciated.

                  Intermediate & Advanced SEO | Apr 1, 2020, 5:14 PM | akaandrew
                  0
                • the-gate-films

                  When is Too Many Categories Too Many on a eCommerce site?

                  We all know that more and more people are increasing the amount of different categories that eCommerce sites have. Say for example, you have over 3,000 different products, all categories contain unique text at the top of each, all of the categories link to each other (so loads on internal linking) and no two categories contain the exact same products. My question is this, is there ever a stage that you could create too many categories? Alternatively, do you think you should just keep creating categories based on what our customers search for?

                  Intermediate & Advanced SEO | May 11, 2016, 4:01 AM | the-gate-films
                  1
                • jnew929

                  Is it bad for SEO to have a page that is not linked to anywhere on your site?

                  Hi, We had a content manager request to delete a page from our site. Looking at the traffic to the page, I noticed there were a lot of inbound links from credible sites. Rather than deleting the page, we simply removed it from the navigation, so that a user could still access the page by clicking on a link to it from an external site. Questions: Is it bad for SEO to have a page that is not directly accessible from your site? If no: do we keep this page in our Sitemap, or remove it? If yes: what is a better strategy to ensure the inbound links aren't considered "broken links" and also to minimize any negative impact to our SEO? Should we delete the page and 301 redirect users to the parent page for the page we had previously hidden?

                  Intermediate & Advanced SEO | Apr 7, 2016, 10:41 PM | jnew929
                  0
                • BeckyKey

                  Onsite SEO vs Offsite SEO

                  Hey I know the importance of both onsite & offsite, primarily with regard to outreach/content/social. One thing I am trying to determine at the moment, is how much do I invest in offsite. My current focus is to improve our onpage content on product pages, which is taking some time as we have a small team. But I also know our backlinks need to improve. I'm just struggling on where to spend my time. Finish the onsite stuff by section first, or try to do a bit of both onsite/offsite at the same time?

                  Intermediate & Advanced SEO | Oct 27, 2015, 12:32 PM | BeckyKey
                  1
                • seoman10

                  CDN for SEO (or not)?

                  Does CDN impact on SEO or not? There seems conflicting ideas as to whether they impact positively or negatively, I realise that if the page loads quicker this is a good thing for SEO and usability of course. Does Google see CDN as just cheating and a get-around for not doing the work from the ground up and using good hosting etc? Do you have any direct experience? All constructive input much appreciated!

                  Intermediate & Advanced SEO | Oct 1, 2015, 10:00 AM | seoman10
                  1
                • PeteC12

                  Ecommerce Site homepage , Is it okay to have Links as H2 Tags as that is relevant to the page ?

                  Hi All, I have a Rental site and I am bit confused with how best do my H Tags on my homepage I know the H1 is the most important, Then H2 Tags and so on.. and that these tags should really be titles for content. However, I have a few categories (links) on my homepage so I am wondering if I could put these as H2 Tags given that it is relevant to the page . H3 Tags will my News and Guides etc , H4 Tags will the whats on the footer. I am attached a made up screenshot of what I propose for my homepage  if someone could please  give it a quick look ,  it would be very much appreciated. I have looked at what some competitors do a lot of them don't seem to have h2's etc but I know it's an important factor for rankings etc. Many thanks Pete dJSFQwI

                  Intermediate & Advanced SEO | Oct 31, 2014, 1:33 PM | PeteC12
                  0
                • Creode

                  Duplicate content on ecommerce sites

                  duplicate content

                  I just want to confirm something about duplicate content. On an eCommerce site, if the meta-titles, meta-descriptions and product descriptions are all unique, yet a big chunk at the bottom (featuring "why buy with us" etc) is copied across all product pages, would each page be penalised, or not indexed, for duplicate content? Does the whole page need to be a duplicate to be worried about this, or would this large chunk of text, bigger than the product description, have an effect on the page. If this would be a problem, what are some ways around it? Because the content is quite powerful, and is relavent to all products... Cheers,

                  Intermediate & Advanced SEO | Jul 1, 2024, 9:51 AM | Creode
                  0
                • Sayers

                  How do you implement dynamic SEO-friendly URLs using Ajax without using hashbangs?

                  We're building a new website platform and are using Ajax as the method for allowing users to select from filters. We want to dynamically insert elements into the URL as the filters are selected so that search engines will index multiple combinations of filters. We're struggling to see how this is possible using symfony framework. We've used www.gizmodo.com as an example of how to achieve SEO and user-friendly URLs but this is only an example of achieving this for static content. We would prefer to go down a route that didn't involve hashbangs if possible. Does anyone have any experience using hashbangs and how it affected their site? Any advice on the above would be gratefully received.

                  Intermediate & Advanced SEO | Aug 24, 2011, 12:19 PM | Sayers
                  1

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.