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    4. Keyphrase / Keyword arrangement

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    Keyphrase / Keyword arrangement

    Intermediate & Advanced SEO
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    • wtfi
      wtfi last edited by

      Hi all,

      What are your thoughts on the arrangement of keyphrases / words? For example, does it make a difference if the words are arranged in the following way:

      "Keyword 1 Keyword 2"

      or

      "Keyword 2 Keyword 1"

      Both ways make a phrases which is favourable in the search engines. Can I stick with 1 way or should I be going with both arrangements.

      Hope that is clear 🙂

      1 Reply Last reply Reply Quote 0
      • Zoolander
        Zoolander last edited by

        I try and get as many keywords in one keyword as possible.

        "Dog's tasty chews" has "Dog's tasty chews"* and "tasty chews"

        "Tasty chews for dogs" has "Tasty chews for dogs", "tasty chews" and "chews for dogs".

        The first one only has 1 variant that is "dog specific"* to the product (chews), the second has 2.  I don't put an adjective after a noun, the word "for" keeps cropping up in my keyword research as being useful.

        I go for singular (people aren't looking to buy your whole stock just one item from it).

        "Piano" 450,000 Global exact match, low competition.

        "Pianos" - 27,100 GEM high competition

        Awesome!

        1 Reply Last reply Reply Quote 0
        • GeorgeAndrews
          GeorgeAndrews last edited by

          Hey Brett,

          Try this recent post on Searcher Intent:

          http://www.seomoz.org/ugc/searcher-intent-my-main-focus-when-it-comes-to-keyword-research

          I would say arrange for how it makes sense for users/searchers and not necessarily for search engines at all. Look to the audience and you'll be on target IMO.

          Hope this helps!

          1 Reply Last reply Reply Quote 0
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