Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ecommerce Site homepage , Is it okay to have Links as H2 Tags as that is relevant to the page ?
-
Hi All,
I have a Rental site and I am bit confused with how best do my H Tags on my homepage
I know the H1 is the most important, Then H2 Tags and so on.. and that these tags should really be titles for content.
However, I have a few categories (links) on my homepage so I am wondering if I could put these as H2 Tags given that it is relevant to the page . H3 Tags will my News and Guides etc , H4 Tags will the whats on the footer.
I am attached a made up screenshot of what I propose for my homepage if someone could please give it a quick look , it would be very much appreciated. I have looked at what some competitors do a lot of them don't seem to have h2's etc but I know it's an important factor for rankings etc.
Many thanks
Pete
-
No problem, Good Luck!
-
Many thanks Monica
I see what you mean now .
Thanks again
Pete
-
The one I was looking at on the bottom of the page was the H1 tag.
You don't want to over optimize your home page. My suggestion is to make those h2 tags h1 tags on the category pages they belong to.
For example, take the h2 tag off of Garden Tools on the home page, and make it the h1 tag on the Garden Tools page.
The links on the home page are just convenience for the user. It isn't really what the home page is about, so I would leave the h2 tags off completely. You can make your h2 tag simpler on your home page by using a secondary keyword selection instead. Your h1 is "National Tool Hire" So maybe make your one h2 tag something like "Convenient DIY Tools Available Now"
Your h3 and h4 tags appear to be in good places. Getting rid of some of the h2 tags, I think you will be ok leaving the h1 tag on the bottom of the page. With stuff being so far down on the page it could be possible that it gets missed on a crawl or 2, especially if you have a lot of coding behind that page.
-
Hi Monica,
Many thanks for your suggestions
The H2 Tag at the bottom of the page (National Tool Hire) is actually text which sits above Content.
The H2 Tag (Floor Sander Hire) Graphic at the top of the page( I think you are referring to this), is a slideshow of 6 different banners so I guess it will be 6 H2 tags (one for each banner).
I see your point about having to many H2 Tags but they are links to the different categories we go to hence the thought of having them as H2's ?.
Many thanks
Pete
-
My thought would be to swap the H2 tag at the top of the page with the "National Tool Hire" graphic you have at the bottom of the page. Doing this flip flop would help you a little.
Generally, I don't believe the positioning of the H tags makes a huge difference. However, you are using a lot of h2 tags on this page. I think that is going to get a little confusing. I would move that h1 up to the top if you can't decrease the amount of h2 tags you have on this page. I have seen other sites use links for their h tags, especially if the link goes to a form, a calculator or some other tool. I really suggest dropping some of the h2 tags, adding some h3 and h4 tags. I think no more than 2 h2 tags should be used. That is kind of the best practice I have learned over the years.
-
I see your issue with that…
I'd suggest moving the H1 title and the section it titles up, at the very least. Maybe under that slider? It's not good practice to bury your H1 at the bottom of your page.
-
Hi Adam,
Many thanks. It's a tool hire so I am struggling to fit the word tool hire with the current design hence, having it on the bottom of the page...
thanks
Pete
-
Hi Pete
H tags are used to show hierarchy so I would suggest changing your first H2 tag at the top of the page to an H1. After that, you can break up your content with H2s, 3s, etc. Google will look for a H1 tag to see what the page content is about so it is important to have the keyword you are targeting within that.
Clearly organizing your design with heading tags hierarchy will make it more user friendly and will also help search engines better understand your content. Think about it like you are looking at a newspaper… the H1 gives you the title, H2 will be the supportive subtitles, and so forth
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema markup concerning category pages on an ecommerce site
We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.
Intermediate & Advanced SEO | | LesleyPaone2 -
How can I find all broken links pointing to my site?
I help manage a large website with over 20M backlinks and I want to find all of the broken ones. What would be the most efficient way to go about this besides exporting and checking each backlink's reponse code? Thank you in advance!
Intermediate & Advanced SEO | | StevenLevine3 -
Redirecting homepage to internal page (2nd Tier page)
We are planning to experiment redirecting our homepage to one of the 2nd tier page. I mean....example.com to example.com/page. We need this page to rank well, but it doesn't have much internal links or external back-links, so we opt for this redirect. Advantage with this page is, it has "keyword" we want to rank for in URL. "page" in example.com/page. Will this help or hurt us in SEO? I think we are missing keyword in our root domain, so interested to highlight this page. Thanks, Satish
Intermediate & Advanced SEO | | vtmoz0 -
When is Too Many Categories Too Many on a eCommerce site?
We all know that more and more people are increasing the amount of different categories that eCommerce sites have. Say for example, you have over 3,000 different products, all categories contain unique text at the top of each, all of the categories link to each other (so loads on internal linking) and no two categories contain the exact same products. My question is this, is there ever a stage that you could create too many categories? Alternatively, do you think you should just keep creating categories based on what our customers search for?
Intermediate & Advanced SEO | | the-gate-films1 -
What do you add to your robots.txt on your ecommerce sites?
We're looking at expanding our robots.txt, we currently don't have the ability to noindex/nofollow. We're thinking about adding the following: Checkout Basket Then possibly: Price Theme Sortby other misc filters. What do you include?
Intermediate & Advanced SEO | | ThomasHarvey0 -
Proper Title Tags for ecommerce
In terms of E-commerce title tags. We are a manufacturer of our own clothing products. We are new to the SEO landscape so if this question is an obvious answer, then i apologize for wasting any one times in advance. We Manufacture our own clothing. Each item has a name. The names are American womens names such as amanda or lori or jenniffer etc. When we create the title tag for them should we include the name of the item itself at the beginning or end. For example should it be Item Name - Keyword - Keyword - Brand Name(aka manufacturer) or Keyword - Keyword - Item Name - Brand Name (aka manufacturer) The reason we ask this is because we think it would be a waste to rank for actual American names such as Jennifer and Jessica. All that we have read on Moz suggests that it seems to be better to have pertinent keywords in the beginning of the title as opposed to the end. In terms of our brand name we already rank number 1 for every combination of our brand. So we would like to start picking up traffic for the different product types we sell and there respective synonyms. Not sure if i am making any sense. Sorry in advance, and any help is very very much appreciated.
Intermediate & Advanced SEO | | Imagination0 -
H3 Tags - Should I Link to my content Articles- ? And do I have to many H3 tags/ Links as it is ?
Hello All, On my ecommerce landing pages, I currently have links to my products as H3 Tags. I also have useful guides displayed on the page with links useful articles we have written (they currently go to my news section). I am wondering if I should put those article links as additional H3 tags as well for added seo benefit or do I have to many tags as it is ?. A link to my Landing Page I am talking about is - http://goo.gl/h838RW Screenshot of my h1-h6 tags - http://imgur.com/hLtX0n7 I enclose screenshot my guides and also of my H1-H6 tags. Any advice would be greatly appreciated. thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Adding a Canonical Tag to each page referencing itself?
Hey Mozers! I've noticed that on www.Zappos.com they have a Canonical tag on each page referencing it self. I have heard that this is a popular method but I dont see the point in canon tagging a page to its self. Any thoughts?
Intermediate & Advanced SEO | | rpaiva0