301 v/s 302 Redirection on Homepage (Multilingual)
-
Hello,
Our website: http://www.luxresorts.com currently has a default 302 redirection to http://www.luxresorts.com/en.
We would like to do a 301 redirection instead of a 302 to http://www.luxresorts.com.
Our concern is that the site is multilingual and we wonder what effect would the 301 redirection have on search engine crawlers and how would this appear on SERP.
When a search is done on Google.com, the English version of our website appears and when on Google.FR, the French version appears. Would the 301 redirection change the way our website appear on Google?
Grateful if you could help us out in understanding the pros and cons/best practices for our concern.
Thanks in advance.
Tej Luchmun.
-
Thanks.
Done since a while and already live
Tej Luchmun
-
Yes.
-
Thanks a lot for your reply gfiorelli1.
We currently have no redirection based on IP detection nor user agent.
Taking into account the two options you mentioned, the best option would definitely be to make luxresorts.com the main page for the targeted country (while we would make the current default page http://www.luxresorts.com/en 301 to http://www.luxresorts.com) and then having a browser language detection then serve the language accordingly.
Do you think this would be the best thing to do?
Thanks again.
-Tej Luchmun
-
Thanks a lot Andy, we definitely want to preserve the Link Juice, since http://www.luxresorts.com has a higher SEO value, but currently having a 302 to /en.
I guess we would go for the 301 soon.
-
One fundamental question: is the redirection based on IP detection or user agent?
Because if it is over IP detection, then that's something Google deprecates.
Instead, if it based over User Agent, then 302 and 301 are substantially the same for Google in this case, even though with a 301 you are sure to pass link equity.
On the other hand, why have not you considered these two options:
- Making the root domain luxury.com the country selector page, so people land there then choose the country they want;
- Dedicating the luxury.com root to the main country target, not using redirections at all and adding a over alert to all the people entering in the root that exist a version targeting their country (alert based on IP Detection, this time correctly).
-
Hi Tej,
Moz have a best practice guide on redirects here, but the general rule of thumb is that a 301 is used for most scenarios where a permanent redirect is required. This also passes more link juice than a 302, which is generally used for temporary redirects, and passes no link juice.
In terms of SEO, a 301 is almost always the preferred option because of the benefits in helping a site retain a more natural flow of link juice.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect - Rank Recovery Examples?
Hi All, I recently did a 301 redirect. Page to Page and the notified google via its console. Its been 6 days since. The home page and one other high traffic page swopped out with the new domain on google search index with 3-4 drops in ranking for each. The rest of the sites pages have been indexed but still reflect the old domain when searched. Recently today my home page dropped even further to the second page of google index for the specific keyword. Can you share similar experiences and how long it took you to recover rank fully? and how long for all pages to swop out on google search's index? Regards Mike
Intermediate & Advanced SEO | | MikeBlue10 -
IP Address location v Server Location Penguin 4/Possum
Hi All, Our hosting provider have their IP address range in Melbourne but offers servers in Sydney or Melbourne.. If we were to take a server in Sydney and an IP address from their Melbourne range (only IP range offered) will the new localisation updates to the Penguin/Possum Algorithms serve less up to our clients in Sydney thinking we are located in Melbourne? Sorry if im confusing.. I know I am 🙂
Intermediate & Advanced SEO | | CFCU1 -
301 redirects Ruby on Rails
Can anyone point me to the best way to implement 301 redirects on a Ruby on Rails website?
Intermediate & Advanced SEO | | brianvest0 -
Handling Multiple Domain 301 Redirects on Single htaccess file
Hello, I have a client that currently that has 9 different markets with different sub-domains on one server (aka one htaccess file.). All the sites have very similar Navigation and some of them contain the same products aka same URLs. The site is using Magento CMS and I'm trying to figure out how to redirect some products that have been removed from one of the stores. The problem I'm running into is when I try to redirect one store url, it redirects all the site's URLs. Example http://store.domain1.com/ http://store.domain2.com/ I'd like to redirect http://store.domain1.com/old-url.html to http://store.domain1.com/new-url.html without making http://store.domain2.com/old-url.html redirect. I've literally been pulling out my hair trying to figure this one out but have had no luck. Does anybody have any ideas on how I could do this without having the sites redirect or create any loops? Any wisdom from you apache experts would be greatly appreciated. Thanks, Erik
Intermediate & Advanced SEO | | Erik-M0 -
Embed Same Video On Multiple Pages or 301 Redirect Into 1?
I have 3 pages that rank VERY well for related terms such as: -How to get widgets -How to become a widget -Getting widgets -etc. I am incorporating a video on the topic and rewriting much of the content on the site. I am wondering if it is wise to 301 redirect all 3 pages to 1 page that has the new/better video content or if I should leave the old content that is ranking well and embed the video on the top of each. The anal retentive side of me wants a nice new site structure and 1 powerful page. However, if the 3 pages are currently ranking (sometimes 2 pages in the same top 10 results), should I mess with what is working? Ultimately my goal is to increase the avg time on site as these 3 pages are top traffic pages for the site. However, they do not convert at all, as they are for a product we don't offer. Thoughts?
Intermediate & Advanced SEO | | TheDude0 -
Is it ok to use both 301 redirect and rel="canonical' at the same time?
Hi everyone, I'm sorry if this has been asked before. I just wasn't able to find a response in previous questions. To fix the problems in our website regarding duplication I have the possibility to set up 301's and, at the same time, modify our CMS so that it automatically sets a rel="canonical" tag for every page that is generated. Would it be a problem to have both methods set up? Is it a problem to have a on a page that is redirecting to another one? Is it advisable to have a rel="canonical" tag on every single page? Thanks for reading!
Intermediate & Advanced SEO | | SDLOnlineChannel0 -
301 or 302 - www.yoursite.com/uk/content
If your website CMS forces you to redirect from the homepage should it be a 301 or 302 Example includes www.direct.gov.uk which 302's it My view is that it should be a 302 in this instance and almost all others should be a 301 - the reason for this is that you want the www.direct.gov.uk to be the "primary" and one that is displayed in Google, whereas for anything else you want the URL of the location. Yes I know that ideally you don't have any redirection at all...
Intermediate & Advanced SEO | | AxonnMedia0 -
First Link Priority question - image/logo in header links to homepage
I have not found a clear answer to this particular aspect of the "first link priority" discussion, so wanted to ask here. Noble Samurai (makers of Market Samurai seo software) just posted a video discussing this topic and referencing specifically a use case example where when you disable all the css and view the page the way google sees it, many times companies use an image/logo in their header which links to their homepage. In my case, if you visit our site you can see the logo linking back to the homepage, which is present on every page within the site. When you disable the styling and view the site in a linear path, the logo is the first link. I'd love for our first link to our homepage include a primary keyword phrase anchor text. Noble Samurai (presumably seo experts) posted a video explaining this specifically http://www.noblesamurai.com/blog/market-samurai/website-optimization-first-link-priority-2306 and their suggested code implementations to "fix" it http://www.noblesamurai.com/first-link-priority-templates which use CSS and/or javascript to alter the way it is presented to the spiders. My web developer referred me to google's webmaster central: http://www.google.com/support/webmasters/bin/answer.py?answer=66353 where they seem to indicate that this would be attempting to hide text / links. Is this a good or bad thing to do?
Intermediate & Advanced SEO | | dcutt0